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Olympic Marketing - Striking Gold in Tokyo Olympics 2 - Ulzzang Korea

Marketing of the Olympic Games

Nowadays, Olympic Games have become one of the most large-scale and profitable global media events. Today, sport, especially events associated with the Olympics, has not only become great entertainment, occupation and lifestyle, but solid business as well. In the world of sports, marketing, promotion and advertisement are fundamental tools for generating great profits. The current article will explore the issue of marketing-mediated sport events on the example of Olympic games and will touch upon the issues of promotion of properly the Games, advertising athletes and participants, sources of profit for conducting the Games, technologies used in Olympic marketing, new trends in marketing of Olympics and emerging threats to sports marketing. The issue will be discussed both in theoretical and practical network and is aimed at tracing the compliance of theoretical findings on advertisement, promotion and sponsorship strategies, with the practical implementation thereof on the example of one of the most profitable events in the sense of advertising, the Olympic Games. Thus, the work will focus on the issue of current developments of Olympic marketing and steps to be done in both theoretical and practical way to ensure further effectiveness and attractiveness of Olympic marketing programs.

Distinctive features of Olympics Marketing

The Olympic games is the global arena for the best athletes in the world and a venue for unity and cooperation of people around the globe. Together with that, since the beginning of the last century, the games have acquired powerful advertising function. In 20s and 30s, this function was primary political and aimed at ideological propaganda of certain regime, most often dictatorship, like communism or nazism, while by late twentieth century it acquired purely economic dimension, becoming one of the most suitable places for advertising, marketing and generating considerable sums of money.

Promotion of Sportsmen

In summer 2001, the Olympic Committee of the United States announced a new promotional campaign aimed at developing interrelation of United States Olympic Team and public. This was to be attained with three commercials picturing in humorous way three sportsmen trying to get into the Olympic Team. Each commercial ended with a slogan “The U.S. Olympic team. They’re not just out there every four years, they’re out there every day.”( Dedyukhina, 2004). Chairman of NBC Sports and Olympics Dick Ebersol said that his company conducts the policy of raising awareness of U.S. Olympic team with the aim of making athletes more familiar to viewers, particularly the young ones for them to follow the sportsmen of the team throughout Olympics.

Athletic Endorsement in Olympics

During the Olympic Games, virtually all the athletes carry a huge number of advertisements on their clothes. Numerous outfit companies such as Nike, Adidas or Oakley provide sportsmen with new equipment and clothes designed to facilitate movement and improve performance and at the same time advertise their new products to millions of viewers. Athletes can have various kinds of deals, while some are paid for appearance in a definite outfit, others just get them at no cost. Generally, skis, snowboards, skates and other equipment needed for Olympic games is considerably expensive, and the only opportunity for many athletes is to get sponsored by a sports-outfit company to cover the cost of their equipment. The companies greatly benefit from such deals since by this way their equipment is advertised by the world’s most famous sportsmen. Often the companies modify the models of their outfit used by sportsmen to decrease their price and adapt them to the condition of consumers.

Olympic Licensing and Merchandise

Olympic licensing programs are targeted to market officially licensed products and merchandise from the Organizing Committee, National Committees and IOC. Olympic souvenirs and other merchandise bring a huge amount of money to the organizers. Consumers at the venue of the Games are certain to purchase some little things which would remind them of Olympics, such as official golden or silver coins of Olympic Games, wallets with Olympic symbols and a number of other souvenirs with Olympic logos.

New Trends in Olympics Marketing

Today, a growing number of big companies which traditionally spent substantial amounts to associate their brands with the image and idea of Olympic Games ask the question if the Games are worth it. The most recent example is provided by Xerox Company which decided to cease its 40-year Olympic games sponsoring history. Olympics 2004 in Athens, which took 42 million euros of the Company’s investments are the last games funded by Xerox (Dedyukhina, 2004). Instead, the company plans to direct its resources into other initiatives aimed at drawing customers’ attention and loyalty.

Olympic Marketing – Striking Gold in Tokyo Olympics 2

Olympic Marketing, one of the riskiest but most effective ways to market. 3. Gold medal…

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Olympic Marketing - Striking Gold in Tokyo Olympics 1 - Ulzzang Korea

History Of Olympic Marketing

Businesses and the Olympic brand have a long history that is almost a century old. The 1920 Olympic games in Antwerp were the first to host corporate advertisements. In 1928, Coca-Cola started its long-running partnership with the Games. And by 1964, the last time Tokyo hosted the Olympics, more than 200 brands had partnered with the Games for marketing and advertising.

The dividends were huge. By the 1984 Games in Los Angeles, the Olympics had established itself as one of the biggest marketing opportunities, and big brands started bidding for the coveted title of “official partners.” For the brands, it was a huge boost in reach and the opportunity to become household names. A classic example is McDonald’s campaign to give free food every time the U.S. won a medal. The move provided McDonald’s with the opportunity to make a point over its competitor Burger King.

The Tricky Situation In Tokyo Olympics 2020

Olympics — an image that conjures up this global event are the opening and closing ceremonies…the flaming torch….the mega advertisements and of course, the medal tallies. But one other sight common to these international sports is the throngs of people sitting in the bleachers — crowds simmering with excitement with each win or loss. One of the biggest landmarks of the Tokyo Olympics 2020 is the fact there are no in-person audiences witnessing records being broken and tearing up for the losses. The Covid-19 virus has forced sportsmen to perform for a digital audience today! Although advertisers lost out on an in-person audience, marketers were able to cater to the digital consumer through other marketing strategies.

Public discontent towards the Tokyo games is a big threat to the Olympic brand. A survey showed that 83% of the Japanese public are opposed to the Summer Olympics being held at this juncture. The sentiment is also mirrored in various parts of the world. For a seasoned marketer, this is a huge red flag.

Marketing The Tokyo Olympics

Tokyo didn’t welcome the world indoors and kept the stadiums empty, but the spirit of the Olympics is still kept alive. The IOC’s first move to build a connection with its audience was to continue referring to the Tokyo Games as the 2020 Olympics. It would help retain the centuries-long tradition of four-yearly Olympic games and keep the buzz going till the opening ceremony in 2021.

The next strategy the IOC employed was to go direct to the consumer. They did this using various multi-channel strategies and content. A landing page was created that provided visitors a chance to dive into Olympic history, profiles of athletes, press releases, and the spirit behind the Olympic games.

A video titled Giant Workout with Olympic Athletes from all over the World! | #OlympicDay 2020, was also released which brought the viewers together to stay active and exercise. The video came at a time when the need for good health was more important than ever and built a very positive image for the Olympic brand. As a result, the hashtag #StayActive and #OlympicDay2020 has been trending since their first usage in the video.

The Payoff Is Positive

Tokyo 2020 may not have been the advertising gala that other Olympics were, but there are big wins for the Olympic brand. The audience with whom the IOC has been able to reach has developed a strong engagement and affinity to the Olympics. Earlier, the Games used to pop up once in four years, and the buzz would start only closer to the event. The engagement is likely to continue with the brand in its various channels.

The shift from product display to creating an emotional connection has also resulted in brands focussing on sending a meaningful message. Procter & Gamble’s ‘Lead with Love’, Coca-Cola India’s ‘Thumbs Up Tokyo 2020’, and Nike’s ‘Best Day Ever’ are great examples of brands focussing on the need to bond together and celebrate the hard work of the athletes.

Olympic Marketing – Striking Gold in Tokyo Olympics 1

The Olympic Season is Marketing Season. Marketing in the Olympics is a seasonal tradition for…

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Basic Reminders for your E-commerce Customer Service - Ulzzang Korea

The value of customer service

Hello,

I'm Emon. I'm using my own experience with The Basic Reminders For your E-commerce customer service.

Whether you realize it or not, customer service plays a major role in most of the purchases you make. Think about when you're looking to buy a particular item that multiple brands sell for roughly the same price. What sets the one you select apart from the ones you pass up? While brand equity and familiarity often play a role, it often comes down to how quickly you'll get the product, what support it comes with, and how comfortable you are with the brand.

E-commerce customer service

When you're selling products online, you have distinct advantages and disadvantages. While the pros typically outweigh the cons by far, your inability to interact with customers face-to-face is usually viewed as a negative.

However, e-commerce sites can still offer good customer service; it just takes a little extra work. Here are a few tips to help you improve the way you interact with customers through your online storefront.

1. Ask for feedback.

You need to develop the habit of asking for feedback. While it might not always be positive, it is always helpful. If you truly want to offer the best customer service, knowing what your customers think about your brand, business, products, and service are of the utmost importance.

2. Offer options.

The fact that a customer is shopping for your products online is proof in itself that they enjoy having various options. When it comes to customer service, make sure you give them the same opportunity to choose. Instead of giving the person a boring contact form, offer choices such as live chat, Skype support and toll-free numbers to call.

3. Be clear.

According to MagicDust, a full-service internet marketing and web design firm, "Unhappy customers are unfortunately inevitable in any kind of business. To avoid any conflict, include as much information on orders as possible." This means providing detailed information on such matters as shipping and return policies, warranties, guarantees, and other information that could affect the customer's experience.

4. Invest in quality site search.

Much of your customer service relates to how you design your e-commerce site. To keep customers happy and convert shoppers, invest heavily in high-quality site search functionality. This will help to keep customers satisfied, and you will avoid unnecessary interactions that waste your time.

5. Provide valuable follow-up.

We've all received those annoying emails from companies after we've purchased one thing from their site. Don't be that company! Instead of sending lazy promotions for months after purchase, shoot out valuable deals and offers immediately after they buy. People are more likely to convert when you are still fresh in their mind. Additionally, good deals and free offers show you care about keeping them as a customer.

6. Offer free shipping.

One of the best e-commerce customer service tactics is to offer free shipping. It costs you a couple of extra dollars, but it goes a long way in impressing customers and persuading them to make that first purchase and maybe others down the road.

7. Improve customer interactions.

Although your team has the skill set necessary to interact with customers, they also need to relate to the customer. For instance, try to identify common ground with the customer, such as shared interests. This step helps your team members to understand conflict and humanizes the rep-staff relationship for the customer.

Basic Reminders for your E-commerce Customer Service

What E-commerce owners should do to ready for their customer service 5 Ways To Turn…

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3 Tips for Receiving Advice on Cold Calling - Ulzzang Korea

What is Cold Calling?

Hello,

I'm Emon. I'm using my own experience the tips for Receiving Advice on Cold Calling.

Cold calling techniques are used to make contact with potential customers by phone. The art of cold calling is still an effective way to grow your customer base and reach new people that may not have been introduced to your company before.

9 Ways to Prepare for Your Cold Call

1. Research, Research, Research

Researching your prospect should be a pre-call ritual.

By tracking down key information about them, you can deliver calls with value and keep their attention. Without research, you appear selfish by showing zero investment in the person on the other end of the phone. Your prospects will appreciate the extra effort made with personalization and will open up to better conversation.

Pre-call research also helps you enter the conversation with a better vision and have a tailored message from the get-go.

Check their LinkedIn, company site, your CRM (for possible past engagement), socials, etc.

2. Write an Outline of What You Want to Say

Write up a quick (30 seconds or less) cold call script that you can reference on the phone. The idea isn’t to read from this verbatim but to use it as a guide to help you communicate your message clearly and confidently.

Remember: The goal of a cold call isn’t to pitch to someone on the spot. You’re just trying to get them to commit to a meeting at a later date.

3. Or Steal Cold Calling Scripts From Us

They say that Steve Jobs kept this Pablo Picasso quote close to his heart when he was leading the team that developed the Macintosh computer:

“Good artists copy. Great artists steal.”

We like to think that great salespeople do the same. Save time by stealing these sales call scripts.

It’s also important to organize your script:

1. Introduction (your name + company)

2. Connecting statement / Reason for calling

3. Qualifying

4. Ask

4. Take 1-2 Hours to Go Through Your Call List

The only thing in front of you should be your call list and script.

Anything else can be a distraction that prevents you from being fully present with the person on the other line.

5. Calculate How Many Calls You Need to Make to Hit Your Goals

Do you know how many cold calls you need to hit your monthly quota?

Use this worksheet to work backward from your goals and pinpoint roughly how many cold calls you need to make each day and in total for the month.

To adapt the spreadsheet for your own use, click here and then File > Make a Copy.

6. Prepare a Strong Opening Sentence

You have ten seconds to prove that you’re worth talking to, so differentiate yourself from other callers. After introducing yourself, turn the focus to your prospect by weaving in your research and personalizing the call.

For example, you could open with a compliment on a recent professional accomplishment you came across through research.

Here are some strong opening sentences about your prospect, not you.

“I saw your post about _____”

“I noticed you manage _____”

“Congratulations on _____”

“Great insights on _____”

“I’m inspired by the work you’ve done on _____”

7. Let Rejection Motivate You

Rejection brings emotional pain.

We can relive and experience social pain more vividly than physical pain, so it’s easy to get discouraged by a bad call.

The best sales reps keep a positive attitude, pick up the phone, and continue learning from their mistakes.

8. Practice Makes Perfect

Never go into a cold call completely, well, cold.

Simply rehearsing what you’re going to say builds confidence which leads to better performance. The more confident you become, the easier cold calling will be.

9. Overcome Call Reluctance

Studies show that 80% of new salespeople fail due to call reluctance. It’s completely normal to feel jittery before a cold call, but with the right measures, you’ll be able to conquer that.

Next time you’re feeling nervous:

Take Positives Where You Can: Regardless of the outcome, look at every call as a learning experience. Learn from the negatives and embrace what goes right.

Use Essential Oils: Pick a scent that relays fond memories. Essential oils can trick your mind into moving to a place of positive power.

Look at a Photo of a Loved One:  Seeing someone you love makes you feel happier, relieves pain, and makes you less susceptible to anxiety.

3 Tips for Receiving Advice on Cold Calling

How do people receive a piece of advice on cold calling? “You seem to have…

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The Invention of Computers - Secrets of the 1970s - Ulzzang Korea

The Invention of Computers Secrets of the 1970s:

Hello,

I'm Emon. I'm using my own knowledge and research The invention of computers secrets of the 1970s

The 1970s were a heady time in the computer industry. The decade saw many notable inventions and developments, especially in the areas of the personal computer, networking, and object-oriented programming. Innovators produced groundbreaking hardware and software. Several large organizations entered the industry or expanded during the decade, including Texas Instruments, Xerox and International Business Machines, or IBM. Some companies, such as RCA, dipped their toes in industry waters, but quickly withdrew from the computer scene.

Major computer events in 1970:

IBM introduced the System/370 that included the use of Virtual Memory and utilized memory chips instead of magnetic core technology.

Intel introduces the first ALU (arithmetic logic unit), the Intel 74181.

Other computer events in 1970

The Unix time, aka epoch time, was set to start on January 1, 1970.

China's first satellite, the "Dong Fang Hong I," was launched into space on April 24, 1970.

The Luna 16 probe returned on September 24, 1970, and became the first unmanned Moon mission to return lunar samples.

The first commercially available RAM chip was the Intel 1103, which was released in October 1970.

Douglas Engelbart's patent (3,541,541) was granted for the first computer mouse on November 17, 1970.

E. F. Codd at IBM formally introduced relational algebra.

The International Standard for Organization made the ten-digit ISBN official.

Steve Crocker and the UCLA team released NCP.

The Sealed Lead Acid battery began its commercial use.

The Bloom filter data structure was first proposed by scientist Burton Howard Bloom at MIT in 1970.

Jack Kilby was awarded the National Medal of Science.

New computer products and services introduced in 1970:

Intel released its first commercially available DRAM, the Intel 1103 in October 1970. Capable of storing 1024 bytes or 1 KB of memory.

Intel announced 1103, a new DRAM memory chip containing more than 1,000 bits of information. This chip was classified as random-access memory (RAM).

The Forth programming language was created by Charles H. Moore.

U.S. Department of Defense developed ADA, a computer programming language capable of designing missile guidance systems.

Philips introduced the VCR in 1970.

John Conway released Game of Life.

Computer companies founded in 1970

Henry Edward Roberts established Micro Instrumentation and Telemetry Systems (MITS) in 1970.

Waytek was founded in 1970.

Western Digital was founded in 1970.

The Xerox Palo Alto Research Center (PARC) was established in 1970 to perform basic computing and electronic research.

The International typeface Corp. (ITC) was founded in 1970.

The Invention of Computers – Secrets of the 1970s

The Invention of the Technology that Changed the Whole World. What was the world’s first…

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Samsung's Company Founder - Lee Byung-cheol's 3 risk management methods - Ulzzang Korea

Samsung's Company Founder - Lee Byung-Cheol's

Hello,

I'm Emon.

Samsung, a South Korean company that is one of the world’s largest producers of electronic devices. Samsung specializes in the production of a wide variety of consumer and industry electronics, including appliances, digital media devices, semiconductors, memory chips, and integrated systems. It has become one of the most recognizable names in technology and produces about a fifth of South Korea’s total exports.

Early years

Samsung was founded as a grocery trading store on March 1, 1938, by Lee Byung-Chull. He started his business in Taegu, Korea, trading noodles and other goods produced in and around the city and exporting them to China and its provinces. (The company name, Samsung, came from the Korean for “three stars.”) After the Korean War, Lee expanded his business into textiles and opened the largest woolen mill in Korea. He focused heavily on industrialization with the goal of helping his country redevelop itself after the war. During that period his business benefited from the new protectionist policies adopted by the Korean government, whose aim was to help large domestic conglomerates (chaebol) by shielding them from the competition and providing them easy financing. In the late 1950s, the company acquired three of Korea’s largest commercial banks as well as an insurance company and firms that made cement and fertilizer. Samsung in the 1960s acquired more insurance companies as well as an oil refinery, a nylon company, and a department store.

Electronics

Samsung first entered the electronics industry in 1969 with several electronics-focused divisions. Their first products were black-and-white televisions. During the 1970s the company began to export home electronics products overseas. At that time Samsung was already a major manufacturer in Korea, and it had acquired a 50 percent stake in Korea Semiconductor.

Samsung as a global company

Lee Byung-Chull died in 1987 and was succeeded by his son Lee Kun-Hee. Samsung was split into five companies; electronics remained under Lee Kun-Hee’s leadership, and the other four companies were run by other sons and daughters of Lee Byung-Chull. Lee Kun-Hee felt that Samsung had become complacent because of its dominant position in the South Korean economy and was unprepared for global competition. He famously said to Samsung executives, “Change everything but your wife and kids.” Under what Lee termed a “new management” concept, Samsung insisted that subordinates point out errors to their bosses. It also stressed quality of products over quantity, promoted women to the ranks of senior executives, and discouraged bureaucratic practices.

Samsung’s Company Founder – Lee Byung-cheol’s 3 risk management methods

Lee Byung-Cheol, the Father of Business. One day in September 1954, Lee Byung-Cheol, the founder…

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The First Banknote - How was it born? - Ulzzang Korea

1661 - First banknotes in Europe

Hello,

I'm Emon. Today we will know about, The First Banknote, How was it born?

Johan Palmstruch founder of Stockholm's bank and first bank was to issue the bank. In 1660 the central government began to issue new coins with low weights than those of the older ones. Most depositors wanted their old heavier coins returned as they had much higher metal values. To counter his actions, he issued credit notes and a certificate of deposit. The certificates were issued as loans by the banking body. They can buy anything and thus the first banknote in Europe were invented. The notes quickly became popular due to being more convenient than the heavier copper notes.

The First Paper Money

Paper bills were first used by the Chinese, who started carrying folding money during the Tang Dynasty (A.D. 618-907) — mostly in the form of privately issued bills of credit or exchange notes — and used it for more than 500 years before the practice began to catch on in Europe in the 17th century. While it took another century or two for paper money to spread to the rest of the world, China was already going through a fairly advanced financial crisis: the production of paper notes had grown until their value plummeted, prompting inflation to soar. As a result, China eliminated paper money entirely in 1455 and wouldn't adopt it again for several hundred years. Another not-so-well-known fact: the word cash was originally used to describe the type of round bronze coins with square holes commonly used in the Tang Dynasty, called kai-yuans.

History of Banknotes

The first Australian banknotes were only produced a century ago but currency existed in Australia well before then. For instance, Aboriginal trade was based on exchange and bartering, and when New South Wales was first established, colonists initially used other makeshift currencies such as rum.

The discovery of gold in 1851 led to the minting of Australia's own gold coins and spurred the development of banking. Commercial banks issued their own notes backed by gold, though people were often wary of them particularly after many banks failed in 1893. The Queensland Treasury also issued their own legal tender banknotes and prohibited private banks in the state from issuing their own notes.

Years of Change

In 1920, the responsibility for the banknote issue was transferred from the Commonwealth Treasury to a Board of Directors, with four members appointed by the Commonwealth Government. The Governor of the Commonwealth Bank was an ex officio member and Chairman. The Commonwealth Bank and the Notes Board, however, were formally independent of one another. At the same time, the administration of the banknote issue was taken over by a special department of the Commonwealth Bank.

The First Banknote – How was it born?

The First Banknote that started it all How was the first banknote born? There are…

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Short-form Video is a trend - Platforms have concerns 2 - Ulzzang Korea

The Short-Form Video Trends That Will Define 2021

During the first quarter of 2020, short-form video streaming app TikTok surpassed 2 billion downloads worldwide. It was the best quarter of any app ever. Since then, it has been dogged by data governance issues, resulting in the threat of a ban in the US and an outright ban in India. These issues have resulted in a race to bring alternatives to the market, with new apps and alternatives like Instagram Reels, YouTube Short, and Facebook Short Videos competing for some of their market shares by the end of 2020.

TikTok has demonstrated that short-form video is an incredibly popular format for consumers and marketers alike. Video consumption habits have changed considerably over the past decade. Early pioneers like Vine — with its six-second videos — perfectly serviced a Millennials and Gen Zs’ consumer base with short attention spans and a deep reliance on their smartphones. Vine was evidence of which format people preferred when engaging with content. Marketers were forced to sit up and take notice.

At Vidchops, we’ve seen this trend take over.  Traditional marketing and advertising just don’t resonate with this generation. They want brands to speak to them on their level, in a more authentic and less polished way. In response, brands are increasingly using influencers to advertise their products over the last few years. It’s clear that this generation responds best to marketing that doesn’t feel like traditional marketing.

So, while paid ads that overlay content or play before or during a video are still popular, to better connect with audiences, video marketers are producing video in the formats that are relevant to the time. And this means a short video. Depending on the platform and demographics a brand is targeting, these clips can run for anything from 30 seconds to 2 and a half minutes.

Benefits of User Generated Content in Marketing

Trust is the most crucial metric for influencing consumer spending. Users generated content is delivered and produced by the people that consumers trust, so for brands, this is a great way to get around this generation’s skepticism of traditional forms of advertisement. If someone they trust approves a product, service, or brand, this can work in the same way that word of mouth does.

A Way to Showcase Real Experiences of Real Customers

Many modern consumers are too sophisticated to be tricked by paid actors reading scripted lines about a product or service. They want something more personal and closer to the real experience of an actual customer as evidence of why they should buy something.

Two-way Engagement and Interaction

Instead of just beaming an advertisement to users, engagement fosters the building of a relationship with consumers. Encouraging users to share and contribute to media helps companies show they care and value their users.

Increase Conversions and Revenue

Engagement is a huge predictor of conversions. Brands that involve their user base with their campaigns build the relationships, trust, and virality that drives increased conversions and sales.

Putting It All Together

So, putting it all together, here is an example of a brilliant piece of UGC that Chipotle used for a marketing campaign in 2020. They teamed up with two content creators who made a video that is fun, shareable, and relatable — and is perfectly aligned with a big chunk of their target demographic.

Short-form Video is a trend – Platforms have concerns 2

a Short-Form Video is a trend that had become widespread, and you can see it…

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Short-Form Videos are a trend - Platforms Have Concerns 1 - Ulzzang Korea

Short-Form Videos are a trend - Platforms Have Concerns 1

Hello,

I'm Emon. Today we will know the trend of short-Form videos. That platform is becoming famous day by day.

Short-term video streaming provider TikTok surpassed 2bn downloads globally in the early fourth quarter of 2020. Data governance issues have plagued TikTok which resulted in a ban in the US and an outright ban in India. Traditional marketing and advertising just really can’t do well in this age group. Brands use Influencers increasingly when promoting their products. To better connect with customers, video marketers create video clips in relevant formats based on the situation. Depending on the platform and demographics targeted, the films can run for anything between 30 seconds and 2 and 1/2 minutes. In 2021 Vidchops focuses on determining the prevailing trend of the sector.

It’s no secret that video content is the 2020 marketing trend. In this list of short-form video statistics, Colormatics highlights why short-form video is so valuable and why businesses should get on the

From trending TikTok videos and Instagram Reels to the ever-growing popularity of YouTube, industry leaders are laser-focused on video marketing, and for good reason.

Keep in mind that what constitutes “video” today is very different from old-school video commercials.

In fact, there’s no better time than now for brands to produce bite-sized video. Snackable video. Digestible video. Easy-to-consume video. You get what we’re saying.

Straightforward and ideal for reaching consumers with microscopic attention spans, short-form video production is perfect for brands looking to modernize their digital marketing strategy.

But hey, don’t just take our word for it, check out this list of 15 game-changing short-form video statistics.

60% of Internet Traffic Revolves Around Video

While written content (like this post!) is still valuable, there’s been a seismic shift away from long-form blogs and articles to short-form videos and snippets.

Attention spans are shrinking and video represents an entertaining, passive way to consume information.

Not only that, but businesses can get a ton of mileage out of any given piece of video content.

Think about it. The fact that a single video can span the likes of social media, YouTube, paid ads and your website is evidence of why the majority of the Internet is video now.

Oh, and the accessibility and affordability of commercials and animation likewise mean the barrier for creating such video is lower than ever.

Average Consumer Spends 40 min/day Watching YouTube

To say that consumers today are binge-watchers would be the ultimate understatement.

Much like we’re hooked on Netflix, video content keeps viewers seamlessly moving from one piece of content to the next.

For businesses creating video, this means that viewers can get to know your brand and product in mere seconds. No scrolling or reading is required.

49% of Business Videos Are Less Than a Minute Long

Food for thought: producing a commercial for your business doesn’t mean you need a lengthy script or elaborate setting.

The average business video duration is getting shorter. Consumers are absolutely in love with bumper ads and short-form videos that entertain and inform in no time flat.

You’d be surprised at what you can squeeze in a 15 or 30-second spot.

Colormatics wrote an article covering the best short-form video content trends that are known to increase Ad recall lift.

Majority of Online Media Consumption Happens on Mobile Devices

Pop quiz: would you rather watch a feature film on your smartphone or your home TV?

No contest, right?

The same logic rings true for ads and marketing content via mobile devices. By keeping your videos short-and-sweet, viewers are less likely to tap away. 

Additionally, mobile consumers are much more likely to watch a 30-second snippet than scroll through a blog post or marketing copy.

72% of People Prefer Video vs Text to Learn a New Product or Service.

The beauty of video is that it’s not only time-efficient but also represents a way to show your audience what you’re selling versus telling them about it.

When it comes to either watching a video or reading text to learn about a product or service, 72% of people prefer video.

Short-form videos can be just as informative as written guides, all the while is quicker to consume.

Short-Form Videos are a trend – Platforms Have Concerns 1

“Short-form videos are a trend!!!” trend These days, I feel this even more. YouTube has…

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Founder of Online Dating Site Only Received $50,000? - Ulzzang Korea

Hello,

I'm Emon. Today we will know about the Founder of an online dating site that only received $50,000. Online dating can be messy. The companies that run online dating can be messier.

Match Group, which started as one lonely Stanford Business School graduate’s attempt to build a less embarrassing way to find love online in the ’90s, has turned into a titan that owns nearly every US dating site.

College campus mainstay Tinder, serious relationship finder OkCupid, and Christian teen dating site Upward all belong to Match Group. Billionaire Barry Diller’s holding group IAC founded Match Group before it spun out the dating conglomerate last year.

Match Group's stock opened at $12 per share and the company raised roughly $400 million, on the low end of what it hoped to raise with the initial public offering.

The IPO came shortly after a bizarre interview with Rad in which he discussed his sex life. The article also mentioned Tinder's number of users, which Rad wasn't authorized to discuss on the eve of the IPO. (A quiet period prior to an IPO bars executives from publicly discussing certain matters.)

Match Group had to file an update with the Securities and Exchange Commission to clear up any confusion about Rad's interview.

One year later, Rad became chairman of Tinder and Greg Blatt became Tinder's CEO while simultaneously serving as CEO and chairman of Match Group. By 2017, Tinder had merged under the Match Group umbrella.

Founder of Online Dating Site Only Received $50,000?

Have you ever wondered about the founder of the online dating business? These days, many…

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Founder of Online Dating Site Only Received $50,000?

Tinder is also a member of the Match Group. the founder of an online dating…

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Founder of Online Dating Site Only Received $50,000? - Ulzzang Korea

Hello,

I'm Emon. Today we will know about the Founder an of online dating site only received $50,000.

Online dating can be messy. The companies that run online dating can be messier.

Match Group, which started as one lonely Stanford Business School graduate's attempt to build a less embarrassing way to find love online in the '90s, has turned into a titan that owns nearly every US dating site.

College campus mainstay Tinder, serious relationship finder OkCupid, and Christian teen dating site Upward all belong to Match Group. Billionaire Barry Diller's holding group IAC founded Match Group before it spun out the dating conglomerate last year.

Ticketmaster Inc., which had recently been bought out by USA Networks Inc. (later renamed IAC), bought Match.com in 1999 for $50 million. Cendant Corporation bought the matchmaking upstart a year earlier for $6 million, per SF Gate.

IAC acquired People Media for $80 million in cash in July 2009, months after Match Group's inception. Tech Crunch reported the deal included 27 targeted dating sites, including BlackPeopleMeet.com and SingleParentMeet.com, with a combined 255,000 subscribers.

In 2011, IAC's Match Group announced another blockbuster acquisition of OkCupid for $50 million. OkCupid differed from other dating sites at the time by skipping the subscription model and offering services free of charge. OkCupid, geared toward younger people, raised $6 million in funding prior to its acquisition, per TechCrunch.

Founder of Online Dating Site Only Received $50,000?

Tinder is also a member of the Match Group. the founder of an online dating…

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How to build partnerships with other companies? ~ 1 - Ulzzang Korea

Hello,

I'm Mustafiz. We will about How to build partnerships with other companies-1

1. Share the same values.

Don’t write the first word of your business plan until you know that you and your partner have the same dreams, goals and vision for your new business. Does your partner dream of starting the next Starbucks, while you envision a part-time catering business that gives you plenty of time with your family? You and your partner must share the same core values, goals and work ethic if you want the business to succeed.

2. Choose a partner with complementary skills.

When you and your business partner have different strengths, you'll double the power of your startup team right off the bat. For example, a shy tech expert who wants to start an Internet business would do well to find a partner with sales, marketing and people skills. This way, both partners can focus on doing what they enjoy and are good at.

3. Have a track record together.

Succeeding as business partners doesn’t require having run a business together or even having worked together before. It does require a track record of going through similar challenges together successfully. Look for a partner you’ve handled conflicts with, achieved common goals with and survived tough times with in the past.

4. Clearly define each partner’s role and responsibilities.

An informal organization where each partner does what’s needed at that moment may work in the very early startup stages, but not in the long term. Defining each partner’s job title and duties helps eliminate disagreements by giving each partner control of his or her domain. Employees and customers also benefit from knowing which partner handles what aspects of the business.

5. Select the right business structure.

You can organize a partnership as a general partnership, limited partnership, or limited liability partnership. However, you can also organize it as a C corporation or S corporation. Each form of business has its advantages and disadvantages in terms of liability, taxes, and continuity. Talk to an attorney or other experienced advisor to help determine which form of business is right for you and your partner.

6. Put it in writing.

Even if you're starting a business with your best friend from kindergarten, you need to draw up legal documents regarding your business structure, capital contribution to the business, how decisions will be made and disputes resolved, and what happens if one partner wants to leave the business. Thinking through all the things that could go wrong and how you will handle them makes it easier to deal with any difficulties that do arise.

7. Be honest with each other.

Soft-pedaling your true feelings because you don’t want to hurt your business partner will cause more problems than it eliminates. In order for your partnership to work, both of you must feel comfortable openly sharing your opinions and hashing out any disagreements that arise. Sweeping your concerns under the rug only leads to bitterness and resentment which can destroy your partnership—and your business.

These can be tough issues to discuss, especially when you’re excited about your startup and can’t wait to get going. But unless you take the time to lay the foundation for a lasting business partnership, your new business may never get off the ground.

https://ulzzangkorea.net/how-to-build-partnerships-with-other-companies-1/

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How to build partnerships with other companies? ~ 1

Small businesses have to do a lot of different things to survive. Aside from learning…

[businessblog009]

How to build partnerships with other companies? ~ 2 - Ulzzang Korea

Hello, I'm Mustafiz.Today we will know that HOW TO BUILD PARTNERSHIPS WITH OTHER COMPANIES.

Becoming a good partners and customers is essential for an economic success in global economy. Successful alliances construct and improve collaboration advantages by first acknowledging and then managing the human aspect of alliances. North American companies look at relationship relationships as being inherently more valuable than outright acquisitions, unless they find that they would have been better governed without this approach. In fact the companies that they work with have more discretion.

1. Set clear expectations.

You should have a strong connection with the business you partner with, but hammering out the details of that partnership has to be more technical than emotional. Define the business structure (partnership or corporation), what the partnership should accomplish for each company, and what constitutes each partner's domain. This will eliminate confusion for both companies' leaders, employees, and customers.

It will also help you avoid complications and disagreements over which partner should handle what. When you started your company, growth may have meant each employee taking on whatever roles were needed for the company to succeed. For your partnership to succeed, however, you must give every employee and manager a specific title with clearly defined responsibilities.

2. Consider your partner a part of your team.

Clear and well-defined roles ensure there will be no overlap in offerings that could generate competition between you and your partner. Such conflicts are a significant reason why up to 80 percent of business partnerships eventually fail. It may temporarily delay the partnership, but you'll both flourish if you take time to thoroughly integrate each other into your teams.

That's the approach that Nike and Amazon are taking in their partnership to open a digital Nike store. The potential for overlap and other conflicts is substantial, so they're taking their time to iron out every detail first. Your partnership, however, shouldn't be just about benefiting from the other company's technology or customer base. To make the partnership as valuable as it can be, it should be about learning, growing, and benefiting from each other's knowledge and experience, too.

3. Give the partnership room to grow.

Remember, you're not just pooling resources; you're also combining your abilities to scale as quickly as possible. Exago, an embedded business intelligence company that partners with Walmart and Autotask, explains that flexibility and extensibility are key in tech partnerships: "BI products, especially embedded ones, must be able to cover the full gamut of client needs -- even as they change or evolve over time."

From a technology standpoint, an application's extensibility is how capable it is of supporting custom programming, a potentially game-changing asset to its partner software. From a business perspective, extensibility is a vital element in any partnership because both your partner's and your ability to extend resources can mean freedom for employees to innovate new products, customer engagement strategies, and more. A valuable partnership should be capable of sharing resources and adapting over time.

4. Make honesty and transparency your watchwords.

Establishing a successful partnership and ensuring it has the ability to grow are essential, but they don't guarantee that you will succeed. Long-term success also requires honesty and transparency from both partners. That means maintaining open and frequent communication as well as personal interaction as often as possible.

Make your strengths and shortcomings known upfront and insist on the same level of honesty from your partner. Both companies have to be transparent about what they lack and what they offer before deciding whether the partnership is a good idea. You also have to remain transparent for both sides to capitalize on every opportunity and learn from every failure. Honesty is the best policy when building any relationship. You'll get more out of your business partnership if you make it a priority.

Partnering with the right company may be the next step in your own company's evolution. Your partnership's future will depend on how you approach, build, and maintain it. To make your partnership last, follow these steps to create something that both partners can truly build together.

https://ulzzangkorea.net/how-to-build-partnerships-with-other-companies-2/

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How to build partnerships with other companies? ~ 2

Collaboration between startups, you need to think about this in advance. How to build partnerships…

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The Architect, Tadao Ando - Four Business Principles 1 - Ulzzang Korea

Hello, I'm Mustafiz.Today we will know THE ARCHITECT, TADAO ANDO.Which is also called the ‘Nobel Prize of the architecture world’.

Pritzker winner Tadao Ando relies on concrete light and ventilation as the main building tools and materials. He was learning a lot about architecture through travel. He tries to inculcate the modern social demands at the same time keeping continuity with the history or the cultural climate and the traditional environment of a region. The poetic dimensions of silence in Ando must be considered as the art of building that is innovative in design. unified in concept - relevant for the future. This is a list 15 notable Ando project. The work of Ando includes 15 works by the Japanese architect winning Pritzkers Award.

An outdoorsy child Tadao Ando who spent major chunk of initial years of life boxing and working with a carpenter was born on born September 13, 1941 in Osaka, Japan. Tadao Ando was never a good student and preferred learning things on his own outside the class. His initial interaction with architecture was through widely spread traditional architectural around him. He himself states that in early stages he learnt architecture by visiting shrines, temples, tea houses and many other traditional buildings in Kyoto and reading books about them.

Ando was studying in second-year at high school when he eventually thought of acquiring as a profession and gave up his boxing career for it. Tadao Ando did not have any formal education for architecture. He used to take drawing classes at night and correspondence courses on interior design.

All the work of Ando is governed by some major factors that are repeated in all his projects. He draws a great impact on users of his buildings with the help of expansive walls. This powerful and large influence of materiality leaves the visitor in awe. Tactility is the other architectural element that Ando targets. He makes hard walls look fragile to touch. These overshadowing plabes embrace light and wind with grace maintaining the grace of stillness. The most strong and long lasting impression poured on visitors in his buildings is emptiness. Once you are in a Tadao Ando building, only the light and just light dares to enfold you from all dimensions of space.

Tadao Ando is an architect of his own kind and it would be absolutely fair to call him the living legends of this field. Like many other architects he has also taught at universities including Yale, Harvard and Columbia. He encourages the young lot to let themselves dream and pursue them.

https://ulzzangkorea.net/the-architect-tadao-ando-four-business-principles-1/