Mobile World Congress 2015
1. It’s Appening
· Future thinking for advertising within apps- What if we were to create ad products that add to the users end benefit and enhances what they’re already doing there? Such as integrating Timehop into Instagram or a shopable Instagram?
· Bond- an app that remind you to contact the people that matter on whatever platform they prefer-
· Urban airship- experts in apps and the value of the notification
2. Technology & content
Oculus rift is incredible technology but if the content or experience it delivers isn’t compelling you can fall of the rift with boredom.
3. Beacons could deliver our bacon on top: tech with venues/ events: Where a brand has ownership of an area – brand homes or experience- beacons can deliver additional experiences.
4. Content creation for all
Gopro & the new goPro app could be a great way for us to share content across brand venues.
5. Wearables at the fore
New pebble, iWatch, Uno noteband which allows you to read a 300pg book in 90minutes.
6. Privacy is next LBD with blackphone
7. Programmatic media buying it’s snorefully important and the future for media buying
8. Mobile location targeting- serving up mobile ads based on location & proximity
o xAd- real time database of store visits-accuracy down to actual building
o Verve- location powered mobile advertising report- deep dive on retail
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