Avion Technolgy

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How has 2018's Google search algorithm updates affected your business this year?

Avion technology is a Chicago-based Webdesign agency expertise in digital strategy, custom web development, mobile app development & WordPress. We offer top-notch digital marketing services with innovative search engine marketing solutions, For your business.

Avion Technology is Best SEO Service Provider in Arlington Heights.

 Did you know there have been nine confirmed Google updates (so far) this year? Three of these were 'core' updates and two specifically affected how mobile sites are indexed and presented to users through usability and design. So, let’s take a look at 2018 Google updates so far.

 1]"Brackets" core update - March 2018 –

According to Danny Sullivan's Twitter page, @searchliaison, some sites may have seen drops or gains, stating: "There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded...."

 2]Zero-result SERP test - March 2018 –

This was a mediocre update, which was quickly terminated after a week of testing. For date, time, and conversion calculations that only require one concrete answer, Google started displaying zero search results with a "see all results" and displayed the answer on a short knowledge card.

 3]Mobile-first index - March 2018 - 

Finally rolling out after months of build up and announcements on the importance of an optimal mobile experience, Google started migrating sites after a year and a half of testing.

 4]Unnamed core update - April 2018 - 

Confirmed by Google but not named, this improved certain site ranking or had little or no negative impact. They stated this type of core update happens several times a year.

 5]Snippet length drop - May 2018 - 

Earlier in the year, meta descriptions in SERPs had been increased to 300+ characters, allowing for a more descriptive sentence or two about the nature of the content. However, this has been reverted back to approximately 150-160 characters. Although it gave copywriters and SEOers more space to place with and potentially increase real-estate on SERPs, I fear it gave less experienced marketers a chance to "keyword stuff" instead of providing concise descriptions.

6]Video carousels - June 2018 - 

Video in SERPs is taking an interesting direction. Video carousels have been rolled out on desktop after having been tested and featured on mobile SERPs and in knowledge panels over a year ago.

 7]Mobile speed update - July 2018 - 

Officially confirmed, Google now uses page speed as a ranking signal in mobile search ranking. This comes with the understanding mobile users are on the move, in a hurry and need answers quickly. This initially is set to just affect pages that deliver the slowest experiences to users and only affect a small percentage of queries.

 8]Chrome security warnings (full site) - July 2018 - 

This was no shock to marketers since Google has repeatedly stressed the importance of secure sites, with many warnings throughout the year that non-HTTPS sites would be penalized and warning messages would appear to users.

  9]"Medic" core update - August 2018 -

Widely reported by Moz and confirmed by Google, their broad core algorithm update in August caused numerous fluctuations in ranking and traffic across many verticals. However, it seems those that were hit hardest by the update were in health and fitness.

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What Is ASO – App Store Optimization?

We are Chicago based webdesign company established in 2007, specialized in online marketing, web-design, and development services well as SEO services.

ASO is short for App Store Optimization. It is some kind of process of improving the mobile apps’ visibility in an App Store. Just like Search Engine Optimization(SEO) is for websites, app store optimization is for mobile apps. To be specific, it includes the process of ranking apps via keyword search in an app store and pushes the app into top charts. With this method, apps will rank higher in search results and get into top charts, which will drive more installs.

 Importance of ASO

Apparently, it is driving one important point here: ASO is extremely significant because not only apps are big business, but also customers are willing to search for those apps. Some research reports that more than 63% of app customers prefer browsing in the app store to discover new apps.

 As we know, there are many different ways for customers to find new apps – media, websites, friends, etc. But far and away, customers are searching for new apps. This leads ASO to get more and more significant for app developers.

Another reason why ASO is getting more important – apps can benefit from it a lot. See what benefits ASO can bring to apps in the following parts.

In the app store lists, an app will get improved on app search results and immediate app comprehension.

An app will get opportunities to increase app ranking through recommendations in category and sub-category.

With suitable icon & screenshot suggestion, it will help brand recall, increase conversion and rapid app comprehension.

ASO will increase app sales and search discovery.

 Factors Affecting ASO

When app owners promote an app, there are many factors affecting the results. If your business is building an app, you have likely put quite a bit of work into it. Once the product is finished, your success depends on whether customers can find it. Let’s look at how you can make sure your hard work doesn’t waste.

To perform app store optimization, you need to look to your competitors, your users and employ the use of some key app tools. In this series, we will break down the steps to perform app store optimization to improve the performance of your app name, icon, screenshot and your product description. Take iOS apps, for example, users have about 1.2 million apps to choose from, so app developers have to work hard to make their apps stand out. While learning about the following affecting factor of ASO can help you achieve this goal easily:

Title and subtitle

Icon

Description

Screenshots

Reviews and ratings

Preview video

Keywords

The volume of downloads

The retention rate

Uninstalls

 How To Optimize App via ASO

  1. Choose a Right Title

The title is the first impression for users to learn about your app. Thus, it is essential to add the keywords in title to increase the exposure rate of your app. If you have limited space in the title, you can add the keywords in the subtitle to introduce to function and feature of your app.

 2. Create a Compelling Description

The description is the only access for users to learn about your app’s function and features carefully. So, you have to realize the importance of the description of your app. The first three lines are very crucial to attract users to click “read more” button. You can add the main keywords in this part but should control the times of keywords appears about 8-12 times.

 3 Maximize Keywords

As we all know that the keywords characters are limited in 100, so you have to think twice before you choose your app targeted keywords. The keywords position also can affect your app ranking so you can put the most important keywords in the top of the keywords period. Also, the long tail keywords are the most useful for you to optimize with the low competition. You can analyze your competitors and use some relevant keywords tools to help you get more appropriate keywords for your app.

4. Reviews and ratings

85% users would like to install an app has more positive reviews and high ratings. Also, reviews can show the feedback of users and problems of your app. You can optimize your app according to these reviews and satisfy the users’ needs. Indeed, if you have enough budget, you can buy app reviews from real users to improve the quality of your app and get a higher rank in app stores.

5. Go Global

App localization is necessary. It has a huge impact on the users’ experience and the volume of app installs. Indeed, if you localize your app, you will get more potential users and millions of downloads from all over the world. This also can help you build the brand and increase the exposure rate of your app. What’s more, localizing app is also an effective method to maximize your app keywords.

 6. Incorporate Socialization

In other words, this method is equal to the process of app marketing. Popularizing your app in some popular social media, like Facebook, Instagram. Also, you can put your app link in some relevant forums to drive more downloads. 

 7.Update Regularly

When you find some problems and bugs of your app, you have to update your app in time to improve the users’ experience. This method also can help you increase the retention rate and boost your app ranking in app stores.

8. cooperate with a reliable ASO company

If you have enough budget but limited time and effort, this method is very suitable for you. ASOTop1 is a company that aims at helping apps rank top in app store search results. All the traffic is organic from real users who will enter keywords in the search bar in app stores to find your app and then install it. After installing, they will play your app and make longer retention on the devices. Therefore, your app will rank top in a longer period, which is useful for making your app popular and known by more and more app users.

 This concludes Avion Technology Review. For more Details please visit www.aviontechnology.net

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7 Reasons Why Websites miss To catch Attention And Generate Sales

Believe me, your audience is impatient. They’ve less time to surf on your website. Usefulness of content is the only string that can connect them. Website with plenty of pictures and CTA buttons fail to fetch any value out of it and websites fail to grab attention if they have been designed without considering the components. A well-designed website is compelling to grow a company’s trade or to advance branding initiatives further.

In its latest survey, an agency disclosed that users gel with a website not for more than 20-30 seconds unless that website offers them something of the greater value. That means, your website must be faster, precise and to-the-point when out to grip the audience.

 Why Websites Fail To Generate Revenue?

 As web development company in Chicago, We’ve noticed some flaws that kill your website presentation and prospects and need to be fixed immediately. So, what are those pitfalls and way to combat them is explained here. Keep reading..

1.    Low Quality Images

Apart from the rock-solid content, your website needs images and graphics to represent your message. The visuals ought to be of high-quality. You can’t ignore the influence of high-quality visuals in communication. Presentation using tremendous images contributes well in audience engagement and delivers convincing results. adopting high-quality photos grab viewers’ attention, increase social shares and even boost overall SEO.

2.    No User Testimonials

User testimonials directly impact your brand worth. Positive client testimonial improves the website’s trust quotient. Websites tend to convey solely the strengths of their services and products, but the real users add genuine testimonials. Being a liable business you must have a clearly visible testimonial and review section on the website. Testimonials help you create a trust for the company and address customer concerns before making the final purchase by best web design agency Chicago

   3.    Obsolete Or Out of date Information

The biggest offend on a website is to check obsolete content or irrelevant information. Users love to read fresh information. Staying current with your information brings value to the brand and pulls visitors to your website. Adding regular and fresh content adds zing to you to your website copy.

4.    Not Search Friendly

A website can’t deliver results if no one is able to find it. A business owner shouldn’t only focus the website but also to look on search engine optimization to make a website search friendly. Develop search friendly pages that are easily visible by search engines and consumers. Focus on having a strong domain name, carefully optimized page titles to accurately reflect the content inside.

5.    Website Not Mobile Friendly

When the number of mobile internet users is growing like rapidly, a responsive mobile version of your website is the must. Websites that open smoothly on a desktop might lose pixels and act ambiguously on other devices webdesign chicago il. While working on a website, make sure that it has a compatible responsive version for mobile users. If websites fail to follow responsive website designing guidelines, it could destroy user experience and website credibility. Since more people are likely to prefer buying stuff via mobile, responsive websites could help you in revenue generation.

 6.    Website Is Disordered

A customer visits your website to get a purpose served. Whether he is there to buy a service or needs answers for his questions, make sure he gets it all without losing out the track. Keep your website navigation easy to follow and archives searchable. Easily accessible FAQ, Contact, and Service pages improve the user experience. Quick resolution of customer queries improves website’s brand image and trust quotient, else a website fails to deliver results.

7.    Missing Or Misplaced Call To Actions

Once your customer finishes up the transaction, he looks at ways to go ahead. A visible call to action helps him go places. Alongside, a website must mention the details of the contacts including a physical address of the company, important phone numbers, and social media links. Being available on demand, such as via live chat, can also help a business better engage customers, reduce costs and boost sales.

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Digital Transformation Trends for 2018 and beyond

Avion Technology is a web development company in Chicago with its offices in Schaumburg and Arlington Heights, in Illinois.

1) 5G TECHNOLOGY

Soon enough the breakthrough 5G technology will take over 4G. 5G will definitely be quicker than 4G and is expected to deliver greater productivity with multi-gigabits per second. Though it is still in the development phase, it is all set to bring a revolutionary ‘Gigabit Smartphone’ era.

2) EDGE COMPUTING

The innovative concept of Edge Computing enables smooth processing of massive data produced by IoT devices. This Edge-IoT partnership is proving to be revolutionary, and sooner or later, and the global edge computing market is expected to reach $6.7 billion by 2022.

3) CLOUD ADOPTION

As long as there’s big data, a cloud is here to stay. Companies across the globe are adopting cloud to store massive business data and improve efficiencies. Today, 73% of companies are planning to move to a cloud-based data center within the next 2 years.

4) MOBILE ENABLEMENT

Mobility enables businesses to reach out to massive target markets and brings productivity in the way employees perform. Studies predict that IT enterprises will spend about 25% of software budgets towards mobile application development.

5) EDGE COMPUTING

The innovative concept of Edge Computing enables smooth processing of massive data produced by IoT devices. This Edge-IoT partnership is proving to be revolutionary, and sooner or later, and the global edge computing market is expected to reach $6.7 billion by 2022.

6) ADVANCED ANALYTICS

With growing volumes of data, there’s a growing need for smart, advanced analytics. The coming years will see a massive rise in data analytics as a service and about a 43% rise in a requirement for Hadoop professionals.

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Digital Marketing: The Long Run

Digital Marketing's improvement since the Nineties and 2000s have modified the approach brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.

Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games are becoming more common in our advancing technology. As a web development company in Chicago we are taking look on new digital trends.

If you're curious about knowing what lies in the future for Digital Marketing? particularly if you're related to this field. So, for all those interested, we are taking a glance at the long run of Digital Marketing 2020.

               The Digital marketing has come far from its previous days and you ought to be ready to see and experience changes during this period. With a lot of intrusion of the digital world into our lives and with future technologies like Augmented reality and Blockchain technology, you're going to experience amendments into this arena. Let's check a Number of the predictions created by technology gurus this year for Digital Marketing Trends.

 1 Say goodbye to texting

With evolving technologies like linguistic communication process, machines can begin to know your voice commands, thus you do not have to write any longer. Even machines are going to be ready to take dictations as a secretary. You have seen already from these products like Amazon's Echo and Google's Home that have gained high quality within the U.S. and Canadian markets. this can be adopted by Social media marketers into their Tactics because the approach of the public would move with Internet amendment.

 2 Augmented Reality

Pokémon Go has already shown what AR (Augmented Reality) integration with social media can do. because the variety of smartphone users steadily will increase across the globe, completely different brands can use AR to ascertain higher engagement with shoppers within the close to future.

You must have seen those increased reality booths in amusement zones. although there's still time to opt for AR and VR, AR has edge over VR which is why you can feel AR right on your mobile devices or with simple headset. it is bound to change the advertising world for the Digital Marketing Company also.

  3 Blockchain Technology

Blockchain would facilitate companies to distinguish and guarantee wherever they are investing money and that they get what they're paying for. it'll facilitate them to fight fraud and build the digital fund chain a lot more economical. Blockchain being a reliable ledger can permit firms to trace their cash flows within the digital cycle and detect wherever fraud is going on and ensure them to eliminate it. this technique already being tested by US companies which provides Digital Marketing Services in USA.

  4 Personal Digital Assistants

You've probably heard of Alexa and Google Assistant by now, AI-driven personal assistants designed to remain connected, on a private level, to folks at day to day basis. This market is foretold to double next year and reach 1.6 billion users by 2020.   Even Devices created by different companies are contacting each other for information--yes, they are really collaborating.

Day-to-day users of those devices are going to be ready to watch AI evolvement in private or business level. This technology can still improve on a variety of levels, together with voice recognition (Alexa acknowledges ten voices), and a lot of personalized services, several of that square measure supported knowledge analysis of shopper behavior.

They are additionally turning into integrated with varied productivity and business programs and package with the goal of serving people. be a lot of productive.

 5 Visualization is going to be the simplest way to reach out

Over the years, skilled digital marketers have given priority to visual content and that they can still do therefore in 2019 too. For brands, visual interactions translate into proximate connectivity with the consumer. Such shopper probably converts and take social actions in terms of likes and shares additionally. Therefore, marketers are going to exploit the video features options of social platforms like Facebook, Instagram, Twitter, and Snapchat. With this ever-increasing viewership trend, there'll be a lot of funding from advertisers in this field and a lot of innovative merchandise got to develop.

 Eventually, the Bar will be raised to a Great extent in the future. So get ready for new digital world.

Let’s get started on your next digital transformation project! For more information on our web company call us at 847-798-4024 or via email at [email protected].

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