How Digital Marketing Has Reinvented Branding
Branding has been an imperative part of businesses right from the beginning. With the onset of the new media age, it has become even more vital. For businesses to ensure they stand out in a crowd, they need to go the extra mile. That extra leverage is achieved by keeping abreast of the drift which today is unanimously towards Digital marketing.
What is Digital Marketing?
Digital marketing is a form of marketing that allows you to advertise to your audience digitally. Also called as online marketing, it leverages different online channels like search engines, websites, social media platforms, emails, and mobile applications. Statistics show that 90% of consumers use digital channels in one or the other way. Not only that, 43% use the internet more than once a day and 26% are online “almost always” hence it is the best and most affordable way to connect with potential customers. Businesses use various forms of digital marketing like Content marketing, search engine optimization, pay-per-click, social media marketing, email marketing, and affiliate marketing to engage their target audience based on their actions and preferences on the internet.
How Digital marketing helps in building brands?
Better visibility and deeper reach:
Digital media has a far wider reach than any other traditional form of media. Because of the global reach of the internet, the visibility of a brand witnesses a quantum jump and pulls a larger audience than what its sales team or store visits could have brought. Simply speaking, digital marketing is helping big as well as small brands to survive, advertise and create awareness of their products across online platforms.
Targeting the right audience:
Digital marketing has completely changed the game for many by its ability to monitor targeted potential customers and customize ads according to their demographics and inclinations. With the advent of digital marketing, it’s now easier than ever to segment audiences. Not only that, it also offers businesses the flexibility to change and modify their advertisement according to customer feedback and preferences. With the traditional marketing methods, you couldn’t have even dreamt of doing this.
Cost efficiency:
Digital marketing has brought a revolutionary change in the field of marketing. Apart from reaching a larger audience, it is affordable and much more cost-effective than traditional marketing. Digital marketing is benefitting businesses across the industry, especially small businesses. It has given small businesses the leverage that has made it possible for them to not only compete competitively with large businesses but win against them. In a way, it has brought in more competition in the market, and the greater the competition among products the better chances of improvement.
Gives quantifiable results:
Digital marketing is not only targeted but also helps one know whether the marketing strategies are working or not. Unlike traditional marketing techniques, digital marketing offers credible ways to find out how many customers are getting attracted by an advertisement and whether it is generating any revenue. It also allows businesses to first do a trial with a small investment and analyse the results before deciding to invest big.
Builds lasting connection with customers:
The best part of digital marketing is that it does not end with the closure of a sale, instead, it goes beyond and helps change a customer into a brand ambassador. Unlike in-store buying experience, digital marketing keeps the communication open. It not only lets a brand communicate with the customer in real-time, but it also lets the customers communicate with the brand. Customers can freely express their views, feedback, and experiences and business can respond the correct way. A greater level of engagement brings in a stronger sense of brand loyalty making them active participants of a brand’s story.
Digital Marketing Company in Delhi has opened doors for business owners to build their brands by forming real connections with their customers. In the coming years, brands are going to have power more than ever and it’s going to be all about the integration of digital marketing in branding.
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