Aug 6, 2014
Elevator at 100 W 33rd Street, 8th Floor, New York, NY 10001
seen from United States
seen from Brazil
seen from Türkiye
seen from Malaysia
seen from Japan
seen from Singapore
seen from United States
seen from United States
seen from United States
seen from Australia
seen from Iraq
seen from China
seen from China
seen from Brazil
seen from Azerbaijan
seen from Malaysia
seen from United States
seen from Malaysia
seen from Armenia
seen from Russia
Elevator at 100 W 33rd Street, 8th Floor, New York, NY 10001
Btw, here's a great campaign launched by UM that made a splash contributing to the relief of the gulf and Microsoft powered search engine "bing"!
Great session with Karen Hunt, Senior Vice President at Universal McCann (UM) and her colleagues. I got a better picture of the "Spots 'n Dots" business and the media side of the story.
What I found through the session is that Media, which is often considered secondary to account and creative, is fundamental and essential. They are much more than just "Spots 'n Dots", they are marketers and strategists.
Before the session, key questions I had in mind was how do they evolve in today's fast-paced digital era, how do they balance the traditional with the cutting-edge? During the immersive campaign-building activity for "Carrie", which is a remake of Stephen King’s 1976 horror film that will hit the cinemas in October 2013, integrated marketing clearly stands out as the general theme. It's very interenting to see various schools of ideas approaching from different angles. Noticeable pattern was that our generation is very Internet and Mobile centered. This is an opportunity for those who are quick and adaptive. It also ties back to the point Rad Tollett brought up at Chiat/Day - the balance between traditional and the new.
On a side note, still need to work on my public speaking skills. My "Asian Glow"...
I am moving!
My dear colleagues, acquaintances, and friends… greetings! Just in case word hasn’t reached you yet… well, here’s the official ‘press release’. Naks. Parang artista. I am moving on. As of June 16, 2008, I shall no longer be the Business Development Officer for Yehey! Corporation for I have been given the opportunity to take hold of something equally brilliant and arguably more prestigious! Starting next Monday, I shall now be the Digital Director for Universal McCann and the McCann WorldGroup, working directly under the venerable Ms. Venus Navalta, who is Managing Director and EVP. Sad as it may seem—for I myself thought that I’d be with Yehey! and part of the TEAMYEHEY family for the rest of my short, natural life—I was also filled with a strange sense of bewilderment and humility. I felt that way because I had never considered myself to be worthy of such prestige, if one may consider it so. I have always believed in outsmarting complacency, being passionate and having unwavering integrity… and it is true what they say about time and wisdom—that there are still so many things one can accomplish given the right circumstances, and still uphold the values instilled over the decades. And so that is the next step of my journey—I’ve been given the opportunity to do something far more than what I could have accomplished on my own. I will, therefore, transfer you now to the highly capable and justly appropriate hands of Mr. Laszlo Lim, ([email protected]) who has ever been there for Yehey! and its team and has always had her best interests at heart. But don’t get me wrong, dear friends. My moving on does not mean I sever ties with the company I have grown to love for over 6 years. If there’s one thing I’ve learned, you never burn bridges… heck, you even strive to keep the foundations of that bridge strong. With that being said, I do hope that we continue to do business together; whether for my new or old company, or anything else in particular, it matters not. As long as our partnership remains intact, then that for me is quite enough. And along that line of thought I would also like to extend my hand in assistance—with whatever endeavors we’ve begun with Yehey! and other things I will still aid and assist you until its completion. So I guess there’s little else left to say but… see you later! Iggy Javellana Outgoing Business Development Officer Yehey! Corporation ...
Greetings from Hong Kong!
Nasa Hong Kong na kami! Wheeee! Read more about it sa Cnet Blog ko. (http://asia.cnet.com/member/TARUGOMAN/blog/?v=post&id=63005299) Kaya lang nasa airport pa rin kami. Intayan blues. Yung isa pa naming kasama na-hold sa office dahil may tama ang passport nya. Patay. Gutom na ko! Henewei, andito na din yung ibang tao. Baka makakain na rin kami. Next stop: Disneyland! Yehey! PS. Leche. 2000 pesoses equals 340 HK Dollars. Huhuhuhu... pano ako mag-sha-shopping nyan? TT_TT ...
L’OFFICE HOLLANDAIS DES FLEURS PREND LA PAROLE AVEC UM !
L’office Hollandais des fleurs lance sa toute nouvelle campagne « Fleur préférée* » avec l’agence media UM, groupe Mediabrands.
Cette campagne sexy met en scène 5 charmants horticulteurs, interpellant le public avec cette simple question : quelle est votre fleur préférée ? Les 5 déclinaisons des visuels renvoient vers le site lajoiedesfleurs.fr sur lequel un jeu concours est proposé. Une prise de parole pour remettre les fleurs au centre des discussions et faire ressentir aux consommateurs à quel point les fleurs enrichissent notre quotidien.
UM a ainsi mis en place un plan média qui permet de soutenir la notoriété sur le marché français en créant du trafic sur le site lajoiedesfleurs.fr. Les fleuristes, à qui l’Office des Fleurs propose de la PLV pour le magasin, devraient quant à eux voir augmenter leur trafic également.
Ce dispositif bi-Media (affichage et web) débute le 8 octobre. Dès le lendemain, le Flower Truck sillonnera Paris et marquera des arrêts pour offrir aux passants un bouquet de leur fleur préférée.
De nouvelles actions et campagnes pour la promotion des fleurs auprès du grand public sont attendues pour le courant de l’année 2013.
* Une campagne de l’agence Kingsday à Amsterdam.
Telekom Malaysia (TM) attempts to go social this Raya season with a facebook game called Everyone Connects Open House. Universal McCann developed the game; an obvious rip-off of the Restaurant City and Cafe World chain.
Due to the short shelf life of EC Open House (the campaign ends 11th September) it offers very little in terms of game play. A big chunk of TM's audience for this campaign would have been exposed to Restaurant City or Cafe World and I can't see them being excited by the sub-standard nature of this game with the exception of the chance of winning an iPad 2. Ho-hum. Sorry agency of the year but this is one of those campaigns where McCann can't.
whut.
Definitely going to intern here while I study abroad there or move there to intern ah!
McCann worldgroup + Scandinavia. Can't believe I just came across this. Lahv. Future is here.