The medium is the message
When visiting Louis Thompson's glass blowing studio, I was eager to hear sharing from artists about the glass blowing process and techniques. But I was most intrigued by how contemporary artists “manipulate” and experiment with the material so they can make social commentary. This particular sharing from the young artist, who is having a residency there, reminds me of McLuhan’s famous quote ‘Medium is the message’.
Back in 2019, when I was still pursuing my Bachelor's degree in Professional Communication, McLuhan’s essay on communication changed how I perceive and process information. The most typical example of ‘The Medium is the Message’ is pieces of news, updated on television, are considered more serious compared to a tweet or a Facebook status, despite the same content. Coming back to the social commentary in glass blowing, I realize that this material is usually associated with a decorative purpose, which makes it more difficult to deliver socio-political messages. On the other hand, documentary video artworks seem to have more advantages in this aspect. In art history, another example of the medium is the message’ is the scale of paintings. Large-scaled oil paintings were considered to have more significant meaning because they used to be used to illustrate important historical events or religious (biblical) narratives only. Meanwhile, miniatures were painted to serve decorative purposes or gifting among the aristocrat.
Therefore, coming back from the studio, I have thought about how artists intervene with the medium, thus changing the message. For example, at Louis Thompson studio, the artist told me that some artists used recycling material such as old, broken glassware or impure sand to create new glass blowing artworks. And those ‘scratches’ or traits of impurity can express the artists’ opinion on environmental issues. An artist even collects broken glasses from his/her neighborhood, melting them down to make new pieces, which shows a strong practice of community and collaboration. I believe that such a message is getting more important as individualism is dominant in contemporary society, thanks to the technological advance of smart devices and algorithm.
Another example of ‘The Medium is the Message’ I encountered in London was the talk with Xanthe Somers—a Zimbabwean sculptor, whose artworks I also had a chance to appreciate with my own eyes at the V&A Storehouse. She is a ceramics sculptor—another material that has a highly decorative function. Indeed, she is fond of creating ceramic sculptures of domestic objects such as mirrors, lamps, and vessels. Most of her works are large-scale pieces, utilizing vibrant colors, which suggest a conflict between playfulness and seriousness. For example, in her ‘Fruits of Our Forefathers’ artwork, she attached cherries to the vessel— a cheerful and colorful symbol. However, it reflected a strong political undercurrent—the dominance of Eurocentric culture in Zimbabwe. Growing up in her home country, Somers was surrounded by British cultural symbols, although they isolated the Zimbabwean from reality. The British came over for her home’s natural resources and planted ideas on the land. It was not a beautiful truth that it first seemed to the audience. Figuring out this underlying message and the close connection between Somers and her Zimbabwean heritage, I have looked at her vessels from a different perspective. This ‘enlightening’ process was intriguing to me, but at the same time, it brought out a heavy sense of unease.
Contemporary artists truly inherit the legacy of modern art by being experimental and breaking down the academic pedagogy, which has always been Eurocentric ever since the 15th century. However, I believe that before tapping into the ‘message’ and fulfilling the ambition of changing the ‘medium’, the artist should master the technique. Otherwise, they may fail because they have not yet fully understood the material itself. The academic art training is still essential to decolonization and the experimental process. The label of ‘conceptual art’ can not be an excuse for poor execution and lack of knowledge. In my opinion, making art is a scientific field.










