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The Business of Fashion is an essential daily resource for fashion creatives, executives and entrepreneurs. Explore a world of inspiring content and indispensable fashion news., and the #BoF500 For the main BoF website, visit www.businessoffashion.com var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-526184-5']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();

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In a global exclusive, BoF can reveal the first Gucci advertising campaign by new creative director Alessandro Michele. Read the story here.

Gucci Pre-Fall 2015 Campaign | Source: Gucci

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Images shot by photographer Jamie Hawkesworth. Read his story here. 

Images | Source: Courtesy

Loewe Spring/Summer 2015

Man About Town Spring/Summer 2012

Self Service Autumn/Winter 2014

Miu Miu Resort 2015

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BoF can exclusively reveal that Nike is set to launch a new fashion collaboration with Chitose Abe's inventive Japanese label Sacai. Read the story here

Photo: courtesy and Craig McDean

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The five cover stars of Garage magazine's latest issues, which features animated covers and embedded films. Read the story here. 

Source: Garage Magazine

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Sacai's first ever ad campaign for Spring/Summer 2015, shot by Craig McDean, styled by Karl Templer, and featuring Julia Nobis

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Sølve Sundsbø, who learned his craft as Nick Knight's assistant in the 1990s, has made a name for himself with fantastical images that defy belief. Read his story here.

Source | Sølve Sundsbø

Tyson Ballou for The Face, 2000

FKA Twigs for V Magazine, Autumn 2014

Vogue Italia Beauty, September 2013

Elena Sudakova wearing Jean Paul Gaultier for Numéro Magazine, March 2008

Chanel Beauté

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Dolce & Gabbana ranks #1 in our list of Top 10 Campaigns for Spring/Summer 2015.

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Author Joan Didion for Céline's spring summer 2015 campaign, shot by Tyrone Lebon.

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Julia Roberts for Givenchy Spring 2015

Photo: Courtesy

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Backstage and front row at the annual Victoria's Secret Fashion Show. 

Photos by Samir Hussein

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Images from Finery London, a new British womenswear brand set to launch in 2015. Read the story here.

Imagery: Finery London

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Photographs taken by Hans Feurer. Read his story here. 

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What's the difference between Prada and Miu Miu? Today, courtesy of our friends at System Magazine, BoF brings you a personal statement and accompanying portfolio from Miuccia Prada on the distinction between Prada and Miu Miu. Read it here.

Photographs by Willy Vanderperre; Styling by Olivier Rizzo; Models: Lara Stone and Ine Neefs

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'The world is there in front of you, you have to step out and make the first step' - Watch International Vogue editor Suzy Menkes share words of wisdom about working and succeeding in the fashion industry.

As part of Fashion At Work, in collaboration with i-D.

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The Apple Watch, photographed by David Sims, styled by Karl Templer, courtesy of Apple. As it makes its editorial debut in the November issue of Vogue China, read our exclusive interview with Angelica Cheung, Vogue China editor-in-chief here.

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Supermodel Liu Wen wears the Apple Watch in Vogue China, marking its editorial debut. Read the exclusive story and interview with Vogue China editor-in-chief Angelica Cheung on BoF here. 

Photography: David Sims, Styling: Karl Templer, Image courtesy of Vogue China

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Today, BoF can reveal that the Apple Watch will make its fashion editorial debut on the cover of Vogue China's November issue, featuring supermodel Liu Wen. We spoke to Angelica Cheung, editor-in-chief of Vogue China, to get the story behind the story. Read it here.

Credits - Photography: David Sims; Styling: Karl Templer; Photo courtesy of Vogue China