Beans&Beers

Ideas from the gutter. 2nd year BA(Hons) Creative Advertising Students who are hungry for feedback, busy rummaging through bins, scratching at doors and growling at passers by. Tranquilize at will...

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Campbell's Soup

Campbell's Soup by Alice Furness & Fran Cubeddu

Soup is seen as a basic home comfort that we often rely on during extreme circumstances such as torrential weather.

The recent flooding across the UK has created chaos and stress for all the families affected, who are struggling not only with their living conditions but postponing and cutting back on luxuries.

That’s why Campbells wants to help give them a little extra comfort during this difficult time by ‘Condensing Happiness’. 

See more work by Alice Furness & Fran Cubeddu

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ASDA - Smart Food

Asda Smart Food by Will Moir & Elliot Bates

With this day and age, children aren't getting the correct foods that they need to support brain development and help them through school. Simply because a lot of people are not aware of the required food. Therefore ASDA will introduce ASDA Smart Food.

A nice, easy idea in order to point out the necessary foods which best suit children. This is shown through their new 'inner brand'. The foods will be labelled clearly with the sticker and the packaging will be different. A lot like their Smart Price brand

See more work by Will Moir & Elliot Bates

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LEVIS 'Urban renewal' by Melissa Shergold

How can Levis add a new range within their brand to cater for the younger market and trend for cut high-waisted shorts made from original Levis 501 jeans?

At the moment these shorts can only be purchased from other vendors such as Urban Outfitters – but this clearly means Levi’s are missing sales from a market who would be beneficial to keep up their young image.

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GUARDIAN ' PRICE GAP' by Penny Lam & Johnjoe Miller

We thought how could The Guardian can influence the gender wage gap? So we came up with the ‘price gap’ which is explained in the video.

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Lego

Lego by Alice Furness & Fran Cubeddu

Recent flooding across the UK has had a dramatic affect on our infrastructure and landscape. Lego wants to help temporally restore and repair damaged areas by offering quick fix solutions like filling in the gaps, diverting flood water and creating flood defence systems all made with Lego bricks. 

See more work by Alice Furness & Fran Cubeddu

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Johnsons Baby by Penny Lam & Johnjoe Miller

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Knorr

Students often struggle to get a varied diet whilst away at university as they stick to the same few recipes that they feel comfortable making week after week. That’s why Knorr wants to help get students trying new things in a simple and cheap way. 

See more work by Alice Furness & Fran Cubeddu

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IKEA 'Eco Family' by Melissa Shergold

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Cereal Selfie!

Kelloggs responsive by Ritchie Rebbeck

Monday mornings suck. They are when we are the most tired, lazy and unresponsive. You are never more in need of a decent bowl of cereal then on a Monday morning.

This is a campaign based around Twitter, that would run every Monday morning to encourage people to tweet Kellogg's a selfie of themselves with their bowl of cereal. This is the launch picture of the entire campaign.

We all start Monday morning with a bit of fun, and with a bowl of Kellogg's

See more work by Ritchie Rebbeck

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Starbucks by Ryan Stanley

Starbucks is known for its relaxing and convenient stores that provide a warm and calm place to work and socialise.

The heated bus stop with attached coffee machine dispenser fulfills a positive brand image and message while gaining a whole new target audience.

People are left waiting at bus stops for certain periods of time, either waiting for the bus or hiding from the rain. This provides us with a great new opportunity to make sales.

See more work by Ryan Stanley

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BRAUN - Beard Challenge

Braun 'Year Beard Challenge' by Ryan Stanley

Print advertisements will be released at the start of every month. A semi-attached piece of paper which lifts from the top edge of the box, will allow people to cut out and shape the beard.

This how it works:

The Braun promotional beer glass shall be given to the person that has taken a photo, shared it via social media and also donated to charity through our website. These glasses will also be given to pubs to promote the challenge and get men to try on new beards.

See more work by Ryan Stanley

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‘Give a Buck’

‘Give a Buck’ Starbucks Campaign by Hannah Loftus

Starbucks have created a new campaign scheme across their new york branches to give their customers the chance to do something charitable in their busy day.

A coffee break is one of those rare moments a person gets to just have a break from their busy life and just relax. People seem to always get caught up in their own lives and forget about others less fortunate than them, those who couldn’t even afford a coffee.

Starbucks thought it was time to give back to the people in the community with the help of its customers making a charitable donation. The scheme was called ‘Give a Buck’, the idea being that for every drink bought people were given the option to add or ‘give’ a buck extra onto of their bill.

When choosing to give an extra buck, Starbucks would in turn match whatever drink order they bought and it would be given to someone in the community that couldn’t afford to pay for their own (including the homeless or those just struggling to find a job). 

Menus were changed to give way to the ‘Give an extra buck’ campaign, placed with all the extra toppings and shots you can get with your drink, done as a spin off. 

See more work by Hannah Loftus

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SPAM repositioning by Zak Howard

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Toni & Guy

Toni & Guy by Melissa Shergold

I had an idea to implement a series of ‘trend’ posters for the hairdressers Toni and Guy.

Following the news story: http://www.bbc.co.uk/news/blogs-news-from-elsewhere-26747649 that stated men in North Korea now must all follow his haircut, I thought this would start off the hair icons, and I could also use popular ‘looks’ that are requested a lot in hairdressers.

By focusing simply on the celebrity headshot and saying you can get their look it suggests that the hairdressers already know what you want so if you go in and ask for that particular style they would do a good job. It also helps add a little humour and familiarity to the advertising as often the print ad’s only use hair models and are quite dull. With the line of copy ‘be the trend’ it also encourages people to almost become their alter ego and embrace the styles, as well as emphasising the desirability.​

See more work by Melissa Shergold

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SNICKERS

Snickers by Will Moir & Elliot Bates

A response campaign from Snickers. 'You're not you when you're hungry' this simple tag line can relate to so much. We decided to make this the basis for all of the worlds cock ups and screw ups.

This is an ongoing campaign which builds in size dependent on how much our world can do something ridiculous.

See more work by Will Moir & Elliot Bates

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Durex Play in response to the Spring clock changes.

Durex by Chloe Somerville & Eddie Belhay

Response to the Spring clock changes. To be scheduled for the 24 hours before the clock changes to remind men to stock up. 

See more work by Chloe Somerville & Eddie Belhay

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Everyone has a Nike Campaign.

Nike by Jon Vella 

"Just do it" is a great line. But what does it really mean to the consumer?

Its a promise they make to themselves when they purchase a nike product. I wanted to follow the consumer to keep them motivated in the choices they make. 

See more work by Jon Vella