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Catch A Contractor - The Reason Why Contractors Need To Sub Out Their Social Media

About Catch A Contractor

Spike’s original docu-reality series, “Catch a Contractor,” aims to turn the table on contractors who have done their clients wrong. The show features carpentry enthusiast Adam Carolla, licensed contractor Skip Bedell and his wife Alison, a private investigator.

Reality TV is seems to be the standard for most Americans. From Survivor, to Jersey Shore we all love the drama. Many people find it entertaining but how does this affect the contractor industry?

Contractors Can Use This As Opportunity To Shine

I know many good contractors out there who do outstanding work.

#Retweet If You LOVE our bathroom remodel in #Charlotte. pic.twitter.com/uk5Hm7PC8W

— DharmaConstruction (@DharmaConstruct) March 31, 2014

However people don’t know about their outstanding work because most contractors are not using Social Media.

Here’s Why You Should Sub Out Your Social Media

Would you rather have people advocate your business?

Or negatively impact your business.

NOTE TO CONTRACTORS: it is NOT acceptable to blame your subs when sh*t goes sideways on a job. Buck stops w you! #CatchAContractor

— Christina Rordam (@OrlDivaRealtor) August 25, 2015

You may not understand how to use it or have the time to use it, but Social Media affects buying decisions.

Don’t let a few bad contractors spoil the whole bunch.

Hiring someone to run your Social Media can create brand awareness and protect your online reputation. It’s more affordable than you think.

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How To Use Persicope To Market Your Business

Periscope is a live video streaming app for iOS and Android developed by Kayvon Beykpour and Joe Bernstein. The startup behind the app was purchased by Twitter for a reported $100 million in March 2015.

This app is rapidly changing how consume LIVE media.

LIVE on #Periscope: First Republican Debate https://t.co/Ege6Wv2byP

— Dr. Mike (@waffledude1998) August 6, 2015

Here are a few examples on how to use Persicope to market your business.

Find People To Review Your Products

When conducting research for this article, we did a quick search on Twitter for LIVE Periscopes. We found an awesome video from Katie Gagliano. ( @HealthyDiva )

She was talking about a new coffee she purchased for her @keurig.

Advocacy doesn’t have to pertain to major brands, it can also apply to small businesses. If you know where to look, there are plenty of people willing to review your products & services.

Make Videos For The “Do It Yourselfers”

One the best examples of “Do It Yourself” marketing is the Home Depot. They are always conducting classes on “How To Tile A Bathroom Floor” or “How To Fix Old Plumbing”.

Not only they are building brand awareness, they also have a captive audience.

As a small business owner, you can take pointers from the Home Depot and do the same exact thing on Periscope!

Use Periscope For Company Events

Do you have a company picnic or special event your attending?

Periscope is perfect for small business branding. It doesn’t cost anything to use, and the exposure is limitless!

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Why Veteinarians Need Social Media Marketing

Why Veterinarians Need Social Media Marketing

Veterinary practices worldwide are using Social Media to promote their services and reach pet lovers. According to digital marketing experts, spending as little as two hours per week on social networks can have a positive impact on business growth. Veterinarians engaged in social media reported higher search-engine rankings, more client referrals, and greater client engagement.

Connect with Pet Owners in Your Community

Social media is one of the powerful and efficient marketing tools available today. By establishing a strong online presence, veterinarians can reach pet owners in their community and worldwide. Some use social networks for sharing pet care tips and medical advice. Others focus on building client loyalty while maintaining relationships with prospective and existing clients. Most vets aim to educate pet owners regarding common diseases, seasonal risks, pet vaccines, and preventive care.

Which Social Media Platforms Work Best for Vets?

Each social media platform has its own perks. Pinterest is ideal for vets who regularly share pictures, diagrams, and infographics related to pet care. Facebook and Twitter perfect for finding prospects and posting health tips, stories, and life saving advice for pet owners.

Thank you @OurMarketingGuy for teaching us how to use #SocialMedia to help save #dogs !! pic.twitter.com/TxiN0Ejb3t

— Dog Rescue Network (@DogRescueTweets) July 31, 2015

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How Health Care Companies Can Grow Their Business With Social Media

Want more leads for your Health Care company? What about greater exposure in your city or state?

Regardless of your marketing goals, Social Media should be on your list. By promoting your business on the main online platforms, you’ll experience higher search engine rankings, increased website traffic, and reduced marketing expenses.

Tap into the Power of Social Media

Social media can provide additional value to your health care company and increase your profits. All you need is a well-planned campaign that supports your marketing goals and fits your budget. One of the most appealing aspects of social media is that it requires minimum investment.

An effective social media campaign will give you more control of your online image, drive traffic to your blog, and strengthen your brand. Over time, you’ll earn a powerful group of brand advocates who will spread the word about your business and bring you valuable leads. When used the right way, social media can be a cost effective marketing tools that will help your business grow.

A Quick Return on Investment

TV and radio advertising require big budgets that small medical practices can not afford. Social Media, on the other hand, has a low cost and can be adjusted to fit into your budget. The key is not to invest more, but wisely manage what you have already invested and engage your audience.

This powerful marketing tool can do more for your business than any other advertising method. Not only it can increase exposure for your health care company, but also save you thousands of dollars in the long run.

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Why Pool Service Companies Need Social Media Marketing

More than 15 percent of customers use Social Media to search for local businesses. Approximately 77 percent say they are more likely to buy products or services from brands they follow online. If you run a pool service company, you could social media to your advantage. It’s a small investment that can boost your online exposure as well as your profits in the long run.

What Are the Benefits of Social Media Marketing?

Statistics show that over half of small and medium-sized businesses experience increased customer interaction and sales as a result of social media marketing. About 34 percent of small business owners have used Twitter to successfully generate leads. The major social networks are an excellent source of traffic, links, and customers.

Promoting your pool service company on Facebook, Twitter and other online platforms is a cost effective way to build relationships and attract prospects. A well-planned social media campaign can help you develop brand loyalty, increase sales, and improve customer satisfaction.

Getting Started on Social Media

When it comes to social media marketing, business owners can hire an expert or do the job themselves. For the start, try to figure out where and how you’re planning to market your services.

With so many social networks available, it can be hard to tell which ones to use. If you’re new to social media, test three to four platforms in the first few months. Track your campaign so you can figure out where the traffic comes from. Later on, focus only on those networks that work best for your business.

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3 Reasons Why Financial Planners Need Social Media Marketing

Financial planners are starting to embrace Social Media Marketing as a legitimate way to promote their services. This form of advertising can help you gain wealthier clients and establish yourself as an industry expert. It’s also one of the fastest ways to increase your exposure as well as your profits.

A recent study conducted on 700 financial planners has found that 66 percent of them have acquired new clients through social networking. About 39 percent have also gained new assets of more than one million dollars.

Here are three reasons why financial planners need social media marketing:

Attract New Clients

In 2013, about 49 percent of financial planners have gained new clients through social media. This number has increased to 66 percent one year later. It’s no doubt that social networking can help businesses acquire loyal customers and keep their existing clients engaged. Most professionals in this field claim that social media marketing expanded their clientele by over 25 percent, so it’s a great way to recruit new business.

Increase Your Professional Network

Statistics show that more than 64 percent of financial planners use LinkedIn. About 36 percent use Facebook, and another 26 percent have a Twitter account. Google+, Instagram, Pinterest, and YouTube are popular among financial planners too. By joining the major online platforms, you can connect with your peers and increase your professional network, which may lead to new job opportunities.

Build a Powerful Brand

Social media is one of the best branding tools available today. Millions of business professionals, including financial planners, use the main social networks to increase brad awareness and boost their reputation. The key to success is to target your niche markets with precision and share information that people can relate to. Showcase your personality and skills, build connections, and differentiate yourself from competitors by sharing financial advice and industry insights.

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The Ultimate Survival Guide for Negative Comments on Social Media

Dealing with negative feedback from clients can be tricky.

Most business owners and marketers are not prepared for negative comments and don’t know how to react. Some ignore the comments and move on, while others engage in endless debates that are a complete waste of time.

Social Media encourages dialogue between brands and their customers, so you should use this to your advantage. Here are a few tips on handling negative comments online and prevent a major PR nightmare:

Track Your Online Reputation

Keep an eye on your social media pages so you can spot negative feedback right away. There are many online tools that allow users to track brand mentions and monitor conversations in real time. You may consider hiring a Reputation Management Company.

Respond As Fast As Possible

Most social media users expect a response within an hour.

If someone is leaving negative feedback about your products or service, reply as fast as possible. Be polite and thank them for their feedback. If you’re not sure what to say, provide a generalized answer. For example, let’s say a customer hasn’t received the products ordered from your online store. Tell them that you’re sorry for this situation and that you’ll contact the shipping carrier to find out what happened with his order.

Use Humor Tactfully

Many companies are dealing with trolls on social media. Trolls are people who leave mean comments for fun. In some cases, it can be your competitors. Business owners should be tactful to defuse the situation.

Come Up With Facts

If trolls are posting wrong information or rumors about your business, counter fiction with fact. Show photos, documents, and studies that support your point of view. Just keep your cool and use humor and facts when dealing with negative comments. Avoid being sarcastic or mean because you’ll look unprofessional

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How Hotels Can Use Social Media To Book More Rooms

How Hotels Can Use Social Media to Book More Rooms

Social Media plays a major role in the hospitality industry. From small hotels and inns to world-famous holiday resorts, everyone is using social networking to attract clients and increase brand awareness. An effective social media campaign can improve the ranking of a hotel’s webpage and build customer loyalty. Hotels that take advantage of this trend are seeing increased sales and greater popularity.

Getting the Most Out of Social Media

The major social networks enable hotel managers to interact with consumers before, during, and after the vacation experience. Those working in the hospitality industry can use these online platforms to spread brand awareness and market their services online and offline. Some go as far as offering free hotel rooms or discounted holiday packages to their fans. Others request feedback from clients and cultivate long term relationships with their guests via social media.

This form of marketing allows for a faster response and a lower investment than is typically achieved with traditional advertising. Hotels of all sizes can run promotional campaigns and market their offers without spending a fortune.

Social Media has made it easier for hotel owners to find out what their customers want, reward their guests, and generate interest in their services.

How to Engage with Prospects

From leaving meaningful replies to giving away vouchers and coupons, there are plenty of ways to engage with your prospects on social media. Hotels can run contests with prizes, create buzz about their rooms and amenities, and build customer trust. Many resorts also share pictures and videos showcasing their lobby, guestrooms, and facilities.

The secret behind a successful social media campaign is to build a dynamic online presence and interact with your prospects. Give them a reason to choose your business over your competitors. Be creative and come up with special offers and marketing ideas that make your resort stand out. The benefits you’ll get from engaging with customers online can be tremendous.

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Top 5 Social Media Trends For 2016

Where will Social Media users go in 2016? What will they be looking for?

Statistics indicate that over one quarter of the world’s population uses social networks daily. Billions of people share images online, pin content, and exchange ideas. More than ever, brands have to focus on the latest social media trends and plan their marketing efforts accordingly.

Building genuine relationships and keeping customers engaged should be a priority for any business owner using social networking.

Make sure you keep an eye on these five social media trends in 2016:

Mobile Revolution

The major social networks keep launching apps and online tools for mobile users. Brands can also pay for mobile ads and share geo-targeted content based on mobile searches. In 2016, Mobile Social Marketing will get more popular than ever.

Social Videos

Vloggers and micro-vloggers own the world of YouTube and other online platforms. At the same time, more and more brands are realizing the benefits of social videos. Snapchat, Vine, Instavid and other platforms have made it easy for companies to display products and services through audio and visual storytelling. This trend will grow in popularity next year.

Private Messaging Applications

In 2016, mobile messaging apps will be all the rage. These services are expected to be the wave of the future. If your target audience comprises of teenagers, don’t ignore this trend.

Social Selling

Sales through social media are rising.

Increasingly more companies are selling products on Facebook and other social networks. Internet marketing experts claim that social selling will increase by over 50 percent by the end of 2016.

Facebook Continues to Dominate

Facebook continues to dominate the social media landscape next year. The only difference is that it will become more popular among users over 65 years old, while the ages 18-24 demographic share will decrease gradually. Younger users tend to migrate to mobile platforms like Instagram and Kik.

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3 Ways Attorneys Can Grow Their Law Firm with Social Media Marketing

Want more clients for your law firm? Looking for ways to increase your revenue? If so, start using social media to promote your legal practice.

Social Media Marketing can help generate business for attorneys and law firms, enrich their social and personal lives, and boost their income. Yet, this is still uncharted territory for many lawyers.

Taking control of your online presence is a must. Whether you’ve just launched your law firm or have years of experience behind your back, social media can be a career game-changer. By setting up online profiles and sharing updates regularly, attorneys can gain new clients and become an authority in their field.

Identify and Engage with Key Influencers

Social media brings together law firms and attorneys from all around the world. This is a great opportunity to identify and engage with key influencers in your field. Look for industry experts on Facebook, Twitter, and LinkedIn, follow them online, check their updates, and share the material that you find valuable. Leave useful comments to showcase your knowledge.

Share Relevant Information about the Law

Another simple way to grow your law firm using social media marketing is to share information that’s relevant to your audience. Post news about the latest legal changes, offer helpful tips, and prove your expertise. Use a friendly language that your fans and followers can understand with ease. If someone asks pertinent questions, be helpful and address his concerns.

Interact with Your Peers

Social Media isn’t limited to Facebook and Twitter. There are many other online platforms where attorneys and business professionals can connect and engage in interesting conversations. If you wish to promote your law firm, join legal networks sites and directories, list your services on business related sites, and sign up on legal forums. Connect with your peers online, exchange opinions, and engage in debates.

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3 Tips To Improve Your LinkedIn Profile

3 Tips to Improve Your LinkedIn Profile

Want to promote your business or change careers?

Whether you’re looking to climb up the corporate ladder or build your own brand, use social media to your advantage. LinkedIn and other professional networks can help you advance in career, grow your business, and find new job opportunities. They key to success is to create a strong online presence and make your professional profile stand out. These three tips will help improve your LinkedIn profile and turn into a recruiter magnet:

Use a Powerful Headline

When promoting yourself on LinkedIn, use a powerful headline that makes people want to read more. Your headline is your hook, so make sure you choose one that speaks directly to your audience and states your specialty. Be specific, creative, and memorable. Try to include relevant keywords that recruiters might use to find you on LinkedIn.

Join Professional Groups

One of the best ways to increase your exposure on LinkedIn is to join groups and engage in conversations. With more than two million groups available, it shouldn’t be hard to find 10 groups that are suit your preferences. Stay active, come up with meaningful replies, and offer your expertise every time you can. The whole idea is to stand out and draw attention on yourself without being perceived as a spammer.

Write a “Sticky” Summary

LinkedIn users can showcase their skills in the LinkedIn Summary section. Within that space, you should write about your career goals or accomplishments, highlight your educational background, or tell your story. This section should help recruiters get to know you beyond your résumé, so try to get the most out of it. Although you may use up to 2,000 characters, writing a few lines should be enough. Use powerful words that make your summary stand out, incorporate keywords, and show people how you can help them.

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Why Hair Salons Need Social Media Marketing

Want to promote your hair salon on the major social networks? Do you need more likes on your Facebook page?

Then you should consider Social Media Marketing. By building a strong online presence, you can expand your business and turn followers into customers.

The Benefits of Social Media Marketing for Hair Salons

Social media has enabled small businesses to compete with large organizations and reach their target audience with minimum investment. Simple things like posting before and after photos on Facebook, offering special deals on your Twitter page, and sharing hair styling tips on YouTube, can bring you thousands of new customers and greater online exposure.

More than 42 percent of Americans use at least one social network.

About 38 percent will recommend a brand they like. By marketing your hair salon on social media, you’ll gain visibility for your business and stand out from the crowd. Facebook, Twitter, Pinterest, and Instagram can drive tons of traffic to your site and bring you new clients who are eager to pay for what your services.

How to Use Social Media Marketing

Social Media Marketing is all about online interaction and customer engagement. The key to a successful campaign is to post content that will entice your customers to take action, such as booking an appointment or signing up for your newsletter. Share helpful tips, how-to videos, hairstyling tutorials and other resources that are in line with your brand image.

Run contests and giveaways to engage your prospects and raise awareness for your brand. Make sure your posts contain trending hashtags and relevant keywords. Be fun and creative, provide group deals, and share interesting stories about your team.

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The Small Business Guide to Understanding Twitter

Did you know that more than 74 percent of customers follow small businesses on Twitter to get product updates?

About 47 percent of those who follow a brand on this online platform are likely to visit that company’s website or blog. Currently, there are over 554,750,000 active users on Twitter. Any of them might be interested in your products and services. If you don’t have a Twitter account, you’re losing potential business and customers.

How Does Twitter Work?

Unless you’ve been living on another planet in the past few years, you should know that Twitter is one of the most popular social networks on the Web. Each day, people worldwide send over 400 million tweets. About 24 percent of users check their feed at least twice daily.

Approximately 70 percent of small businesses use Twitter for marketing purposes.

This social network was initially designed as a microblogging platform. Users can send short messages of up to 140 characters, follow other people and businesses, and leave comments or engage in conversations. The people who follow your Twitter profile will see your messages in their feed. Your tweets can include inspirational quotes, useful tips, links, questions, and personal opinions.

Why Use Twitter for Business?

From increased online exposure to brand awareness, there are plenty of reasons to use Twitter for business. This social media site allows companies to monitor real-time conversations and brand mentions, extend customer service, and help clients make better decisions. Twitter is also a powerful marketing tool that can drive massive traffic to your site or landing pages. All you have to do is to include helpful links and headlines in your tweets.

When used the right way, Twitter can help you grow your business and expend your reach. It’s an excellent platform for marketing your brand, running special deals, and connecting your prospects. The more active you are, the more popular you’ll become and the more people will follow your page.

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