Difficult roads lead to beautiful destinations.

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Implementation

Often when giving a business the recommendations for a business can be very easy. However, getting this business to actually take the advice and implement it is the hardest part. 

Leader Of Posts

As it is known it is the best to have one person running the social media platforms. I personally believe my business will struggle with finding one single person for this job. I think they may not implement my advice at first and let several people access and post for them. This often will cause it to get sloppy and have different tones from different people. I think they will struggle with this due to how busy everyone is and the lack of knowing the ropes of social media. 

Lack Of Use

Another problem I think may arise is the lack of consistent posting. This can cause less people to see the posts or even be interested in them. I also think the lack of knowledge of using social media may affect them. It is important to be knowledgeable in most aspects. Thats why I suggested Facebook being their main platform because it is easy to learn. 

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Creative Content Sharing

Content overall plays a huge role within achieving social media. You need to achieve brand recognition, thought leadership, audience engagement, and lead generation. By using this it helps build effective content that will in the future build relationships with your customers. 

Development 

Essentially this step is crucial within the posting of social media. Businesses need to look into the content customers want to see along with posting relevant things. By having the specific proper data it allows businesses to create the better relationship they need. 

A great company who does this is Lululemon. They understand who their target market is and post relating to what customers want. For example they have several people doing yoga, running, stretching, and being active. Being a higher end athletic brand they need to essentially show what their clothing is best for. Lululemon takes this post and sees the opportunity that their customers see a model running in leggings so now they want them to run in. Besides being comfortable who does not want to be fashionable when working out. This gives you the extra confidence. 

Sharing

When creating content it is important to make post that several will see and look at to the full extent. You want them to want to see more posts and follow or give your page a like. Having this interest of the view will bring in other viewings and creating your page to become bigger than it was before. Again as you can see Lululemon does a great job at this by breaking up their pictures and showing different types of pictures. This shows that their athletic gear is aimed towards anyone. 

Overall Lululemon shows a great idea of what businesses should be posting. This will get the attention of customers and make them want to interact and be apart of the sharing. 

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Online Communities

Online Community

There are multiple ways within a society to build a community. Within the book The Social Organization they talk about how important it is to have community collaboration. By having this it allows businesses to use social media platforms and allows them to understand more how the community interacts. This should make businesses very cautious and attentive to what they are posting within their site. 

Within chapter 5 they talk about they “No, Grow, Grow” which talks deeper on the fact if the companies ideas should be pursued. The No stage makes you question if you have a specific purpose within your collaboration. For the Go stage you determine if it is ready and looks at the conclusion. Then the Grow makes you look at how far you will go and if your idea is essentially worth it. Leading to see what happens. 

Growing An Online Community

When growing your online community you have to think about your future or current followers. It Is essential to think about what your current followers want to see versus trying to get new ones who may eventually unfollow you. Yes some specific people may want the most followers but having quality interactive followers is more important for your business. The current business I am working with which is Creative Beginnings a childcare center is lacking in social media. Being a daycare social media and pictures are not as easy as retail or food but I believe they could improve in many aspects. I strongly believe that they could take the steps to promote and show their business to allow more interaction. Even if it starts with few followers it will helps broaden their business. 

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Legal Side of Business

 Businesses Be Aware

When it comes to businesses they need to be aware of how it could affect their clients. By having clients information and sharing it this can cause several problems. If they make it clear that their information will be shared they would avoid most problems. If businesses get hacked and information is given out they can loose their loyal clients they have. By preventing information from being exposed they will keep their loyalty between clients. 

Consumers Be Aware

The first step to consumers being aware would be minimizing the data they give out to businesses. This makes it so you do not even give third parties the opportunity to access your data and information. Our cell phones are great examples of information that can easily be hacked. It is important to know what apps have access to our photos or other information. We would never want a stranger having our face ID or location. 

Searching For a Solution 

In order for us to seek a solution we need businesses to be fully honest on what information they have and how it could potentially be exposed. By having this I believe it is important for consumers to take a second look and think about what they are sharing before they do. Overall it is important for businesses to protect consumers information from third parties who could use it in a negative way. 

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Junk News

Nowadays it seems almost every social media sight is covered in what we call “Junk News”. Also known as Fake News this is these sources share misleading information on a topic. Which I think with coronavirus we can all agree we have seen lots of Junk News lately. After reading “Three reasons junk news spreads so quickly across social media”  it made understand all the different types. 

Algorithms

Algorithms help filter the real versus fake news of all types of media. However by using social media to determine this fake news can be thrown into the mix. Using codes they are able to give us information and data to what they believe is our preference to view. For me I see this a lot in my Pinterest account. I will have specific things within my feed and they are completely different from what my friend may have because they are things I have viewed or liked previously.

 Advertising

This is a very easy way for businesses to spread their Junk News. I have found almost daily that I will be thinking about a pair of shoes I want and then I go on Facebook and an ad to purchase them will pop up. Or I will even text a friend a picture of this cute shirt and I will see the ad for it on my Instagram later that day. It is intriguing and eventually makes me want to buy it. 

Exposure

Although often you can filter what you want to see there is always something random you will run into. Social media is also an outlet for people to freely express their views and values. With this you often have relating posts or information to come along with your data. By having this option and strong point of view it can make it harder for you to get information you do not care about filtered into your social media.

Being Aware

Everyone should be cautious about what they search and post. Its important to not be an individual sharing Fake News to your followers or friends. It is also important to not always believe what you read and look into it before spreading it or considering the information. Facebook is especially a bad outlet for this with everything going on. I have found myself to take a step back from Facebook from all the crazy Fake News going on. People will always believe what they read but its important to keep an open mind. 

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Optimizing Social Media Profiles

Successful Social Media Traits

The key to having the perfect social media is your passion to make it the best. By having this skill it allows you to have an eye for the best presets and patterns to draw in others. I also strongly believe its important to be educated on the social media and latest trends. This will make your social media the best fit for what your business wants and needs. 

Improving my Social Media

To improve my social media for a business I would better educate myself on simple skills that can draw more attention to my posts. If its the best timing or getting what preference on posts of what people enjoy seeing. I also do not post often so I would make sure to keep up with posting. I think it would be important for me to make my social media more professional and post what jobs would like to see. 

What I Have Done

I always make sure my pictures are appropriate. Since I do have adults on my Instagram and other social media I never allow swearing and try to avoid any alcohol. I also try not to over edit and make sure my captions are relevant and free of grammar errors. For the future I plan to continue to do these things and avoid from people posting what I would not post myself. I think having clean social media is important for everyone. 

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The

Big Data

Big data deals with large data as a whole and the storage of it. Within the data you are able to find several personal aspects about individuals. By being able to access this data we are able to take smaller pieces and put them into a broader perspective. The problem however is the free apps that we use allow third parties to know anything and everything they want. By tracking your history throughout the apps it takes your information and makes it out there available to others. 

The Power

Big data is powerful because not many individuals know that a simple app as TikTok can access any of your data. This right now is one of the most used apps and it is currently be considered to be banned. By being able to track an app they are able to get the information they need to track your own phone giving them your location. Most people would not want others to know their personal business let alone location. 

Limit of Harm

Personally I believe this will be a challenging thing to do. I think it is important for individuals to be informed and understand what people are able to access. By this many individuals may change their perspective on what they share. With several apps being free its hard to tell what you may be getting into. I also think personally i should be given the option if they are allowed to use and share my pictures. I think proceeding with caution is the best way to limit because personally I do not thing Big Data is going away. As a society we could work with each-other to spread the awareness. Also as a society come together to create an extra level of security we could purchase or turn on to protect ourselves. 

Business Models

These models have essentially been built to directly spy on individuals. By doing this it allows them to target the proper audience with what fits their needs and wants. Within the article The Internet’s Original Sin it talks about how companies make money through advertising. So when they can collect data to fit the best advertising they make more money. However, do we ever thing they will come up with a less creepy way?

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Social Media Experiment

After making my log of social media usage I was disappointed in myself. Not only because of how long I was using social media or screen time it was because there were opportunities I missed out on. Within this period I found myself being consistently distracted and half listening to what people said to me. So I decided to have my experiment be that I put my phone away the whole day of the Fourth. To me this experiment seemed important and I thought this was the perfect opportunity. With my family and my boyfriends family along with all my friends I was able to devote my whole self to them. I had more real thought out conversations. I also had overall more quality time spent with everyone. My dad was quick to acknowledge that he respected my decision. Also by being able to fully be in the situation throughout the day I felt happier. There was nothing in-between me and having a good day with the people I love. I hope others can try this and realize how important it is to have this quality time and enjoy what you have around you. 

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Social Media and Social Relationships

Upon watching Max Stossel’s presentation along with reading Emma Rathbone’s article I found it to be very eye opening. To me I think social media plays a huge role in my daily life. When Max used the marshmallow example with the little boy by then comparing it to when your phone lights up we instantly draw our attention to it. After learning this experiment I have since tried to wait the twenty seconds and it seems that we are so drawn and used to instantly replying that I've found it difficult. To me this seems to be a huge affect within our daily lives. With that being said having the internet always available distracts us from what is really around us. Since being in quarantine I believe it is the first time I found myself doing crafts and putting my phone down for a long period of time. Within Emma’s article she makes it very clear that our lives are very different because of social media. She expresses how much more there is to life if we weren’t distracted by our devices. Which brings me to my annual camping trip my family takes. It has always been a tradition that for the weekend we put our phones away and spend quality family time. When I was younger this seemed to be the worst weekend of my life but since I’m older I have found to respect and appreciate more. To me having time away from my phone seems peaceful and I would suggest everyone to try it. One thing I want it to try with my boyfriend to have a weekend phone free. Being from out generation it seems we both can be caught up with social media and I think we should try and avoid technology and enjoy the simpler things. 

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Introduction

Hello everyone! I am currently a senior at Central Michigan University. I am majoring in Entrepreneurship with a minor in Psychology. I am from beautiful up north Traverse City. I enjoy anything outdoors and being active. I am an Esthetician and soon to become lash extension certified.

For my future I have plans to incorporate my own space into a sanctuary where individuals can come and relax. With this being said I want to have services to enhance the beauty of individuals. With this blog I hope to eventually be able to showcase my work. Along with this I hope to have my clients be able to follow my latest posts along with interact and get my business more well known. I also hope to become stronger in the usage of Tumblr since Instagram is more my go to platform.

The company I believe uses social media extremely well to brand their business is Borbeleta Lashes. They are very interactive and show different styles and techniques individuals in the lash industry might enjoy. In fact they have made me want to become a lash artist myself and create work as good as them one day. Within the book it makes it clear that we need to reach out to bigger audiences. Which they did just that for me by finding them on my explore page and eventually following them. By having such a strong social media platform it allows your business to be seen and heard and that is a goal of mine to follow some of their techniques they use. 

https://www.instagram.com/borboletabeauty/