B-I __brand-iotics

Fashion & Luxury ad campaign analysis.

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Gucci’s latest campaign for Cruise 2017 show us the face of Tom Hiddleston photographed by Glen Luchford for the tailoring. This Gucci gentleman creates a sense of nostalgia, I can clearly picture my grandfather “Antonio” sitting on that beautiful green velvet couch. Alessandro’s vision of gentlemen introduce a thin line between feminine, refine, classic and full of courage man not in a “macho” sense but more in a “reset aura of pure refinement”. Not everybody has the courage to fill the shoes of such delicate gentleman.

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Louis Vuitton reveals it’s new campaign shoot in Mexico.  Lea Seydoux appears in Cuadra San Cristobal, one of the iconic buildings of the international renowned architect Luis Barragán. 

Nicolas Ghesquière continues to use architecture as a strong statement and inspiration in it’s creative process, reflected in the collections (for LV and previously in Balenciaga), new bags and campaigns.

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Brand: Dolce & Gabbana SS16  campaign

Creative Director of the brand: Domenico Dolce & Stefano Gabbana

Photographed by: Domenico Dolce

Ambassadors / Icons: #ITALIAISLOVE

The campaign let us feel and embrace details from the Italian culture, every single element portraits traits, and lifestyle of the culture. Naming the campaign as #ItaliaisLove a huge part of the brand’s DNA the message is clear and yes it seems that Italy welcomes everybody with big arms and fun.

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Brand: Louis Vuitton SS16 Series 4 campaign

Creative Director of the brand: Nicolas Ghesquiere

Photographed by: Bruce Weber

Ambassadors / Icons: Jaden Smith.

This series 4 message campaign relies on the heroines topic and having the participation of Jaden Smith only talks about the evolution of gender equality where we can see a straight man wearing womenswear, this is not only a voyage of digital, and emerging new markets but is a conquest of freedom in terms of equality, something that the fashion industry is embracing everyday more and more. Also introducing the campaign with a video.

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Brand: Louis Vuitton SS16 Series 4 campaign

Creative Director of the brand: Nicolas Ghesquiere

Photographed by: Juergen Teller

Ambassadors / Icons: Doona Bae.

The next curation is from Juergen Teller with the new LV’s muse Doona Bae, the Korean actress exemplifies the pursuit of a new market that is Asia, the dedication for this whole piece embrace the new collection with blue skies and pink smiles, introducing it also with a video.

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Brand: Louis Vuitton SS16 Series 4 campaign

Creative Director of the brand: Nicolas Ghesquiere 

Photographed by: Lighting by Tetsuya Nomura & VW of Square Enix

Ambassadors / Icons: Lightning: A Virtual Heroine by Square Enix

For Louis Vuitton Series 4 I’ve decided to dissect the whole campaign by the three curated series artwork of Juergen Teller, Bruce Weber and Tetsuya Nomura & VW of Square Enix. Starting with the image of Lighting from Final Fantasy was the first to come out for the fashion campaign a surprise that is was really clear for this new digital era, and that LV in my opinion made a huge step for a luxury brand in terms of aesthetics and proposition, I just can imagine how gamers will feel when their heroine wears a high fashion brand for battle! Genius!, some people might not understand but this is the right call not only for the digital era but for this whole new emerging market, very risky but very accurate. Launching the campaign with a video.

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Brand: Givenchy SS16 campaign

Creative Director of the brand: Riccardo Tisci

Photographed by: Mert Alas and Marcus Piggott.

Ambassadors / Icons: Issa Lish, Imaan Hammam, Lexi Boling, Greta Varlese, Leela Goldkuhl, Lineisy Montero, Kris Gottschalk, Isis Bataglia, Gemma Ward, Candice Swanepoel, Joan Smalls, Iselin Steiro, Miranda Kerr, Mariacarla Boscono, Natalia Vodianova, Lara Stone, Deion Smith, Diego Fragoso, Alessio Pozzi, Kevin Sampaio, Filip Hrivnak and Gabriel Vieira.

For this SS16 campaign Ricardo Tisci gather again his gang of models that in this case portraits a beautiful but yet contemporary definition of love and family with a detailed poem by Anohi that illustrates the whole inspiration for the mood and message for this Givenchy’s season. An accurate approach that is beautifully done just by reading the poem you fell in love again and again, with a city scenario, this makes much richer the whole collection. Who doesn’t want to belong to love?  Introducing the campaign also with a video where there is a diverse series of speeches about love in different languages but again same meaning.

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Brand: Versace S/S16 campaign  Creative director of the brand: Donatella Versace

Photographed by: Steven Klein 

Ambassadors / Icons: Gigi hadid, Natasha Poly, Raquel Zimmermann.

One of the first brands to present their SS16 campaign. Versace as we know their dna is all about sensuality with an impeccable Italian touch, this time they introduce a dessert kind of construction theme for the scenario with a well constructed styled man on the back, the brand bring to us again this universe of sensual hot summer!

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Brand: Prada  “Olfactories” fragrance campaign Creative director of the brand: Miuccia Prada Ambassadors / Icons: the connection of the maison with modern art.

Prada embrace ten distinct fragrances that according to the maison were made to trigger the subconscious mind, each perfume contains different tones of scents were the feminine faces the imaginary, each scent will make you experience a dream where you can embrace beauty, nature, heat, high seas and goddess rainbows. The product is shown with several artistic designs naming them with playful names as Cargo de Nuit, Purple Rain, Nue au Soleil, Tainted Love, Un Chant d’Amour, Day for Night, Marienbad, Heat Wave, Pink Flamingos and Double Dare. Every scent has it own personality and desire.

The main idea of the campaign is to show a different way of experience the fragrance world where you can emerge yourself on a sea of scents that are so surrealistic and powerful. Communicating through an artistic perspective the campaign was launch through social media and official website also including an introductory video of the world of “Olfactories”

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Brand: Yves Saint Laurent Creative director of the brand: Hedi Slimane Ambassadors / Icons: The garments that the Maison has launched during it’s history (Caftan, Trench, Saharienne, Caban and Tuxedo)

This small campaign was made for the launching of the high end fragrances of Yves Saint Laurent "Le Vestiaire des Parfums” a collection that follows the olfactive trend of glorification of single elements and scents. The perfumes are composed by ingredients such as tonka beans, pink pepper, neroli, withe musk etc..

The perfume camping it’s also following the trend of focusing the attention to the ingredients and the bottle design, a clean and pure image that wants to translate it’s elusiveness speaking to connoisseurs of fragrances that may me able to identify ingredients and feel attracted to them.

The perfumes are named after iconic garments created by Yves himself using the idea of “Women like men”. The fragrances are unisex with follows the latest premise of the brand “Women like men and men like women”.

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Brand: Maison Michel   Photographed by: Karl Lagerfeld Creative director of the brand: Priscilla Royer Ambassadors / Icons: The iconic fedora

The new campaign shows the actress Jemima Kirke in a really simple photoshoot where we can see the iconic products of the Maison products with it’s new creative director.