Paid Acquisition Manager at Duolingo
Lead Duolingo’s paid user acquisition strategy around the globe.
Duolingo is the most popular way to learn a language worldwide, with 150 million users, and the most downloaded education app in the world.
We’re searching for our first paid acquisitions expert to lead the strategy to optimize CPI across multiple countries.
You’ll be responsible for driving continued optimization of display campaigns through performance analysis, ad copy testing, placement and audience management, and quality score improvement via Google Adwords (GDN), Facebook Ads, and recommending other channels. You’ll later be responsible for creating and optimizing SEM campaigns as well.
We’re looking for a metrics-driven self-starter to join our international Pittsburgh HQ team and help bring accessible and effective language education to millions of people around the globe.
Plan and help execute all online user acquisition initiatives at an international scale
Manage paid acquisitions team (you + one other person) to define priorities and split while mentoring your direct report
Manage daily operations including setting up, monitoring and optimizing ad campaigns (display and SEM)
Analyze data and optimize experiments to improve channel performance on an ongoing basis
Identify new acquisition channels and optimization strategies
Write and test copy variations
Help develop, implement and test new creative concepts
Coordinate copy translations into 8+ languages and execute tests across multiple countries simultaneously
Keep a pulse on user acquisition trends and successful tactics used by competitors and other popular apps
Provide regular reporting, ROI analysis and recommendations for campaigns to senior management
Own and strategically allocate yearly budget of US $1 million
Bachelor’s degree, preferably in Marketing, Business or numbers-driven study such as Mathematics, Economics, Computer Science, or Engineering
4+ years of Online Marketing experience, with a focus on managing Facebook and other paid social channels at scale
High proficiency in Google Analytics and AdWords
Strong analytical rigor and statistical knowledge
Demonstrated experience using marketing metrics to drive business decisions
Experience working in a fast-paced, dynamic, team-driven environment
Passionate, committed, self-starter with high level of initiative, energy, ownership, and urgency
Strong work ethic and ability to own and execute on multiple projects simultaneously
Mobile gaming user acquisition experience preferred
Exceptional candidates will have
Experience overseeing design and putting together creatives (i.e. proficiency with Sketch or other design software) strongly preferred
3+ years managing user acquisition for well-known mobile apps
2+ years management experience
Duolingo is the world's largest online language learning service. Our apps were selected by Apple as "iPhone App of the Year", and by Google as “Best of the Best for Android," 2 years in a row. TechCrunch selected Duolingo as the Best Educational Startup in their annual awards. Unlike other online education platforms, Duolingo is a completely digital experience, meaning it requires constant interaction and is native to computers / mobile platforms.
Duolingo is a spinoff from Carnegie Mellon University's School of Computer Science. Luis von Ahn, co-founder and CEO of Duolingo, is a MacArthur fellow, Carnegie Mellon University professor, and the inventor of CAPTCHA. Duolingo was founded by engineers and is run by engineers. We hire ambitious people from various technical backgrounds who enjoy solving some of the world's most fascinating technological problems and improving education levels on a global scale. About 35% of our engineering team holds a PhD in computer science or a related field. In April 2016, Andrew Moore, CMU Computer Science Dean joined Duolingo’s board.
In the last three years, Duolingo has received US$83 million of funding from some of the premier venture capital firms in the country, including Union Square Ventures (investors of Twitter, Kickstarter, Foursquare, Tumblr), New Enterprise Associates (investors of Vonage, Silicon Graphics, Box), Kleiner Perkins Caufield and Byers (investors of Google, Amazon, Electronic Arts, America Online, Compaq, Sun), and Google Capital.