Heuristics Evaluation of Archie Moores
By Caitlin Kalafus, Melinda Freund
1. Visibility of system status
Always keep users informed about what is goingon. Âź Provide appropriate feedback within reasonable time.
www.archiemoores.com has too many links to help you get to where you want to go.
2. Match between system and the real world
Âź Speak the users' language, with words, phrases and concepts familiar to the user, rather than system-oriented terms. Âź Follow real-world conventions, making information appear in a natural and logical order.
When first opening the site, you are greeted with a quick moving slideshow of food, which accurately displays it’s style of food and entices the viewer. However, to find the menu, which is the most important part of the site, it is a nearly impossible task. Faced with multiple pages and links that get you nowhere, it is not until a small print on what seems to be a banner ad tells you to “Click Here” for the menu, then brings the viewer to a completely different website: www.snapfinger.com, and provides with yet ANOTHER link demanding you “Choose your location.” Finally you arrive at the menu, and you ask yourself, “Do I even want Archie Moores?”
3. User control and freedom
Users often choose system functions by mistake. Âź Provide a clearly marked "out" to leave an unwanted state without having to go through an extended dialogue. Âź Support undo and redo.
The main page seems to have drop down links that would quickly place you at the “Menu” page; however, it takes you four links (if you can even get there the first time) before arriving to the actual menu on a completely different site.
4. Consistency and standards
ÂźUsers should not have to wonder whether different words, situations, or actions mean the same thing. Âź Follow platform conventions.
The “Menu” button on the home page does not bring you to the menu in one click therefore it is completely misleading. The seemingly banner ad which actually directs you to the menu is very misleading since it looks like an ad and not a link, and it has to be specified to “Click Here.” It is very easy to overlook.
ÂźEven better than good error messages is a careful design which prevents a problem from occurring in the first place.
6. Recognition rather than recall
ÂźMake objects, actions, and options visible. Âź User should not have to remember information from one part of the dialogue to another. Âź Instructions for use of the system should be visible or easily retrievable whenever appropriate.
There are no direct directions that get you to your destination. When searching for the menu, there are no obvious signs that direct you to the actual link. The viewer may find themselves click on anything else in hopes of finding the menu page. The drop down menu “LOCATIONS|MENUS|ORDER ONLINE” is all one link that brings you to the same place. While it seems to be three different drop down menus, we found that it is actually one button.
7. Flexibility and efficiency of use
Âź Accelerators -- unseen by the novice user -- may often speed up the interaction for the expert user so that the system can cater to both inexperienced and experienced users. Âź Allow users to tailor frequent actions.
We don’t think even an experienced user could find the menu…
8. Aesthetic and minimalist design
Âź Dialogues should not contain information which is irrelevant or rarely needed. Âź Every extra unit of information in a dialogue competes with the relevant units of information and diminishes their relative visibility.
There are few colors that don’t obstruct the eye, and several ads with a lot of movement to them. There are four links, however, they don’t really get you where you need to be right away.
9. Help users recognize, diagnose, and recover from errors
ÂźExpressed in plain language (no codes) Âź Precisely indicate the problem Âź Constructively suggest a solution.
Have a separate drop down menu for “Location,” “Menu” and “Order Online” instead of one link. This will help users travel to their destination faster and easier. Have one, I repeat one, button that brings the viewer to the “Menu” page. Revise the menu page so that it still exists on www.archiemoores.com instead of existing on www.snapfinger.com. Revise the “Merchandise” page. It is unclear how to order the items in the shop. While prices are shown, there should be a link that shows users how to choose their size and put in their card information so that they can order the products. For a better aesthetic, use real pictures of the merchandise.
10. Help and documentation
ÂźEven though it is better if the system can be used without documentation, it may be necessary to provide help and documentation. Âź Help information should be easy to search, focused on the user's task, list concrete steps to be carried out, and not be too large.
-Links that bring you straight to your destination
-Clean up the design, put all the links in one area
-Update photos of the restaurant
-Ads are too large and seem more important to please the advertisers than to help guide the user to their destination
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