Several years ago, when Barrie D’Rozario DiLorenzo (BD’D), formerly Barrie D’Rozario Murphy, was named the nation’s “Best Small Agency” by an advertising trade group, it celebrated in somewhat cheeky fashion. The agency bought a full page ad in the New York Times tweaking its larger competitors: “Honestly, we’d rather be a medium or large agency. For a start, they get to charge three times what we do for the same work...”
Yahoo-ooo-ooo. Remember the search engine giant's memorable ad signoffs during the early 2000s? Perhaps you recall another commercial jingle or a distinctive audio effect irrevocably associated with a brand. Of all the human senses, sound has a unique ability to embed itself in your noggin for days on end. 99% Invisible tackles this subject in a recent podcast, covering everything from the MGM lion's roar to Chile's very clever "aural marketing." Have a listen.
People want to be included in the conversation -- that's why hashtags are used to begin with. Coming up with a primary hashtag and promoting it early and often is the key.
Make sure the hashtag is related to your event and will be easy to remember as well as spell.
Keep it concise so that it stays within character limitations and everyone's memory.
Check it out - make sure smashing the words together doesn't translate the words into anything awkward. Also make sure no one else has already used it in an un-beneficial way. Check before you finalize your hashtag whether or not the hashtag you’ve chosen is being used elsewhere in an entirely different context.
Your hashtag won’t mean anything if nobody uses it! Promote the hashtag by having it everywhere- your event website, marketing materials, advertisements, dedicated emails, the event’s mobile app, social networks, newsletters and every other channel used to reach attendees.
Track how it did. Googling or using items such as tagboard give you a sense of all of your work using it and also how your followers have used your supplied hashtag.
Make a resolution to be more active on social media this year.
It's been only a few days since we transitioned to a new year. Before the months start passing too quickly, we encourage you to make participating in your brand's social media among your top resolutions for 2015. Don't forget: social media is most beneficial to your brand when you participate. It extends your customer service. It humanizes your brand. And on social media, your voice carries.
Let's say you were thinking about adding art to the walls of your house, would you visit galleries and artist studios and choose the artworks yourself, or would hire someone to choose your art for you? While the reality may be personal taste PLUS professional advice, we tend to prefer artwork that is reflective of clients' input. Given that example, we strongly encourage our clients to participate in their social media in the same way.
What Google cleverness / not-so-cleverness can we look forward to in 2015?
In the past year, you've heard more than enough of Google Glass. You've heard so much hype on their self-driving car, you'd figure we'd all be cruising the skies in our own personal Chitty Bang Bang by now. Well, Google never sleeps and, as always, the busy hamsters that run the place have come up with a plethora of Google goodies for us in the coming year.
Google Tracker 2015: Everything we know Google is working on for the new year
via Ars Technica
Companies spend millions of dollars coming up with unique and compelling logos that define their brands and make them stand out from their competitors. We see hundreds of them everyday, but do we really get what those logos mean? This graphic is a compilation of 40 famous logos and the hidden meaning behind them.
Want your site to be a Page One forevermore? Focus on generating content that is relevant and compelling to those seeking the type of information you provide.Â