ASHLEYASDFGH

Ashley "ASHLEYASDFGH" Hallenbeck is an artist and designer located in Orlando, FL. She makes stickers, plans parties, and designs theme park apparel, and is a lover of pop culture, theme parks, gardening, and long walks on the beach!

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Commissions, 2018

Illustration commissions from 2018!

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Milk Mart - Lazy Sunday Market, 2018

Milk Mart, formerly The Milk District Market, was handed down to me for creative direction and management in summer 2018. Using what I had been applying to Party in the Parking Lot, I worked with businesses of The Milk District to create an event that would bring the entire Milk District Pavilion together.

Milk Mart is a lazy-Sunday market in downtown Orlando’s Milk District. We bring together local vendors, food trucks, and businesses for a day of casual shopping and eating in everyone’s favorite main street!

View the September 2018 Event on Facebook View the December 2018 Event on Facebook

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Party in the Parking Lot, 2018

Launched in June of 2018, Party in the Parking Lot (PPL) is an art party and market that features local vendors, art demos, a video DJ, craft cocktails and beers, food trucks, and more! Focusing on bringing the community together for “more than a market,” PPL events are are always a great time.

The kickoff event on June 22nd, 2018, featured live glass blowing, shirt printing, wood turning, 3D printing, and laser cutting, as well as a variety of artists, drinks by Will’s Pub, and food from The Vegan Hot Dog Cart and Sugarbuzz Dezert Co. It was a rousing success, and the second event, planned for Orlando’s Milk District, is in the works!

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Personal Illustrations, 2018

A collection of works done during 2018! Apparently this was the year of the self portrait haha.

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Peanuts x Knott’s 100 / Cedar Point 150 Celebration & Cedar Fair Collegiates, 2017-2019

In 2017, I created the Peanuts collegiate line for all of Cedar Fair; a huge honor and incredibly fun project that still runs in the parks as of 2019! Then, in early 2019, I worked on the 100/150 Park celebration programs for Knott’s Berry Farm and Cedar Point, respectively. Another incredibly fun and colorful project that I loved working on!

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Lighten Up! Branding, 2018

Branding of an event decoration, lighting, and sound company. Prepared the logo and tagline, employee shirts, and business cards! We used a lot of metallic ink and foil on this shimmery project. Currently working on the website. Stay tuned. ;)

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Personal Illustrations, 2017

Some pieces have been featured in magazines and shows, including The Coraddi Magazine, Atlantis Magazine, The Pink House Exhibition, and more.

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Peanuts Holiday Apparel Line for Cedar Fair, 2017

I had the great pleasure of doing Cedar Fair’s 2017 Holiday Peanuts line! Not only was working with the Peanuts buyer at the parks a delight, but being able to make the clever holiday gear I wish I would have had when I was younger was a dream come true. My goal when working in licensed apparel is to try and stay as true to the characters and their universe as possible-- making clever apparel without losing their integrity can be tricky!

The shining star of the line, the sweatshirt set, uses a series of quotes directly from classic holiday strips, as well as from the beloved Charlie Brown Christmas Special. These funny quotes are relevant to today’s target audience, while also clearly portraying the characters’ voices!

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Kings Island Blue Ice Cream Celebration x Peanuts Program, 2019

A selection of pieces from the Peanuts portion of Kings Island’s Blue Ice Cream Celebration! Blue ice cream is a cultural icon of not only Kings Island, but Cincinnati as a whole. Celebrated on July 1 every year, this program gives a fun Charlie Brown twist to the event originally centered around Huckleberry Hound and Smurfs!

This program included a line of t-shirts, as well as a few domestic and import hat options.

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Weatherspoon Art Museum - Masquerade, October 2015

Starting in August 2015 and finishing up on Halloween, I directed the promotions and marketing for the Weatherspoon Art Museum’s annual Masquerade gala. From tickets, sponsorship sheets, and postcards, to tote bags and animations, I designed a multitude of graphics for the party. I was also in charge of coordinating two 3-hour loops of animation to be played on the ceiling of the event.

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Universal Studios T-Shirt Designs, 2017

A small selection of the many designs pitched to Universal Studios Theme Parks and Resorts during the 2017 season. This included working with some of my favorite characters, from Nintendo to Spongebob to The Simpsons! We worked with specialty foils, pigment dyed garments, glow-gel treatments, and custom flip-sequin art.

Leading the team to conceive souvenir merchandise that was true to properties they represented was incredibly fun! Most of the works were specific references to the shows and games, like Plankton butt-prints where he’s been squashed, or “More than a Princess” references for characters like Zelda, who takes on so many different roles throughout the Legend of Zelda games!

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Personal Illustrations, 2016

Some pieces have been featured in magazines and shows, including The Coraddi Magazine, Atlantis Magazine, The Pink House Exhibition, and more.

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Lil Bun, 2015-2017

Lil’ Bun started off as a school project for 3D modeling, and became a staple character of mine. She is a fully rigged, low-poly adorable bunny, made to look almost 2-dimensional in her 3D environment with the use of emissions shaders. Her face is created with wrapped animated GIF’s built in Photoshop, to allow for blinking and expression changes. Beyond her 3D world, she exists as a character that has appeared in comics, illustrations, and animations for various projects.

Comes with a cool wireless headphone set and hip bunny MP3 player!

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Cedar Fair Collegiate and Halloween Programs, 2017 - 2018

The Cedar Fair Collegiate and Halloween programs ran from Fall 2017 through 2018 at all major Cedar Fair parks! I was in charge of the entire project, from the on-trend collegiate designs, to separations, to color selection and tie-dye design and procurement. It was a fantastic project to work on, and one that was incredibly well received!

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Greensboro Food Truck Festival, May 2016 (Updated in March 2018)

In May of 2016, I created a flamin’, flyin’ Food Truck persona for Greensboro’s biannual Food Truck Festival. This artwork was featured on billboards, news ads, print and social media, t-shirts, banners, and more!

In March of 2018, it was clear that the truck needed an upgrade, complete with a new stylish paint job, crazy face, and tastier-looking food!

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Personal Illustrations, 2015

Some pieces have been featured in magazines and shows, including The Coraddi Magazine, Atlantis Magazine, The Pink House Exhibition, and more.

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The Coraddi Promotional Material, Fall 2015

Fall 2015 was a great issue period for The Coraddi. I was able to coordinate and introduce CoraddiMAKE, a workshop group dedicated to hosting free seminars for students to teach them how to do things like screen print their own shirts, create stickers by hand, tie dye, and more. We also hosted monthly drink and draws at a local venue!

As well, I created multiple flyers, posters, and banners for both print and online media. We also assisted in hosting UNCG’s College Art Day, by providing a screen-printing workshop for guests.