Callumfreakorunique @callumfreakorunique - Tumblr Blog

What was I asked to make?

When it came to making this advert I was asked to make and advert that was freaky or unique which took a lot of planning which included story bored, proposals, call sheet, actions plan, location reccs with photos, release forms and spider diagram. So what I ended up making was an energy drink advert but to make this fit the criteria that I was given I decided to do an advert that is comedy based. My group and I tried to do it in a way that made it freaky and different, so in the advert we made the actor look like he was running super-fast.

What went well?

When it came to actually filming we chose good locations to film in we had a lot of space to move in and hardly any foot traffic which made it very easy for us to film in. The people that I filmed with were very precise when filming which made it hard to finish a scene as they wanted to get it perfect even though it was. For me the editing aspect was the easiest because I got to work on my creative views which in the end benefited.

What have I learnt?

The things that I have learnt throughout making my advert is all the different shots and camera angles there are and how I should use them and what it takes to make these shots and angles possible. I have also learnt how to edit a video and how to cut parts of video out and add music for the background to fill that space with something else.

What did I like about this project?

The things that I enjoyed about making this advert were the editing and making the advert look different and giving a classic feel about and I also enjoyed the filming and the setup to making this advert possible. I also enjoyed working with my group as we all had the same idea and how to direct it to work perfectly.

What would I change?

The things I would change if I had to make my advert again. I would recorded for a couple of seconds before the scene was happening so it would make editing easier. I would also change the roles more often instead of me just being the director.

What people have said about my advert?

These are some of the comments people said about my advert they said it was hard to understand what my product was and what I was advertising and some people said that they liked how I edited my advert with including the music as it fitted in with the theme.

Adobe premiere

top left- is the source monitor that displays all the untitled version of the footage.

Top right- is the edited version which is displayed and can be played whenever.

bottom right- is the time line which informs the editor how much footage they have edited and how long it is.

bottom left- is the project footage which would have been taken of a recording device.

The location recce sheet is needed to ensure why you are going to use that spot as a recording area and the advantages and disadvantages of filming there.

Mediacollege.com types of shot

I used this website as inspiration when creating my advert as i needed shot ideas to express the advert more efficiently. In the end i used a close up, very wide shot and mid shot when recording my advert.

This is my video advert

Adobe Premier Notes

8 composition rules - photography

Rule of Thirds - divides the image in to thirds vertical and horizontal.

Leading lines - when we look at our photo our eye is naturally drawn along lines, how you place lines in your composition (types of lines - straight, diagonal, curvy)

Symmetry and patterns - both have natural and man-made, very eye-catching compositions even when they are not expected, introducing tension and a focal point to the scene.

Viewpoint - (Birds-eye view) - has a massive impact on the composition of our photo, and as a result it can greatly affect the message that the shot conveys. Rather just shooting from eye level try different angles.

Background - look around for a plain and unobstructed background and compose your shot so that it doesn’t distract or detract from the subject.

Depth - The human eye naturally recognises these layers and mentally separates them out, creating an image with more depth.

Framing - The world is full of objects which make perfect natural frames, such as trees, archways, and holes. The result is a more focused image which draws your eye naturally to the main point of interest.

Cropping - By cropping light around the subject you eliminate the background “noise” ensuring the subject gets the viewers undivided attention.

Billboard

In Photoshop i had to put the poster that i made on a billboard. To do this i had to get a picture of a billboard of the internet then i got my poster then i pressed control T to make them the same size and shape i also pressed control down when it came to fitting it to the billboard to get it to scale and make sure it looked right on the billboard.

Photography evaluation

Aim of my project:

The aim of my freak or unique project was to make a poster that was about food awareness but I had to make it freaky or unique to meet the criteria of the subject so I had a rough idea on how to do this but it wasn’t set in stone. So for the four weeks to complete the challenge I came up with multiple ideas which in the end resulted in one.

The props I used:

The props that I used for my poster was 6 separate things that I took myself. I created my background because I couldn’t find a suitable background from the internet which would fit with the theme. Out of the 6 props I used 2 which was a can of soup and a horse figure, these where used to express the need to check the ingredients as you may not know what’s in it.

What was my idea:

My idea was to take a picture of some sort of canned product and an animal, then use my Photoshop skills I obtained in the 4 weeks to edit the two pictures together to make it look like an animal is running out of a canned product to get the message across that you really don’t know what is in most of your daily food.

What equipment I used:

The camera I ended was a cannon camera when it came to taking my photo’s the cannon camera was good because it was easy to do the ISO and the camera setting on I put the ISO at 200 and used the camera setting M (manual). I used a tripod to balance and the angle the camera better to get a better picture for my items and that would make them easier when it would come to editing.

What Photoshop tools did I use:

The Photoshop tools I used when it came to editing my poster was the spot healing tool to make the images more blended and this was good because it made my images easier to edit. I also ended up using the quick selection tool, this made it a lot easier to cut out the white backgrounds and make the images more compatible. To add colour to my poster I ended up using the paint brush to change the colour of the background.

What would I do differently:

If I had to do this assignment again I would choose props that fitted better with each other and provide a better possibility for a background as the one I did this time made it almost impossible to get a background that suited the situation.

In week 1 we learnt how to use the spot tool so we were challenged to use the tool on a sign and replace it with whatever i like.

Image 1- the first image is very simple and confusing but it is very simple.

Image 2- i chose this advert because they change the view we see cigarettes in a more realistic fashion.

Image 3- I chose this image as it is simple and when you first see it, it catches you by surprise and makes you wonder what was happening.

Image 4- this image also catches you off guard and makes you read and find out more and it perfectly advertises the problems

Consent form

The consent sheet is used to allow myself to be recorded if needed which is a vital part as if i cannot be recorded the advert will not be able to made.

Photography-3 idea proposals

Idea 1

Idea 1 will be an allergy awareness poster that will involve a skittle’s bag and dried fruit. The picture will capture a skittles bag pouring out dried fruit instead of the classic sweat which will promote the idea of healthy eating. The props I will need is a new bag of skittles and a bag of dried fruit or nuts. The equipment required will be a clear background, tripod, SD card and a camera. The camera mode will be manual with the ISO being 200. I will most likely use the lasso tool and the clone stamp. The obstacles I’ll most likely face is the fruit not looking appealing which will affect the advert which then will require me to edit it more which will take longer. The timeframe will probably be 2 hours at most.

· Props- new bag of skittles and a bag of dried fruits

· Camera

· Tripod

· White background

· SD card

· Bright back light

Idea 2

Idea 2 will be a food awareness poster which will involve a chocolate cake and baked beans. The picture will involve a cut cake showing the inside however instead of it being chocolate cake inside it will be baked beans which will advertise allergy awareness as you may not know what you are eating. The props needed will be a chocolate cake, knife, baked beans, plate and a fork. The equipment needed will be a White background, SD card, tripod, Back light and a camera. The camera mode will be manual with the ISO being 200. I will most likely use the lasso tool and the clone stamp. The obstacles I’ll most likely face is the beans looking really out of place and looking fake which will not make it look realistic and give a fake look to it.

· Props- Chocolate cake, baked beans, plate and knife/fork

· Camera

· Tripod

· White background

· SD card

· Bright back light

Idea 3

Idea 3 will be a food awareness poster which will involve some sort of animal running out of a canned product like a gorilla running out of a tomato soup can. I will do this by cropping the can out and the animal and make the animal look like their running out of it to make the product look like they have that animal in their food without you knowing. The props needed will be a can of some sort and a animal figure. The equipment needed will be a White background, SD card, tripod, Back light and a camera. The camera mode will be manual with the ISO being 200. The biggest challenge I think will be having a background that will suit the advert and not make it look abnormal.

· Props- can of some sort and a figure of an animal

· Camera

· Tripod

· White background

· SD card

· Bright back light

Document set up

For us to get to the document set up we had to go to file then 'new' then when you get this tab open you choose the Print option the select A4 then change it to landscape if needed.

Final result

we used this table to great a grid to help sort out where shapes would go, making it more organised and better looking.to get to the table i went to the edit tab then to the preferences menu, then going to the guides, grids and slices to get the table. once on the table i changed the guild line every to one hundred and percent, then changed the subdivisions to three and pressed okay. If the grid doesn’t come up then go to the view tab, show and make sure grid is turned on.

Poster creation

For the production of my poster i took various pictures of many objects to see what would work and what wouldn't. In the end i used the can of soup and the horse figure which then ended up being my 3rd idea in the proposal. In the end of the photo shoot i decided to use the horse figure and the soup can to mix together to make my freak or unique poster. In the end my poster turned out better than i expected but its differently lacking my actual skill. i believe if the baked beans in the cake went as well as this did it would provide a better message for the food awareness.

-Horse

-Pringles

-Bouncy ball

-Mash potato tub

-soup can

-gorilla

Peer feedback

Joshua Dunn - I like what he has done with his poster and the way he is showing that people might not always know what is in their food but without the title and the text i would not know what he is on about. I feel like i should already know what the poster is about just by the image. I think he should of represented it better with his images.

Joshua Bailey - I like the unique idea however the font makes some of the letters look different to what they were meaning that it could be misunderstood or not understood at all.

Andrew Keywood - i like the comedic text and funny horse beans running out but i don’t like the background, i think you could have added a table.

Call sheet

In week 3 the call sheet was included so people knew who was going to act and who was going to be the producer or directer, it was also to know how to contact them if anything changes or develops.

National geography photos

Number 1: This is labelled/called rule of third because the point of interest is off to the side and so it creates three sections on the photo, middle, left and right.

Number 2: What this type of photograph used is leading lines which makes your eyes follow something to a point of interest.

Number 3: The technique used in this one is called symmetry and pattern because both sides of the seals face is the same making it symmetrical.

Number 4: This is a viewpoint shot also called birds eye view because it is taken from the air and it mostly used the photo landscapes.

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