Interactive Innovations in Music
After much deliberation, I have decided to focus my research into how interactive media can be used to benefit and enhance aspects of the music industry. Music is something I’m particularly passionate about and I’m curious as to how further innovation in interactivity can find its place in an industry that is in many aspects becoming outdated or obsessed with nostalgia. You can hear this nostalgia throughout most records from new artists today and it’s sweeping the entire industry; vinyl sales have just reached a 25 year high and even cassettes are making a comeback!
Many musicians, guitarists in particular (myself included), are stuck in their old ways, eager to search out and snap up the authentic, vintage gear, eager for replicas and eager to reproduce those classic tones from bygone eras that have become so widely regarded as the peak of tonal nirvana.
I’m not saying there’s anything wrong with this but I feel there’s a place for some innovative and interactive technology here. If we’re looking backward, why can’t we move forward at the same time?
So what can we offer? Perhaps an app that lets you test effects pedals remotely with your own instrument, interactive vinyl sleeves that give you a history of the artist or a sneak peek of the music inside via your phone’s camera (or even produce a hologram of them performing on the turntable?!). Perhaps an interactive tale through the streets of your city showing you where some the greatest music was made, or even a game experience that brings storytelling through music to new heights?
Over the coming weeks I’m going to delve deeper into these possibilities. One example I came across this week was music mixed with an AR experience. Behind the music of the band Lord Huron lies the author George Ranger Johnson. The band say this man is the influence behind their music and their music videos explicitly state that they are based on his works.
Yet going to the author’s website, all his books are out of print. In fact, you’ll never be able to delve deeper because he doesn’t exist! As this New York Times article explores further, the author is “one character in the digital fantasy world Mr. Schneider has created for his band”.
While this of course is just a bit of digital trickery and doesn’t particularly have an obvious marketing or monetary goal, this rich experience enhances the musical content and gives listeners an adventure to pursue around the band’s products creating a memorable depth.
It led me on to thinking, could a cryptic and enticing musical journey be laid out across the internet providing a rich storytelling experience? Could the user, while uncovering the secrets of this trail, be in fact piecing the music together at the same time, becoming a part of the compositional process? Perhaps this sort of thing could be used as a marketing tool to promote music in places you wouldn’t expect?
So many questions! Stay tuned for more folks!