he wasn't even looking at me and he found me
Cosmic Funnies
let's talk about Bridgerton tea, my ask is open
Stranger Things
2025 on Tumblr: Trends That Defined the Year
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occasionally subtle
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Discoholic 🪩
tannertan36
Janaina Medeiros
Not today Justin
Claire Keane
Love Begins
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NASA
hello vonnie
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Origami Around
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@caitstevensportfolio
Caitlin Stevens Résumé
Well hello! Thanks so much for taking the time to check out my collection of works from my time at the Alamo Drafthouse. If you would like to see a full list of everything I've done, otherwise known as a résumé, click here to see a PDF. Cheers!
I just moved from Austin, Texas to New York. While in Austin, I worked for a company called Alamo Drafthouse. In Austin, most people would immediately know what I'm talking about. While the company is rapidly expanding (to NY in a few months!), it hasn't fully reached the same level of notoriety it held locally. To clarify, I wanted to provide this video to give you an understanding of the bizarre company where I developed so much of my skill set.
The Drafthouse website had three different slots for digital promotions to be displayed. The top banner (currently advertising Upstream Color), the "featured banner," and the smaller "coming soon" posters. As Promotions Director, I was in charge of requesting artwork from a graphics team (or designing myself) and scheduling these banners on a weekly basis to ensure all special programming got proper placement.
Massive online promotion I crafted in Summer of 2011 that doubled our social media numbers in new markets and got excellent feedback from our audience. Along with this being posted on our blog and social media sites, I also was in charge of purchasing Facebook ads, creating banners for local websites, and producing on screen advertising for the campaign.
The creative team got a chance to see Moonrise Kingdom at an early press screening so we could plan promotions around it. We created a camp-themed photo booth and hired a photographer to come out on opening weekend (and then we took a photo - that's me on the far right). I then put all the photos on our Facebook page and ran a contest to engage our online audience. We got a fantastic response. (To see more images, click here!)
This is a small sample of ads used strictly online to promote various events.
At our Interactive Shows, we like to ensure that every guest has the best time ever. This is usually cemented when we give out props to everyone in attendance. These are both items I designed for our sing-alongs (think group karaoke with music videos in the background instead of strange Korean soap operas). The first, the lighters, were used for shows that featured power ballads when the audience needed to sway in unison and hold lighters in the air. The second, R. Kelly's Trapped in the Closet condoms. Self explanatory.
A "sizzle reel" of sorts I edited for the Drafthouse's annual genre film festival, Fantastic Fest.
This was a promotion created in partnership with Facebook (to push their launch of Facebook Deals) that both greatly increased our Facebook following and turned passive users into an active online audience.
The Alamo Drafthouse montages were created in 2007 by myself and my Creative Director. Previously, all shows that were advertised on screen had their own promotional trailer, leading to up to 10-12 minutes of advertising before screenings. Looking to do something a little more exciting while both promoting our events and holding the audiences interests, the montages were born. For years, we made it a point to feature up and coming music which led to many people referring to my favorite songs as "that Alamo song."
This montage is from October 2011 and uses M83's "Midnight City."
This was (and still is) absolutely our most successful piece of publicity. The theater prided itself on kicking out rude patrons. This particular patron called to complain after being kicked out, and we decided to exploit her voicemail. Roger Ebert picked it up on his journal, and it took off. This video went viral and crashed our website for about 24 hours (thanks, Reddit!). Suddenly, folks who had never heard of the company knew all about the Alamo Drafthouse.
Language is slightly NSFW.
This was one of my favorite "Don't Talk PSAs" I created for the theater. The video features Peggy Studer, a 93-year-old woman who was being cared for by some of our regular guests. She's since passed away, but her wit and charm still appear on screen before movies on a regular basis!
Massive LED display outside the theater in Kansas City, Mo. Banner design by me.
Press releases sent out to offer booking to theaters outside of our 12-cinema chain. I managed booking and traffic of these shows and even travelled to host a couple in Chicago with audiences of 700 people a night.
We had a variety of special events at the theater, and since the venue had full food service, a lot of those events were paired with special menus. These were menu designs I did for two studio funded screenings, both with cast in attendance.