Growth propelling web development foundation for your eCommerce Brand
Today, we are witnessing a sharp surge in the number of eCommerce brands that are emerging every single day. Some of them are a complete D2C model and some are utilizing synergistic marketplaces to reach their consumers. For all the new and early age brands, one thing thatâs going to define whether you stay longer or end up being a fly by night operator is a robust digital commerce engine, built thoughtfully for a rapid scale-up when needed instead of rehashing and building afresh.
We have identified and listed 8 themes that are mission critical for scalable ecommerce website development, for a digitally native brand and some suggestions from our experience for each one of them.Â
1.Deciding on an eCommerce Platform and Hosting - Choose one between WordPress, Shopify or PHP coding.
2.Website theme selection and shopfront design - Select from a good paid theme from themeforest/envato.
3.Website content writing and photography - A well written website content is important along with aesthetic photographs
4.Customer Support and chat options for queries of your website visitors
5.eCommerce backend design - This means you will have to get a robust design of analytics integration, automating your marketing and having right CRM for your brand. Along with these fundamental integrations you need a good SEO practice and roadmap, you will have to automate your orders dropping into shipping portal, a trusted payment gateway for smooth transaction, and lastly a consumer review mechanism
6.Conversion optimized front end design - A well optimized front end will ensure that your website visitors are getting suitable experience to enable the purchase. Your landing page needs to be optimized for brand or product awareness, design your website for mobile users, ensure the visitors are able to access menu all the time, a visible add to cart makes it easy for decision making, swift checkout to purchase completion, and most importantly your website loading speed. It should just load in less than 3 seconds!
7.Enabling elements for back end operations
8.Elements of consumer delight and relationship management to drive repeat sales
To know more in depth about each of these elements, read our insight on eCommerce web development for highly conversion optimized websites. If you are looking for any support designing and developing your eCommerce store