#re think

[nicolereallyhot]

This photo is absolutely perfect

God is a woman and Her name is Christen Press

[the-red-thread-70-w-blog]

What do we know About the Mysterious Caves and the Bosnian Pyramids are ...

[beansandbeers]

Everyone has a Nike Campaign.

Nike by Jon Vella 

"Just do it" is a great line. But what does it really mean to the consumer?

Its a promise they make to themselves when they purchase a nike product. I wanted to follow the consumer to keep them motivated in the choices they make. 

See more work by Jon Vella

[beansandbeers]

LEVIS 'Urban renewal' by Melissa Shergold

How can Levis add a new range within their brand to cater for the younger market and trend for cut high-waisted shorts made from original Levis 501 jeans?

At the moment these shorts can only be purchased from other vendors such as Urban Outfitters – but this clearly means Levi’s are missing sales from a market who would be beneficial to keep up their young image.

[beansandbeers]

Vaseline by Penny Lam & Johnjoe Miller

Reposition Vaseline from a predominantly female cosmetics market, a new campaign was created with the tagline “Not just for your lips”.

The tagline remains a constant in print, TV and internet ads, and will a hashtag for the Vaseline twitter account.

It also poses the question, “what else is it used for” which can give our followers and fans of the brand to share tips on what else Vaseline can be used for effectively.

These will in turn influence the next set of ads, creating a completely consumer-driven ad campaign.

See more work by Penny Lam & Johnjoe Miller

[beansandbeers]

BEATDrops

BEATS repositioning by Ritchie Rebbeck

Beatdrops by dr. dre are cough drop sweets specifically designed for singers who get a sore throat from singing. Most cough medicine is liquid based, which has been known to harm the vocal cords and affect a singing performance. 

Beatdrops would be designed with a focus on ensuring a singer may sing without having their sound ruined by the consequences that a throat virus can have.

See more work by Ritchie Rebbeck

[beansandbeers]

Starbucks by Ryan Stanley

Starbucks is known for its relaxing and convenient stores that provide a warm and calm place to work and socialise.

The heated bus stop with attached coffee machine dispenser fulfills a positive brand image and message while gaining a whole new target audience.

People are left waiting at bus stops for certain periods of time, either waiting for the bus or hiding from the rain. This provides us with a great new opportunity to make sales.

See more work by Ryan Stanley

[beansandbeers]

SPAM repositioning by Zak Howard