Benjamin Frederick @benjaminfrederick-blog - Tumblr Blog

Non Marking Soles project thus far.

As a lifelong Arsenal fan, I've watched some pretty incredible footballs grace the fields of both Highbury and The Emirates.

However in all of my time as a football fan, I have never seen a footballer with as much grace and poise as Dennis Bergkamp. He is genuinely the greatest footballer I have ever seen.

Bradley Wiggins on winning the tour.

#cycling #bradley wiggins #wiggo #tour de france #typography

I recently designed a basic logo for a friends blog. Check out www.bstoke.tumblr.com to see more.

Early on in my time working with Rinse FM I was briefed to brand one of their most popular new artists in P Money.

They wanted the end product to be appealing both in the UK and Stateside, the eventual outcome was a varsity jacket style 'P', a style popularized by american culture but very current in the UK.

It was clean and basic but memorable, and has been applied across various mediums, pasted up across London, worn on T-shirts on tour and at festivals, and also on the cover of his new EP.

I don’t really cycle myself but I’ve always loves the Tour De France. This year I got more into that I ever had before and to see a British cyclist bring win the whole thing felt pretty special.

My dad has always been a huge fan of motorsport and by association so have I. I have always been fascinated by the classic drivers and races, but recently saw a documentary about Graham Hill, Damon Hill’s father.

He was a different class.

Variation on a theme.

The weather was pretty grim and cold, felt like a mexican blanket style graphic might help.

Over the jubilee weekend I wasn't feeling particularly patriotic. Decided I'd try and get in the mood and came up with this guy.

Playing around with some different effects on the Bake Shield today.

As part of a recent interview process with Manchester Utd. I was given a live brief to try my hand at and demonstrate my ability.

The brief was design a logo for the clubs upcoming pre-season tour. I produced a number of variations for selection.

As part of a recent interview process with Manchester Utd. I was given a live brief to try my hand at and demonstrate my ability.

The brief was design a logo for the clubs upcoming pre-season tour. I produced a number of variations for selection.

As part of a recent interview process with Manchester Utd. I was given a live brief to try my hand at and demonstrate my ability.

The brief was design a logo for the clubs upcoming pre-season tour. I produced a number of variations for selection.

An experiment using smoke style illustration to reinterpret the Bake Designs shield I designed.

A spring variation of a recent design for Bake designs.

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Benjamin Frederick