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Ten unexpected rules for leveraging content nuggets to drive content visibility

The 10 unexpected rules that allow you to leverage content nuggets to drive viral content visibility.

Well, actually it is 9 rules plus one golden rule, but who is counting.

Let’s start with the one golden rule.

The golden rule to leverage content nuggets to drive viral content visibility.

This is the one that rules them all. The golden rule that helps you dramatically improve the success of your marketing efforts.

Content that gets distributed by others reinforces something they already believe.

The key to getting a lot of shares is to create a piece of content that’s a) easily sharable (as in it’s not physically hard to share), and b) that is something they already believe. If you are thinking in this context, your content will get more uplift and promotion. And that will increase content visibility and ultimately reach more people.

The key here is to validate their thinking. “I’m already right about this,” in an interesting and curious way. People, whether influencers or authority figures among your tribe, will not distribute content that is not already within their established belief system. Something that is discordant to how they see the market — and probably the world at large — is not something they will promote with authority. Unless it is to cancel you, and you don’t want that.

Know the rest of the rules here https://its4.work/rules-for-leveraging-content

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The Content Machine: 5 Easy Rules for Effective Content Production to Power Your Marketing

Content production.

Let’s be honest, it can be a slog. Content production is hard. It is time-consuming.

Yet, we all have to do it. Social Media Marketing depends on effective content production. We all have to tackle it. We all grapple with how to do it effectively.

This is where the Content Machine comes in.

What is the Content Machine?

In a nutshell, the Content Machine is a collection of processes.

The Content Machine is an epic that builds a repeatable, scalable system to produce content. It focuses on building deep content. Then, it modifies that content to distribute through social media.

With a Content Machine, you generate buzz and create coverage. You drive traffic, visibility, and awareness of you and your brand. And, it allows you to your increase your authority. Within your tribe, in your market.

The Content Machine is what we call in project management an “Epic”. An epic is a collection of processes, essentially a process is a process made of other processes. Instead of defining one process, you define reusable “parts” that are mixed together to do things.

Then, you continually improve individual processes, which increases the throughput of the system.

Know more here https://its4.work/rules-for-content

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Building our Systems – Marketers are Creative Builders

And, to be creative, we have to be “into” systems thinking & working hard, and regularly “out of” our comfort zone.

Our job as a marketer is to figure out the success systems that get results. Then, it’s to make them scale.

Marketing isn’t throwing random stuff on your social media and expecting to get results. Marketing is about building a system that helps the business achieve its main goal.

We can’t stay within our comfort zone. If we like TikTok, as a marketer, you can’t just do TikTok. We will never get anything done. And, as we do it, our comfort zone will change.

It’s the good marketer’s job to figure out the steps to success. And, to figure out the smallest cost to perform those steps.

Read more: https://its4.work/building-a-system

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Be a Truth Seeker

“Truth and trust are twins.”

Pitjantjatjara people of central Australia

We live in a post-truth world. There is no longer a common standard for the truth that everyone agrees on. Facts and alt-facts.

The marketing space is not immune to this.

In marketing, there are three main drivers.

The three main drivers of truth telling in marketing

One: Data

Data is overfitted to match the point someone is trying to make.

Data is everywhere. And, the most cost common mistake that we as marketeers make is that we overfit our data. This means that marketers, with data backing them up, create completely wrong cases.

Of course, as a marketeer, we must use data. But we need to be sure that we don’t bake our own cake. We need to be aware that there is a slippery slope that can lead to less than truthful data application.

We should ensure that the data that we are using produces and tells truth — not propaganda.

Know more about the main drivers of truth-telling in marketing here: https://its4.work/a-truth-seeker

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The Value of Innovation — Part 2: The 5 Steps to Define the Job to be done

What is the job to be done?

Remember the quote I left you with at the end of my last blog post? Here is a quick reminder:

“People don’t want to buy quarter inch drill. They want a quarter inch hole!”

What does it mean? It means that if we want to know what the job to be done is, we need to define our customer’s needs.

It means that we as marketers need to define our innovation based on the needs of our perfect buyer. And, we need to communicate to our perfect buyer not only what the emotional, financial, strategic, etc. benefits of our innovation are to them; we also need to communicate to them how the benefits of changing the status quo outweigh any associated costs.

Why is the defining the job to be done so tricky? What are the five steps to define the job to be done?

Know more https://its4.work/innovation-job-to-be-done

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The Value of Innovation: 4 Easy Steps to Determine Value

What is innovation? How to we distinguish it from a gimmick? How can we determine the value of innovation? And most importantly, how do we effectively communicate the value of innovation to the perfect buyer?

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Our Marketing Tribe – Part 2 – the 3 steps to creating a marketing tribe attention map

What is a marketing tribe attention map? Attention in the marketing tribe comes from sharing and engagement. Your goal is to build authority and visibility among your tribe, not to sell. To achieve this you need to focus on the members in your tribe that regularly produce and share content.

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Our Marketing Tribe – Part 1

You need to understand who is part of your marketing tribe. Only by determining who is in your tribe can you effectively use your tribe to better your marketing efforts and improve your customer engagement.

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The Perfectionist's Dilemma - How to Power Through it and Achieve Progress

We market with content and storytelling. This means that we need to produce content, on a schedule, ready for publishing. This puts pressure on us and can lead to a writer's block. Our strive for perfection leads to the perfectionist's dilemma.

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The 5 Best Lead Segmentation Categories to Empower Your Customer Engagement

The data you collect in the marketing process facilitates lead segmentation. This empowers you to run targeted and personalized engagement with your leads. Because ultimately segmenting is about creating a relationship with your prospects.

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The Twitter Explore Tab is here

The new Twitter Explore tab is replacing the under-performing Twitter Moments. Twitter Explore is a consolidated tab that will streamline the discovery function on the Twitter platform.

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Free Buzz Generation. Leverage Other People's Audiences to Power Your Marketing

How can you leverage other people's audiences to make sure more eyeballs see your content on paid and free social media sites? What are the pros and cons of Lopa Peso strategies? Take advantage of buzz generation. Opt for Tribe Advocacy.

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Utilize the 8 Types of Brand Advocates to Power Social Media Marketing

This blog post is about how to identify and utilize the eight types of brand advocates to amplify your own marketing messaging on social media.

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Your Perfect Buyer's Personality: 3 Steps to Effective Marketing Communication

You need to know your perfect buyer's personality. Their most primal needs, wants, and desires. The ones they might not even be aware of. Or that they do not acknowledge. But that nevertheless structure their behavior and affect our communication.

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12 Perfect Buyer Archetypes: How to engage with your perfect buyer

How do you nurture a long term marketing relationship with your perfect buyer based on fit? The perfect buyer archetypes can be the shortcut that allows you to create an organic connection with the buyer.

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There is no marketing without social media anymore. Marketing strategies need to optimize social media posts in order to get the biggest punch. This means that social media messaging is critical. Hence, why we wrote this social media guide.

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10 Unexpected Rules for Leveraging Content Nuggets to Drive Content Visibility

If you are thinking in this context, your content will get more uplift and promotion. And that will increase content visibility and ultimately reach more people.