The New Yorker's Cover, and Qualcomm Ads, Come to Life This Week via Augmented Reality.
"In a drawing, the barrier between the real world and the made-up world is the surface, so at the very beginning I thought of an elevator with its doors closing. But then I realized that the subway is even better, because it really does take you to a different world. The closing doors are a flat surface that separates two worlds, and so are the covers of a magazine—separating before you read it and after you read it, what you know and don't know, how your views change. So between the front and the back cover, and the experience created by the app, I like that we could show essentially two different angles on the same world. Like stepping through a mirror."  -- http://www.adweek.com/news/press/new-yorkers-cover-and-qualcomm-ads-come-life-week-augmented-reality-171344
Christoph Neimann creates a brilliant augmented reality piece for the New Yorker.
