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@benhawkshaw-burn

Co founder of IT marketing agency Geeky Tech and absolutely obsessed with web and search marketing. I have a wildly creative personality, I love technology almost as much as I hate it …... I am totally mesmerised on how technology continues to change consumer behaviour …... and even more passionate about staying ahead of that curve. My greatest achievement outside of Geeky Tech is my other half Katie and my 3 beautiful children.

73 posts

Sunsetting Universal Analytics: Why You Should Start Preparing for 2023

Universal Analytics is the version of Google Analytics that nearly every marketer uses to track their site traffic. It was first introduced in 2012 and since then, has allowed us to accurately track and measure user behaviour. For anyone not aware, Google is sunsetting Universal Analytics (UA) in 2023 and replacing it with Google […] https://www.geekytech.co.uk/sunsetting-universal-analytics-ga4/

SEO Unfiltered Podcast: E04 Finding Your Keywords with Mark Hawkshaw-Burn

Transcript [00:00:00] Genny: What’s up marketing geeks. Welcome to season one, episode four of SEO unfiltered. This is Genny, your humble host content writer and marketing grunt for geeky tech, a UK based digital marketing agency. Today, we’re going to talk about keywords because what SEO podcast is complete without an episode solely dedicated to search. When […] https://www.geekytech.co.uk/seo-unfiltered-podcast-e04-finding-your-keywords-with-mark-hawkshaw-burn/

How to Help Your Agency Help You Get More Results

We’ll be the first to tell you that every digital marketing agency has a different relationship with their customers. Some agencies are happy to take complete ownership and responsibility of a client’s SEO with very little involvement. Other agencies, like Geeky Tech, prefer to see it as a collaborative effort, which keeps our clients involved […] https://www.geekytech.co.uk/help-your-seo-agency-get-results/

Geeky Tech’s FREE SEO & Marketing Jargon Guide

Remember back in the day when the extent of your need-to-know marketing terminology consisted of words like ‘buyer’ and ‘brand positioning’? While the principles of marketing have largely stayed the same since the days of old-timey billboards, we’ve been inundated with new terms, acronyms, and totally made-up-sounding words ever since the birth of the internet. […] https://www.geekytech.co.uk/seo-marketing-jargon-guide/

SEO Unfiltered Podcast: E03 What Is Off-Page SEO & Why It Matters to Your Marketing Strategy with Jo Priest

Transcript Genny: [00:00:00] What’s up marketing geeks. Welcome to season one, episode three of SEO, unfiltered. This is Genny, your humble host content writer and marketer for geeky tech, a UK based digital marketing agency. Last month, my friend Alan walked me through some of the biggest website mistakes that people make that can kill your […] https://www.geekytech.co.uk/seo-unfiltered-podcast-e03-what-is-off-page-seo-why-it-matters-to-your-marketing-strategy-with-jo-priest/

Why SEO Matters More to World-Changing Tech Companies

Whether your company is a leader in renewable energy or a provider of game-changing B2B SaaS technology, your marketing strategy is all about showing your target audience that your brand can solve their problems better, faster, and at a higher value than your competitors. That statement is true for every company under the sun, so […] https://www.geekytech.co.uk/why-seo-matters-world-changing-tech/

SEO Marketing Tips for Startups: How to Reach Year Two

Can you imagine how advanced our society would be if every innovation that was tested and developed by technology geniuses actually achieved mainstream success? It’s a shame that so much amazing innovation that has emerged from the world’s brightest minds will never see the light of day. And all because they lacked the online […] https://www.geekytech.co.uk/seo-tips-for-startups/

This Technology Is Trying to Change the World in 2022

This January, we talked about our predictions in SEO and digital marketing for 2022 and we touched upon the future of technology. There’s no denying that virtual reality, blockchain, and AI will make a huge impact on our daily lives in the coming months and years, but what about other kinds of technology? In […] https://www.geekytech.co.uk/whats-new-world-changing-technology/

SEO Unfiltered Podcast: E02 Biggest Website Mistakes That Kill Your Google Rankings

Transcript Genny: [00:00:00] What’s up marketing geeks. Welcome to season one episode two of SEO unfiltered. This is Jenny, your humble host and content writer for geeky tech, a UK based digital marketing agency. Today, we’re going to be diving into some of the biggest website mistakes I could possibly kill, or at least drastically […] https://www.geekytech.co.uk/seo-unfiltered-podcast-biggest-website-mistakes-that-kill-your-google-rankings/

SEO or PPC: Pick Your Results Speed

Over the years, many of our customers have asked us which marketing channel is the most successful: search engine optimisation or pay-per-click advertising. Most of the time, we’re happy to tell them that SEO and PPC pair really well together, but it really depends on the business, the state of their digital presence, and their […] https://www.geekytech.co.uk/seo-vs-ppc/

UTMs: Track Incoming Traffic the Easy Way

If you’re a marketer, then you’re also the gatekeeper to vital website knowledge and campaign statistics. But can you honestly say that your current Google Analytics setup really gives you the kind of in-the-trenches traffic information you and your colleagues want to know about? If the answer is ‘help me, oh wise one,’ then may […] https://www.geekytech.co.uk/how-utms-can-help-track-advertising-goals/

SEO Unfiltered Podcast: How Can Businesses Take Control of Their Own SEO

Show Notes What’s up, marketing Geeks? On this podcast’s very first episode of SEO Unfiltered, I sat down with my boss and CEO of Geeky Tech, Ben Hawkshaw-Burn, to discuss why he thinks marketing decision-makers should take more control of their SEO. As someone whose livelihood very much depends on companies outsourcing their digital […] https://www.geekytech.co.uk/seo-unfiltered-podcast-how-can-businesses-take-control-of-their-own-seo/

Sapio Sciences: A Case Study in Programmatic Advertising

This month, we’re focusing on digital advertising—what it is, what we offer, and how PPC is the perfect complement to your organic SEO strategy. What better way to show how powerful advertising can be than to introduce you to Sapio Sciences, one of our media partners? Scroll down to find out how we increased Sapio […] https://www.geekytech.co.uk/sapio-sciences-case-study/

Programmatic Advertising: Test Your Knowledge

Every marketer who’s been paying attention for the last 15 years has at least heard of programmatic advertising. But while the fast-paced world of ad exchanges might not be as sexy or dramatic as the New York Stock Exchange—or filled with a cast of fast-talking, Armani-wearing, cocaine-slinging traders, if Hollywood has taught us anything—it still […] https://www.geekytech.co.uk/programmatic-display-advertising/

What Is Keyword Cannibalisation?

Every now and then you come across a work term that is just so delightfully weird that you can’t help but make jokes about it. Enter Any normal person hearing the term ‘cannibalisation’ is bound to think of a remote and untouched tribe somewhere in the middle of the Pacific whose people practice ceremonial human […] https://www.geekytech.co.uk/what-is-keyword-cannibalisation/

Let’s Talk About Mental Health This January

What’s up, tech marketers? Let’s get serious for once. We tend to focus our blog posts on SEO-related topics, which makes sense, considering that’s exactly what we do for a living. But I want to talk about something else today, something that everyone should be talking about. I want to talk about mental […] https://www.geekytech.co.uk/lets-talk-about-mental-health-this-january/

SEO Migration Explained (Don’t Move Your Site Until You Read This)

What Is an SEO Migration? It’s one of those geeky website terms that gets thrown around like a hot potato but ends up meaning different things to different people. But no matter what your version of ‘migration’ is, it requires a great deal of planning and care to avoid breaking your website or messing up […] https://www.geekytech.co.uk/seo-migration-explained/

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