Olga Sergeeva @aureliemadeline - Tumblr Blog

Taling about FlexBox

It’s a great time to be a consumer. With so many buying options, retailers have to work harder than ever to give people good value and even better service.

Carl asks, What metrics are most important to my mobile app business? Great question, Carl — this is both an easy and difficult question to answer. There isn't a one-size-...

I've seen some great examples of product page design in retail apps, and some equally dire ones! It's easy to tell which have been designed and optimised, specifically with the mobile app user in mind, compared to those that have been developed with a "one size fits all" mindset, as far as taking a desktop site's product page and scaling it down into a mobile app. Native design patterns play an important role in all aspects of app design, but in product page design, they can greatly help improve conversion when used effectively. This article aims to provide first-hand insight, hints and tips, regarding a range of techniques that can help drive both better mobile UX, and in turn, add to bag conversion rates, specifically for retail apps.

User interviews often form one of the largest parts of any user research. We look at how to conduct them effectively and what to look out for.

#user research

It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them. -Steve Jobs

THE BRIEF

Read my retrospective about project 2: A Heuristic Approach to the IA of an Online Shopping Experience

CHEAP CAR LEASING from LING VALENTINE, from DRAGONS' DEN offers a range of CHEAP car leasing and contract hire options for business or personal use.

“A good example of using all design principles”.

Check out my retrospective on medium about the process of designing Weather App

https://medium.com/@AurelieMadeline/weather-app-82e14fad6e71

The first problem for all of us, men and women, is not to learn, but to unlearn.

GLORIA STEINEM

Never Ask What They Want — 3 Better Questions to Ask in User Interviews

https://medium.com/user-research/never-ask-what-they-want-3-better-questions-to-ask-in-user-interviews-aeddd2a2101e

Day 1. Improving the Citi Bike user experience.

On the very first day of our class we dove into the exciting world of UX by trying to improve the Citi Bike experience using the methods of observation and interview.

We made a site visit to a Citi Bike dock. Because most of us had never used Citi Bike before, we tested it out ourselves so we would know what potential issues there might be before engaging with real users. Based on our research we came up with two types of Persona.

For Neil Newbie:

1) The first pain point we discovered was a requirement to insert credit card to start the process. People won’t risk inserting their credit card in unfamiliar device. The risk of losing money will be too great. Basing on best ux practices we recommend to move a payment to the end of the experience.

2) The second pain point was the buttons for entering the code to rent a bike which are not obvious enough as they look exactly like indicators.

Recommendation:

To change the round form of the buttons into a square one.

For Roger Resident:

3) It wasn’t clear which slot to put your key in.

Recommendation:

To put an icon near the slot indicating the key or mark it with blue ( the color of the key)

4) No definition for a red signal (bike isn’t available - reserved or broken). The green light is explained though.

Recommendation:

To move red/yellow/green light to top of dock so it will be visible at a glance.

Credits to my awesome team: Gregorio, Iryna and Sarah.

Fully ready to roll up sleeves! #uxdi

Autodesk builds software that helps people imagine, design, and create a better world.

Check out Autodesk’s new web-site design. Colorful, innovative and at the same time moderate allowing an easy navigation. Way to go!

With 130 screens, 10 themes, and 250+ components, DO features everything you need to build a killer to-do app. Get it for Photoshop and Sketch—for free!

Beautifully designed web-site. Clean, fresh and makes me feel like I’m standing on top of the mountains. Bravo invision team!

And by the way, here you can download just as amazing UI kit for your own designs.

Have a great weekend!

The 5 TED talks on my list are not strictly centered on design and besides talks from Don Norman and Paul Bennett you’ll find a great talk about empathy (a radical experiment in empathy), about sto...

Products are improved by listening to what users want—and not necessarily what they say they want.

Henry Ford

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Olga Sergeeva