Ugh! How do you pronounce UGG™?
You may think pronouncing UGG is as easy as saying “AHH” when you slip your foot into the cushy sheepskin lined interior of an UGG boot. It is! But, in happy citizen sociolinguistic fashion, there is more than one way to do it. I discovered this recently when a student pointed out (literally spelled out) that she was wearing some cozy “U-G-G” boots, treating UGG as an initialism, like UCLA or…
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