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@brandchampion
Longtime Brand Iron client, Lariat Partners, made national headlines this week in backing their partner company, LaMi Holdings, in the acquisition of ATA retail services. The new merger adds ATAās retail, distribution and workforce resources to the LaMi merchandising efforts. Brand Iron played a major role in focusing the spotlight on this new private equity ā¦
Congrats to our client, Lariat Partners!
Brand Champions know that the key to success is sales and being able to close sales engagements. Here are a few tips to help you master the art of closing: Meet with the prospect face to face! It always helps when you can answer questions and alleviate any fears that your potential customers may have. Digital ā¦
Do you know the secret?Ā
True marketing strategy starts with the numbers. This fact catches many companies off guard. Branding and marketing just means plastering a new logo on everything, right? Wrong. It all starts with your sales pipeline and your revenue goal. Graphically represented, this usually takes the form of a funnel. It works by measuring how many prospects ā¦
Facebook has some new rules for native ads, finally conceding to the old adage that advertisers hold dear: content is king. Until recently, Facebook prohibited publishers from posting paid articles designed to mirror the look of editorial content. This type of purchased content can make it more difficult for consumers to tell advertising and non-paid ā¦
What are your thoughts on the new advertising rules for Facebook?Ā
Lawyers sometimes get a bad rap. One partner at Baker Hostetler is doing all that he can to change that by becoming the law firmās Brand Champion. As a partner at Baker Hostetler, Lyle has demonstrated leadership and initiative through his extensive professional and community involvement. Of the many things he has learned throughout the ā¦
A great example on how to give back and lead.Ā
Last week, I had the opportunity to speak at the University of Denverās Daniels College of Business on Brand Ironās marketing process and the ins and outs of strategic branding. When Graduate Professor Lora Louise Broady reached out to me about speaking in one of her brand management classes, I couldnāt have been more excited. ā¦
Business Development is the crucial link that transforms Brand Ironās prospective clients into lasting relationships. With Matt Burk at the helm and his trusty dog Norman at his side (or running rampant through the office), the department of Business Development runs efficiently, filling up the sales pipeline and closing deals to help companies get ā¦
Meet Matt, the man that drives businessdevelopment here at Brand Iron. Thanks for all you do!
Beaudin Ganze is a group of consulting engineers that takes a tremendous amount of pride in their technical abilities and their company history. With a powerful foundation of skill and precedence, the company has built 25 years of success. When it came time to move forward with a fresh, new look, Beaudin Ganze turned to ā¦
I frequent The Joint, a chiropractic services office located in Lakewood, Colorado, where Dr. Sean Burkhardt is the primary chiropractor. Iāve tried several chiropractors over the years and finding a good one isnāt easy to do. When I came across Dr. Sean, I was pleasantly surprised. He isnāt just a good chiropractor, he is also ā¦
Brand Iron has big news!
In case you missed it this week, Garbanzo announced that they have chosen Brand Iron as their branding and marketing agency. We are thrilled to be working with them! The release was sent on March 10 and is generating a buzz! The news has been featured in:
You can read the release in its entirety, below.
Denver-based Garbanzo Mediterranean Grill, a Mediterranean fast-casual restaurant concept, announced today that it has appointed Brand Iron as its branding and marketing agency.
āIt is great to see the excitement and energy that Brand Iron has for Garbanzo,ā says Bob Bafundo, the president of Garbanzo. āBrand Iron has an impressive reputation, and we are thrilled to work with them. Garbanzo has a bright future and we are glad to have the Brand Iron team to help grow our company.ā
Garbanzo will be entering into a rebranding phase with Brand Iron. The rebranding will include expanding the new restaurant design prototype to other Garbanzo locations, new marketing initiatives and redesigning the Garbanzo logo.
āWe are very excited to be working with Garbanzo Mediterranean Grill,ā says Rob Terranova, chief operations officer of Brand Iron. āGarbanzo has a great history of providing fresh, healthy food to its guests and we look forward to being a part of its successful future.ā
Brand Iron, a brand consulting and marketing firm in Denver, will manage all marketing initiatives, advertising, public relations efforts and social media for Garbanzo.
āWe are thrilled about this partnership opportunity with Garbanzo Mediterranean Grill,ā says Michael Doyle, CEO of Brand Iron. āIt aligns perfectly with our results oriented model.ā
Branding Through Original Content
Ā With many brands today, their content can be one of their best strengths or it can be one of their worst weaknesses, depending how well it is or isn't created and communicated. Why? Because your content is what defines WHO YOU ARE and what separates your brand from the rest of the pack. Creating original, unique and relevant content on a consistent basis will position your brand as the preferred product, service or expert within your space. So what can you do to tap into the power of content to ramp up your brand and your online results? How can you utilize such to position you and your brand as the best to buy and work with?
One of the greatest positioning, branding and marketing mediums today is the power to create original content. Ā It allows you to position yourself and your brand as the preferred product, service or expert. I get asked about creating content all the time; is it really worth it to create original content? Quite simply, yes!
Original content is beneficial because:
It positions you, your company, brand, products and services as the best in your space
It differentiates and separates you from your competition
It improves your findability and organic search results, moving you ahead of your competition
It defines your brand and what customers can expect when they choose to do business with you
It communicates your company's culture and values to potential employees, which will allow you to use it as a recruiting tool
Search engines reward company websites when you are consistently updating, changing and adding articles, blogs, photos, videos and other forms of original content as well as actively engaging through your social media channels. This is a great and useful way to continually improve your search engine optimization (SEO) and overall findability. In a world where it seems like everything has a price tag, this is one aspect that you can take advantage of to direct people to find and do business with you, but it will take time and patience (Yes time equals money, but thatās for another discussion).
Generating content, not just junk or filler, but actual creative, quality and thought provoking content helps potential customers learn about you, your company, your thoughts, your values, your products, services and overall brand. It helps to build a rapport with your audience and provides them a deeper insight to what you and your brand are all about. Your original content can and will benefit you if you make the time for it. Ā So get out there and start creating!
A Time To Lead: The Presidentās Brand Revival In recent weeks, the most talked about events in the news have been the rapidly growing threat of ISIS, with the beheadings of two American journalists, in the Middle East and the controversial death of Michael Brown in Ferguson, Missouri. Ā
The NFL: A Champion Brand Tainted by Brand Chumps
The NFL is one of the most recognized and popular brands in the nation. Even though the season from the opening game to the Super Bowl expands roughly five months, fans live and breathe this juggernaut of a sport 365 days a year. Even with the negatively clouded news of Aaron Hernandez the last two years, the NFL continues to draw in hundreds of millions of fans year after year. But has the NFLā¦
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