Cameron Copacia @cameroncopacia - Tumblr Blog

Our President of The Story Lab, Shannon Pruitt, getting some well deserved recognition.

According to a joint study done by Twitter and analytics firm Annalect, users now trust influencers nearly as much as their friends: 56% of users said they rely on recommendations from friends and 49% said they rely on influencers.

http://www.adweek.com/news/technology/twitter-says-users-now-trust-influencers-nearly-much-their-friends-171367

Those who were put in a time-pressure condition were more likely to narrow in on the negative attributes, which they weighted far more heavily in their selection process. In essence, time pressure encourages individuals to rule out products based on the one attribute they don't like rather than optimize based on the many attributes that they do like.

http://bit.ly/1UTgBDd

Why marketers should consider the implications of time pressure when trying to appeal to consumers on mobile.

#consumer behavior #mobile #mobile marketing

"Facebook wants to own more customer mobile moments. And, they want to own more data about consumers — where I shop, what I buy, how I commute, who my friends are, etc.," Forrester Research analyst Julie Ask says. "The more time I spend in Facebook's environment, the more Facebook knows about me — they want to own the primary relationship with me on mobile."

http://usat.ly/1SqgOfL

newyorker

This Poet Helped Beyoncé Craft the Narrative of “Lemonade”

Our 2015 look at Warsan Shire, London’s first Young Poet Laureate:

Shire’s work, she has said, is a project of “documentation, genealogy, preserving the names of the women came before me. To connect, honor, to confront.” But it’s her documenting of the present, always coming back to the subject of love and its many tender and punishing forms, that is enthralling.

Read more on newyorker.com.

Photograph by Amaal Said

cnet

See a player get so scared playing VR horror demo her virtual hands shake

A viral video shows a woman getting scared out of her skull by a horrific-looking shooter on the HTC Vive.

"Guiding consumers through the purchase journey is challenging, and particularly so in the auto space," YouGov BrandIndex CEO Ted Marzilli tells "Marketing Daily." "A new car is a big ticket item, and auto makers don't typically sell directly to the end consumer, but rather through a dealer network."

How online video—especially on YouTube—has surpassed the power and reach of traditional television.

Top advertisers know that popular apps are key to reaching target audiences. Take a look at how brands are succeeding with them.

Shazammers are a young group: over 7 in 10 users are under 35. What’s more, over a quarter come from the top income quartile and almost 3 in 4 describe themselves as being constantly connected online (putting them 30% ahead of the average internet user).

http://www.globalwebindex.net/blog/profiling-shazam-users

https://contently.com/?p=530514953

Mobile is personal, and it sparks interaction. If you don’t agree, then I encourage you to unlock your phone, hand it to the closest person, and tell them that they are free to go through anything they want. The thought makes you uncomfortable, doesn’t it?

http://www.mediapost.com/publications/article/273822/for-brand-campaigns-mobile-must-be-more-than-a-de.html

Publishers say that Facebook is telling them the money will come from live video, and it is considering testing commercials right in the live stream.

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