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Digital Purchase on Set Top Box Unearths New Audiences – says Decipher’s latest Mediabug Report

Digital Purchase on Set Top Box Unearths New Audiences – says Decipher’s latest Mediabug Report | Decipher 'Off Air'

Thanks to coverage that simultaneously over and under-exaggerates the behavior, the cutter narrative remains profoundly misunderstood some six years after it first emerged. Even still, the figure itself remains more of a symptom than it is a disease - and to focus on it is to ignore the underlying condition. But like all symptoms, it must first be properly understood.

Today represents the start of Q3 2015 reporting for US Pay TV providers. And with it, the inevitable “cord cutter” headlines and hysteria. But the question media companies should focus on is not how many “customers” do they have, but what role do they play in a viewer’s life. For most media companies, this role is not only in decline, it’s less routine, less interactive and less meaningful every day. It’s this change that enables disruption. For too many, as I recently discussed with both Eric Jackson and Sharon Waxman, this realization will come too late. – Jason

The majority of people (41%) say they buy or rent their content both physically and digitally. And even though Blockbuster filed for bankruptcy five years ago, 20% of people said they still buy or rent physical discs only.

To Have And To Hold, Literally—Or Just To Watch Digitally? The Evolution of Home Entertainment

#dvd

And those viewers who do stick with their DVRs are fast-forwarding through fewer ads than they used to. While 50 percent of DVR users would routinely skip ads, "the number is declining now," said Poltrack, "because they're too busy on their phones to fast-forward through the ads," given that two-thirds of users watch TV while also engaged with a second screen.

Don't Panic, Says CBS: More People Are Watching TV Now Than a Decade Ago | Adweek

#dvr

"This is simply too much television," said FX Networks CEO John Landgraf at the Television Critics Association's summer press tour. He shared data with reporters that the number of scripted original series has almost doubled in the last six years. While 2009 boasted 211 original scripted shows, that number jumped to 371 last year, and "we believe 2015 will easily blow through the 400 mark."

'Simply Too Much Television' Is Being Made Today, FX Networks CEO Says | Adweek

“Through the OTT Video Market Tracker service, we are tracking the details and trends of over 75 OTT video services active in the U.S. market along with another dozen or so services planning to enter the market within the next few months,” comments Brett Sappington, Director, Research, Parks Associates. “The high churn rate for many of these services suggests that consumers are holding onto their Netflix account while experimenting with the wide variety of other video subscription options.” Currently, 85% of U.S. broadband households subscribe to a pay-TV service, and 59% of U.S. broadband households access an OTT video subscription. Of those who use OTT video, just under 50% use two or more services.

Churn rates “extremely high” for OTTs like Netflix | IP&TV News

#svod #netflix

people weren’t listening to music the way they used to. They weren’t creating and organizing a huge library; they were building mini-libraries, playlists, each one for a different moment in their lives. It began with things like workout playlists, which people tweaked and updated far more than their overall library

Inside Spotify's Hunt for the Perfect Playlist | WIRED

#music #spotify #playlist

“The Office of National Statistics commissioned a consumer durables survey, and that has indicated that we have seen five years of consecutive decline in the number of households that actually own DVD players,” noted O’Sullivan, “and there have also been problems on the High Street with HMV and Blockbuster, and also with W H Smiths retreating from the sale of physical media.”

SNL Kagan: pay-TV has ‘competitive advantage’ with EST | VideoNet

When one examines underlying industry metrics, however, a far more troubling trend begins to emerge. Film attendance per capita has been falling precipitously since 2002, with North Americans watching an average of 3.8 films per year in 2013 versus nearly 5 a decade ago. What’s more, this is actually an improvement. In 2011, the industry hit a 34-year low of only 3.9 films per year per person.

The Future of Film, Part I: US Film is Not a Growth Business | Original | REDEF

bout half the people said they share their Netflix subscription, followed by Spotify and Amazon Prime, each with 13%. Sky’s Now TV service follows with 10%.

Netflix: 50% use third-party account

“So much for the hypothesis that Netflix use leads to the cancellation of legacy pay-TV services,” notes Nick Beyer, TDG analyst and author of the new study, Netflix Streamers – A Consumer Snapshot. Beyer is quick to point out, however, that simply because Netflix use is not correlated with significant service cancellations does not mean it is innocuous with respect to traditional TV services.

Pay-TV use among U.S. Netflix streamers relatively stable | Digital TV News

Filmgoers will be able to shop for official merchandise right in the theater through stores, not unlike what Disney has done in Hollywood with its El Capitan theater, where you can watch a movie and then go immediately into the shop to buy official studio merchandise.

China’s Largest Theater Group Enters Movie Merchandising Market | Deadline

The market will contract further in 2015, falling to $15.1 billion and will continue falling to 13.2 billion in 2018, before stabilizing in 2019. Industry value will decline across nearly all segments, but the market for satellite pay TV STBs will sustain the most value and provide the most opportunity for vendors. Unlike cable and IPTV, the majority of satellite operators are not Internet service providers, so they cannot virtualize traditional STB functionality, such as DVR, into the cloud as readily. Satellite operators will instead need to invest in STB hardware, to enable advanced services that can compete with those offered by cable and Internet-protocol TV (IPTV) operators.

Pay-TV STB market contracts for the first time in 12 years | IP&TV News

There will be no shortage of original content from Netflix in 2015 as the site readies its biggest slate yet. A spokesperson for Netflix told the International Business Times, “We have 17 original series coming next year -- ranging from a comedy with Jane Fonda and Lily Tomlin called ‘Grace and Frankie’ to a science fiction series called ‘Sense 8’ from the Wachowski siblings. ‘Bloodline’, ‘Daredevil’, new seasons of ‘House of Cards’ and ‘Orange is the New Black’ also are on deck.”

Netflix New Year: What's Coming In 2015? Streaming Service Readies New Original Series And Site Changes

(via Game sales to reach $113B in 2018; about three-quarters of all revenues this year will be digital | GamesBeat | Games | by Heather Newman)

#music

involuntary Cord Cutters are relatively satisfied with current pay-TV services save not being able to afford them, meaning they would likely return if economic circumstances improve.

» The Real Target of Dish’s Sling TV

#OTT SVOD

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