Awecraft

A compilation of Malaysia's best marketing campaigns

[awecraft-blog]

Telekom Malaysia (TM) attempts to go social this Raya season with a facebook game called Everyone Connects Open House. Universal McCann developed the game; an obvious rip-off of the Restaurant City and Cafe World chain. 

Due to the short shelf life of EC Open House (the campaign ends 11th September) it offers very little in terms of game play. A big chunk of TM's audience for this campaign would have been exposed to Restaurant City or Cafe World and I can't see them being excited by the sub-standard nature of this game with the exception of the chance of winning an iPad 2. Ho-hum. Sorry agency of the year but this is one of those campaigns where McCann can't.

[awecraft-blog]

"Who like confuse" a Tune Talk tribute video, created by the anonymous Tropic Gang went viral last week. The fan video features some pretty funny lyrics and received many positive comments on YouTube. Bemused Jason Loh, Tune Talks CEO posted multiple times on his twitter asking the group to come forward. 

Watch Tropic Gang's video response and instructions for Jason. We are hoping more hilarity ensues. 

[awecraft-blog]

Digi's "Dear Malaysians" digital campaign is a clear winner this festive season. With 54,000 YouTube views, the video carries the powerful message of seeking forgiveness and is backed by the haunting vocals of Min'Z. 

The campaign encourages Malaysians to unload their burdens, make peace and to say sorry to others. So far Digi has received more than 800 facebook "sorry" submissions. The best submissions will be compiled into a video to be uploaded on Malaysia Day.