I don't know if you've seen the latest iteration of "tumblr is dying" but if you haven't, Automattic (owners of tumblr) have decided they will put the site into maintenance mode. This doesn't mean that tumblr will disappear, it just means that they'll keep the lights on and that's about it. They're taking the staff who have been working hard to try to make the site a success, and they're relocating those folks to other projects. A skeleton crew will remain on tumblr, keeping the site alive.
If we want tumblr to thrive, however, then we need to do something to support it - and that something is financial.
If you're someone who enjoys your time on tumblr and you're someone who has an entertainment budget, then consider visiting the TumblrMart and buying yourself a badge. Go ad-free. Choose the new option that I just discovered which is "Support tumblr" - that's the shiny t badge I now have that will change colour over time for the longer I subscribe.
This doesn't require every single user to pay for tumblr. Far from it. Just look at AO3 as the example. Time after time, they hit their fundraising goals and beyond, and I don't think they've ever had more than 10K individual donors for a userbase of something like 5 million.
I've been on this site for a decade. It's the only social media I actually like. I think the internet would be worse off if tumblr wasn't around. I'm going to pay what I can to keep this community around, and I'm going to encourage others to do the same.
If that's something you don't want to see, then feel free to block the tag subsidize tumblr that I'll use on posts like that. If you're open to the idea, then expect the occasional post from me on the subject.
Fandom has lost enough homes in my lifetime. If I can do anything to keep this one around, I will.
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