Aug 17, 2014
Dear john
Dear John, I tried. I can't no more. Let me go. Jane..
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Dear john
Dear John, I tried. I can't no more. Let me go. Jane..
Vaseline by Penny Lam & Johnjoe Miller
Reposition Vaseline from a predominantly female cosmetics market, a new campaign was created with the tagline “Not just for your lips”.
The tagline remains a constant in print, TV and internet ads, and will a hashtag for the Vaseline twitter account.
It also poses the question, “what else is it used for” which can give our followers and fans of the brand to share tips on what else Vaseline can be used for effectively.
These will in turn influence the next set of ads, creating a completely consumer-driven ad campaign.
See more work by Penny Lam & Johnjoe Miller