Brief: The Global Head of Retail at Sunspel tasked Managers with sending our clients personalized emails. The aim was to create an email that would allow the client to see all new items in each individual store easily and quickly.
Solution: Creating an aesthetically pleasing email template that could be used by myself and any other managers who wished to utilize it to send client updates about store product.
Aim: Knowing the likelihood of the client opening the email is higher when coming from a personal email rather than a general company email, the aim was to leverage my personal relationship and knowledge of the top clients and create a personalized email which, once seen would illicit a response.
Result: An omnichannel approach to shopping and improved client communications. Clients who saw the email responded positively to the personalization of the emails and would request items they were interested in to be put on hold in store and enquired about sizes and other available colours.
Outlook: This approach to client services could certainly be utilized within the company and also could be automated by creating mailing accounts using a software such as Mailchimp to allocate each store’s account and manage lists based on previous in-store purchases.