Avenue Ave @avenueave - Tumblr Blog

Flyer copy for The Bay’s annual Bay Days sale event.

Full flyer: https://bit.ly/3Vm99nO

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Email copy for The Bay - Loyalty members

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Email copy for The Bay

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Email copy for The Bay

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Copy for Valentine’s Day assets, The Bay

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Garage Clothing's official TikTok page

Social Media Management - Launch and develop Garage’s TikTok account from 0 to a community of 130K+ followers.

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https://www.garageclothing.com/ca/gar-garage-for-all.html

Blog update & interview for “GARAGE FOR ALL” - the launch of Garage’s first-ever unisex campaign and collection, featuring the cast of North Hollywood.

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Website copy overhaul for Royaltri's client DGC services.DGC services is a family-owned cleaning business that has served California since 1990. They came to Royaltri with an outdated website that had a very complicated, messy website architecture that led to five different websites for their five services offered, and had no distinct tone of voice. We helped them develop a new website with clear copy and better search engine optimization that included all services under one domain, and also gathered all of their positive reviews on multiple review platforms to render them the number one five-star cleaning service in all of California with history.

https://dgc-services.com/

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Garage - Social Media Content Creation

2021 Horoscope Instagram Story

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Garage - Social Media Content Creation (Instagram Story)

This story maximizes engagement by giving the viewers an opportunity to save a phone wallpaper, a popularized trend following mood board trend on Pinterest, followed by gamification of content using Instagram’s voting feature.

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NYLON covers Garage’s “Play Loud. Stay You.” spring campaign 2021, featuring #GarageTalks content page

https://www.nylon.com/fashion/justine-skye-charlotte-lawrence-garage-spring-2021-collection

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Garage Clothing - Web Content Strategy & Creation

The majority of Garage’s shoppers is Gen-Z, and I’ve long wanted to connect with them by speaking their language. Set aside the highly promotional, “Tops at $20!” messages, and bring them in with something that they genuinely find inspiring - purposeful, entertaining content that builds relationships.

To execute this vision, I wanted to launch a new content destination called #GarageTalks, a new blog page that would feature exclusive behind-the-scenes content and interviews with young artists and creatives. Through this platform, we would harness the power of community, and play a part in the artist-fan relationship, and build off of this community to generate noise and new customers.

With the CMO’s final approval, I oversaw the creation of this page from end to end. This included everything creative from concept ideation to copywriting; as well as every aspect of project management: inter-departmental talent assignment; timeline and budget checks; quality assurance checks; final approval and reporting. Furthermore, I was responsible for the page’s amplification strategy following a successful launch, leveraging all channels such as email, SMS, in-store activations, and social media.

Upon its official launch, the page was featured in NYLON magazine, and generated over 3,000 new email sign-ups and thousands of new site visitors.

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