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@can-design-blog
Welcome to Our Blog!
Top Tip - Less Is More
If you have some kind of idea that there's too much on your page; there is indeed to much on your page. Define what's really necessary and remove any visual noise. It may sound cliche but it's true: less is more. If the client makes you cram too much content on one page, tell them.
Top Tip - Paper Size and Standards
Paper Sizes and Standards are put into place as a starter guideline for planning your next print project, but don't let these "rules" hold you back.
Square booklets, for instance, make for a more interesting reading experience, while smaller sizes (A5 for example) are much easier to take with you. Fly away from that standard A4 and take some risks.
Other than regular shapes, don't forget to think outside the box (no pun intended), and ask about dye cut options. Ask your printer to cut the print media to your own liking.
For examples, please refer to our numerous posts in our blog!
ZE Power Group
Digital Press Business Card
The Lila
Spot UV Business Cards
Stampin'UP
Textured Business Cards
SpiRe Yoga & Wellness
Sandwich Boards
ET Roofing
PhysioWorks
Renovation Poster
Double G Entertainment
Water Resistant Business Cards
DJ Kits Enterprises Ltd.
UV Coated Business Cards
Core Concept Consulting
Water Resistant Business Cards
China Great Wall
3'x4' Canvas
Top Tip - Typography is King
If the typographical setup is bad, no amount of lines or other elements will fix it. The fonts you use the most in your project set the voice for it's overall feel: don't pick the first font you like; think about what voice it should have and the best way to communicate this to your target audience. You can have a lot of fun with the basic well designed fonts: Helvetica, Swiss or Akzidenz Grotesk will save you from the worst typographic horror-scenario's.
It takes a while to get to know a font. A good way to get good with a particular font is to pick a list of 5 to 8 fonts you think could work for you and concentrate on those. That's also a good way to find out which fonts mix and which won't.
Top Tip - Invert
Want to give a bigger impact to a quote or logo? Invert it. White on black (or on any dark color for that matter) will always give your design or typography more strength.
Normal
Inverted
Be careful with smaller type sizes (8pt. and lower) as these will be possible problems for your printer as ink always flows around a little when just printed. This effect is called trapping. Of course this all depends on what kind of paper it's printed on, printing speed and other factors. Ask your printer about exceptions.
Light Active Wear
Joyce & Ben's Wedding