Untitled

[avidreader2010]

New Marketing Tips at MadPipe

Permission Granted: You Can Ignore Social Media - https://www.forbes.com/sites/danieldigriz/2018/11/12/permission-granted-to-ignore-social-media-maybe/#new_tab

[avidreader2010]

New Marketing Tips at MadPipe

Bellroy, Beardman: Going from Story to Campaign - It’s all well and good to have our brand story lined out, but how do we then take that to market? How do we translate the brand narrative into an ongoing marketing operation? First, let’s acknowledge where most of us are starting. This isn’t our first rodeo. We’re already doing something in marke... https://madpipe.com/stories/bellroy-beardman-going-from-story-to-campaign/

[avidreader2010]

New Marketing Tips at MadPipe

Done Is My Favorite Word: How I Became An Agile Practitioner - https://www.forbes.com/sites/danieldigriz/2018/07/12/done-is-my-favorite-word-how-i-became-an-agile-practitioner/#new_tab

[avidreader2010]

New Marketing Tips at MadPipe

Goth Kids, Sexy Mothers, and Edge Marketing - You look at a media outlet like Vulture or Gothamist, and they’d rather have a reader be annoyed than get yawns and give up audience share to edgier media outlets. They want their stuff shared, and it tends to get shared precisely because it has that vibe of “finally, someone f-ing said it!” For ... https://madpipe.com/stories/goth-kids-sexy-mothers-and-edge-marketing/

[avidreader2010]

New Marketing Tips at MadPipe

The Armed Services: Military Guide to Marketing-Sales Alignment - The struggle for alignment starts with domain. Sales departments sometimes say, “Just get us leads, and we’ll close them”. Sure but, if it’s that simple, anyone can close them–marketing can close them–so why do would it need a sales department? Marketing departments lik... https://madpipe.com/stories/military-analogy/

[avidreader2010]

New Marketing Tips at MadPipe

Zillow, Birchbox, & Clint Eastwood: Go Ahead–Make 'em Read Your Email - We don’t WANT to get e-mail, but we DO. So the sender needs to focus on our goals, give us some direction, treat us like we’re smart, make us say “hell yeah!”, and remember that we’re people. Most sales and marketing e-mails just don’t live up to... https://madpipe.com/stories/zillow-birchbox-motley-fool-make-em-read-e-mail/

[avidreader2010]

New Marketing Tips at MadPipe

Sam - Media Editing https://madpipe.com/marketing/sam__trashed/

[avidreader2010]

New Marketing Tips at MadPipe

Rachan - Media Editing https://madpipe.com/marketing/rachan/

[avidreader2010]

New Marketing Tips at MadPipe

Every Sale is a Case Study–The West Wing, Beat Sheets, and Sales-Marketing Alignment - Listening to a company’s sales calls is one of the most valuable ongoing activities for aligning Sales, Marketing, and Product/Services. When I listen, what I want most is the “point of pivot”. In every successful sale, there’s a moment the decision is made BEFORE it is... https://madpipe.com/marketing/every-sale-case-study-west-wing-beat-sheets-sales-marketing-alignment/

[avidreader2010]

New Marketing Tips at MadPipe

40 Days of Corporate Storytelling - It all started with Porsche. On December 7th, MadPipe launched 40 Days of Corporate Storytelling on Twitter. Each tweet in the campaign is a vintage ad, with notes on what makes it a compelling narrative with the signature arc of a story. I didn’t know we were going to do this. It’s... https://madpipe.com/stories/40-days-corporate-storytelling/

[avidreader2010]

New Marketing Tips at MadPipe

Can We Share Reality In A Post-Truth Fairytale? – Archie Bunker Says Yes - It’s easy to forget the nation we once enjoyed, and that as a nation we once enjoyed each other a lot more than we do now. There were competing narratives–Steinbeck and Upton Sinclair did not align with our school-issued Muzzey ‘American Readers’–but there was still one story, a... https://madpipe.com/stories/7311/

[avidreader2010]

New Marketing Tips at MadPipe

Love Your Life, Say 'No' A Lot, And Prioritize Time Over Being Nice - https://www.forbes.com/sites/danieldigriz/2017/10/30/love-your-life-say-no-a-lot-and-prioritize-time-over-being-nice/#new_tab

[avidreader2010]

New Marketing Tips at MadPipe

Telling a Story With a Domain Name - A Seinfeld Campaign - Kruger Industrial Smoothing at kruger.meh registers some catchy domain names, like SmoothBetter.any and SmoothMeansSmooth.wow. Kruger points both domains at their current home page. And then…? Wait for it…! Nothing. That’s because extra domains don’t add any value–by t... https://madpipe.com/stories/seinfeld/

[avidreader2010]

New Marketing Tips at MadPipe

Corporate Story vs. Company Fable: Lassie, Mad Mag and Harry's Razor - Unfortunately, the way many of us grew up, stories were equated with fables. “You see, Timmy…” was the wrap up on Lassie, followed by a ‘valuable lesson’. Disney did as much to perpetrate this version of storytelling as anyone, but it’s old–in fact, as a TV... https://madpipe.com/marketing/corporate-story-vs-company-fable-lassie-madmag-harrys-razor/

[avidreader2010]

New Marketing Tips at MadPipe

Finding the 4 Bones of Your Story: Bad Company Example - Every story has four bones, and you can tell it in four sentences. We hang more flesh on it, not because it’s actually necessary, but because we want to deepen the audience’s identification with it. We add detail, suspense, raise the stakes. But the essence–the story arc–is four... https://madpipe.com/stories/finding-4-bones-story-bad-company-example/

[avidreader2010]

New Marketing Tips at MadPipe

The Ardbeg Committee: Whiskey as Shared Narrative - The Worldwide Ardbeg Committee, a loyalty program for drinkers of Ardbeg Scotch, is a perfect example of rallying fans around something they love. The basis is including end-users in the company narrative and product roadmap. They get recognition as stakeholders in the brand and limited edition... https://madpipe.com/stories/ardbeg-committee-whiskey-shared-narrative/

[avidreader2010]

New Marketing Tips at MadPipe

How I Mastered the Cocktail Story and Became a Corporate Storyteller - https://www.forbes.com/sites/danieldigriz/2017/06/16/cocktail-stories-how-i-mastered-storytelling-and-cured-social-stage-fright/#new_tab