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Data Can’t Dream

Check out this condensed interview of John Hoke, the chief design officer of Nike here. 

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#LifeChangingPlaces

Seen and noted. 

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Sweden on Airbnb

Seen and applauded. 

I have always loved Swedish tourism ads. 

Recently I wrote about the Swedish culture of Allemansrätt, which roughly translates to “the right of public access,”. Link here. 

Putting 1 + 1 together, in a stroke of marketing genius Airbnb and Swedish tourism came up with this. 

So. Bloody. Good

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Phyical Based on Digital

Seen and noted. 

Brands mining data about users' digital behavior to create physical products. Based on data gleaned from their apps, Airbnb just launched a print magazine and transit app Citymapper is launching its own bus service.

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Is it ok for guys..

Seen and noted... 

I hope they are closing the loop with an equally intelligent Search campaign in conjunction with this.  

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Safari on Chips

In the latest installment of its “Color Chips” campaign, Sherwin-Williams creates a captivating African jungle teeming with bright, bountiful, beastly life.

It took nearly 30,000 paint chips, along with 24 production artists working a total of 5,600 hours, to bring this majestic menagerie to life for 30 seconds:

“We know people aren’t inspired by paint itself. What people really care about is the transformation a coat of paint can provide,” says Jonathan Cude, chief creative officer at McKinney, which developed the spot with Buck Studios. “Our worlds of color chips are about inspiring you with the possibilities for your home.”

Crafting a jungle scene lets the client’s full range really roar.

See for yourself..

(Source)

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Pass the Heinz

Great to see this come to life. 

(Source Adweek)

Fifty years ago, in the fictional world of Mad Men, Don Draper pitched a daring ad campaign to Heinz execs, for the brand’s ketchup, that proposed not showing the product at all. Instead, the ads would show close-ups of foods that go great with ketchup—french fries, a cheeseburger, a slice of steak—but without any ketchup in sight.

Don’s proposed tagline: “Pass the Heinz.”

But now, in 2017, the time for “Pass the Heinz” has come.

In a meta union of advertising’s real and fictional worlds, Heinz just greenlighted the ads—and will run them almost exactly as Draper intended, beginning today, in print and out-of-home executions in New York City.

Partly a PR stunt, partly just solid on-brand communications, the campaign is sure to delight fans of the AMC show, which in July will celebrate the 10th anniversary of its premiere. And in a nice touch, the ads are officially being credited to Heinz’s current agency, David Miami, and to Don’s fictional 1960s firm, Sterling Cooper Draper Pryce. (Draper and Mad Men creator Matthew Weiner, who approved the idea, are both listed in the credits.)

Below are the three ads that are running.

(Source: Adweek)

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The Difference

That’s the difference between a brand that looks at a category as a sales opportunity versus a brand that is born from the culture it plans to engage with.

GOPRO’s success is not just because they were one of the first to exploit the “live action camera” market, but because they were part of the culture that created this market.

HT Rob (also read this great read on a related topic)  

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When a picture actually equals a 1000 words

Now that’s a tweet pic with a powerful message. 

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Cleaning up the media supply chain

P&G CMO Marc Pritchard gave a talk on the state of digital advertising at the IAB’s Annual Leadership Meeting a few weeks ago. 

Professor and pundit Mark Ritson called it the most important speech about marketing in the last 20 years.

See it here

HT This marktetoon by Tom Fishburne

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Wake up to pre activism

Now that’s what is called having a handle on the nerve of a nation. 

Agency: Mullen Lintas

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Snickers Game

Seen and noted. 

From Snickers Arabia. 

and

Smart and simple.

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Why do cartoons wear gloves

Ever wondered? 

Here you go. 

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$5m for 30s

The average cost of a 30-second ad for the Super Bowl crept up to $5 million this year, according to ad buyers, from an estimated $4.8 million last year. Brands, eager to get their money’s worth, may spend anywhere from 25 percent of that cost to the same amount on marketing tied to the ads themselves

Source: nytimes

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Sprint does Avis

Sprint’s Super Bowl spot. 

Does it say that we are the 2nd best network but 50% cheaper? 

Is it doing an Avis (we try harder because we are the 2nd best)?

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Jim Beam’s Apple Watch

Now that’s one Apple Watch 

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Desolation

Taking test drives to a whole new level. 

Loved this from Audi and AirBnB