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BEAKER 2nd Anniversary with Piggale (2014)

Paris based brand Piggale made a mega hype among streetwear market in 2013. And in 2014, they launched their new collection ‘Pigalle Basketball’ inspired from Paris street basketball culture.

To celebrate its 2nd anniversary, BEAKER invited Stephen Ashpool (Creative Director of Piggale) and launched pop-up store in Flagship store. At the night of the opening ceremony, include special performance of Korean hiphop artist E-Sens and DJ Soulscape, varied and unique event/program inspired from hiphop and basketball was offered for the visitors.

For this project, I made a social media & PR strategy and whole event plan. By this event, BEAKER strengthened its unique position among Korea Street market. 

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JUUN.J X NEW ERA CAPS (2014)

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KUHOPLUS Pop-Up Store Project (2013)

To celebrate its 16th anniversary, KUHO, avant-garde women’s wear label, launched <KUHOPLUS> at 2012. KUHOPLUS’ pop-up collection was a limited edition for 12F/W season and inspired from youth culture of Seoul. Because we wanted to infuse the image of ‘limited edition’ to the brand, Pop-Up store project was the most important factor of the marketing. KUHOPLUS established 7 pop-up store in 2013 s/s season by starting with Launching ceremony at the garosugil pop-up store.

I did a role of event planning/social media&PR management/visual strategy of the brand.

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Juun.J X Samsung Mobile (2015)

In 2015, Samsung Mobile and Juun.J collaborated for Samsung Galaxy Tab’s debut at Paris Fashion Week.  Through this collaboration, Samsung mobile and Juun.J integrated innovative technology and high-end fashion. 

As a PM of Juun.J I planned blueprint of whole project and made coordination between two brands. Whole materials (Video, Photography) were shouted at Paris and released via Samsung Mobile and Juun.J’s Social Media.

For more information Please check the below link’s news.

https://www.samsungmobilepress.com/press/Samsungs-Premium-Galaxy-Note-Tablets-Make-Debut-at--Paris-Mens-Fashion-Week?2014-01-17

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BEAKER 1st Anniversary party X WoodWood <Wood In The BEAKER> (2013)

To celebrate it’s 1st anniversary, BEAKER had a collaboration project with Wood Wood, streetwear brand based in Copenhagen. The Project, named as <Wood In The BEAKER>, contained below program,

- Pop Up Store 

- Launching Party with Karl-Oskar Olsen (Wood Wood), Taeyang (Big Bang), CL & Sandra Park (2NE1) and several top celebrities.

- Live performance of Beenzino (Korean Rap Star)

- and some rest small events 

Through these whole project, I intended to connect the street culture of Seoul and Copenhagen. More than 700 peoples visited the party and 100 more blog posting has been published by organic bloggers. By <Wood In The BEAKER>, BEAKER Instagram gained more than 5000+ followers and it has been a good soil for the its growth.

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Juun.J Global Pop-Up Projects x Josh Luke (2014)

In 2014, Juun.J held a global-scale event with several retailers which include Opening Ceremony(NY), L’Eclaireur (Paris). I did Visual Communication Strategy & PR Planning for this project.

http://wwd.com/fashion-news/fashion-scoops/after-eight-7715911/

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