I agree with everyone here, and I also think another major reason it isn’t working is because it’s so focused on consumer culture. So much of it seems to revolve around spending a lot of money on clothing and beauty products, shopping, and posting selfies. But companies obviously will never truly care about anyone’s body image, which is how we end up where we are now, with people contouring away their natural features and buying waste trainers and believing it’s “feminist” and “body positive”. I think it’s really interesting that our current instagram makeup culture arose around the same time as the body positive stuff started, and have become somewhat intertwined. If you think about it, spending lots of money to purchase products from a corporation run by a man, spending lots of your time applying those products, and ultimately putting in a lot of effort to alter your appearance to something that society sees as more attractive is the opposite of whatever “body positive” should be. Yet we’re told it is body positive because it’s a creative way to express yourself and it’s fun. But what’s creative about following the same trends everyone else is following in a generic style designed by a corporation? Whatever authenticity, flawed or otherwise, this movement might have once had has been totally taken over as a corporate marketing scheme.
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