Celebrity-Endorsed Wellness Brands: Just How Healthy Are They Really?
Reality stars flood your Instagram with oh-so casual selfies next to giant bags of detox tea. But are there any real benefits to those celeb-endorsed âhealthâ products?
Picture Credit: @booteauk Instagram
Of all the things youâre guaranteed to see in a glass-eyed scroll of Instagram (#avotoast, your smuggest couple mates in a selfie, Taylor Swift on stage with someone very famous), a #spon shot of a âwellnessâ product is a definite. But do celebs do it for more than the cash? Should you skip last orders to do some oil pulling? We asked the experts for their verdict...
Picture Credit: @FitTea Twitter
Endorsed By: Sarah Hyland, Vanessa Hudgens, Amber Rose
What The Brand Says: Itâs a detoxifying tea blend to enhance your weight management programme.
What Our Experts Say: Nutritional Therapist Emma Olliff says: âThere is insufficient evidence that this will aid weight loss. Birch bark is said to contain betulinic acid, which is a diuretic so this will lead to the loss of water and will probably make a person appear thinner, but only temporarily. Stevia is touted as a natural sweetener with no calories, but recently there have been possible links to overeating and low blood pressure.â
Picture Credit: @lindsaylohan Twitter
Endorsed By: JWoww, Lindsay Lohan
What The Brand Says: A meal replacement shake that reduces hunger.
Olliff says: âBecause the 310 Shake is basically just a low calorie supplement meant to replace higher calorie foods, it can help some people lose weight. Will the 310 Shake work better than other weight loss shakes? Probably not. Anyway, you canât remain on them long term and this way of dieting generally leads to weight gain and your metabolism slowing down â something we donât want to happen.â
Endorsed By: Kim Kardashian, Michelle Keegan, Jamie Laing
What The Brand Says: Aims to âkickstart a healthier lifestyleâ via a combination of their Daytime Detox and Bedtime Cleanse.
Olliff says: âBootea contains oolong tea which has possible weight loss properties. However, the âdetoxâ aspect of Bootea is believed to be an unhealthy and unproductive activity and does not have any clinical links with weight loss. The bedtime cleanse tea has a laxative effect too which has reportedly been stopping the effectiveness of women's Pills.â
Protein World Slender Blend
Picture Credit: Instagram
Endorsed By: Snooki, Jessica Wright, Ferne McCann
What The Brand Says: It is a (low calorie) meal replacement and will help with weight loss.
Olliff says: âMeal replacement drinks are not slimming drinks. They are high in calories and fats (not necessarily good ones) and although this formula contains only 150 calories this could be doubled after milk and fruit is added, so if you are using this as well as a meal you are likely to put on weight. It contains vitamins and minerals so will provide nutritional support but it also contains green tea extract and guarana, two popular weight loss ingredients that may help increase the speed of the metabolism, although there is no scientific research on humans to substantiate this. Â The guarana and green tea are in very low quantities so unlikely to have any effects.â
Picture Credit: @britneyspears Instagram
Endorsed by: Britney Spears, Nicki Minaj, Amber Rose
What The Brand Says: By removing toxins, excess water and increasing your metabolism naturally, it will make your body healthier.
Olliff says: âThe Detox tea contains dandelion leaf and rhubarb extract to increase the amount and frequency of urination and there are laxatives including senna and hibiscus leaf - one way or another you are going to be in the toilet! The second tea, Metabolic Boost, contains stimulants guarana and yerba mate, both known for high levels of caffeine. There is no proof in any of its claims and all medical opinion is that detoxing by taking laxatives and diuretics is unnecessary and potentially dangerous to health.â
Picture Credit: @lyfe_tea Instagram
Endorsed by: Hilary Duff, Khloe Kardashian, Nicky Hilton
What The Brand Says: A tea formulated to help your body metabolise fat and curb cravings.
Olliff says: âLike most of these teas, it contains ingredients which have laxative effects, specifically senna. If consumed in high quantities, these substances can cause dizziness, diarrhoea, vomiting, stomach cramps and headaches. Like most of these products too, it wonât produce long term results. Â The laxative action will probably cause a small amount of short-term weight loss but thatâs it - donât waste your money.â
Picture credit: @ashleytisdale Twitter
Endorsed By: Lindsay Lohan, Ashley Tisdale, Katie Price
What The Brand Says: A supplement containing vitamins to help you grow long, healthy hair.
Olliff says: âWhile most of Hairburstâs ingredients have the potential to provide you with better hair, none of them do this directly. In other words, many of the supplementâs ingredients can work as a building block to help your body ultimately produce healthier hair. Because of this, different individuals will almost certainly have different experiences with Hairburst based on physiology, other supplements or medications youâre taking, your current health, foods you eat, etc.â
Picture Credit: Instagram
Endorsed By: Heidi Montag, Lisa Vanderpump
What The Brand Says: A supplement designed to detoxify and cleanse, increase metabolism, suppress your appetite, burn calories and increase energy.
Olliff says: âSlendertox contains two beans â the red bean and the stirling bean â and I have absolutely no idea what these beans are. I would err on the side of caution about taking a completely invented ingredient like this. The product information warns you that both teas will cause a laxative effect and many customers have warned that this can come on very suddenly. From my research it works due to the fact it is a very (very, very, very) powerful laxative. Taking laxatives to fuel weight loss does not result in long-term weight loss and can lead to dehydration. Itâs very inadvisable.â
Endorsed by: Lindsay Lohan, Kylie Jenner, Katie Price, Vanessa Hudgens
What The Brand Says: Based on the traditional technique of âoil pullingâ and using coconut oil to âprovide a 100% natural alternative to the chemical fuelled teeth whitening crazeâ.
What Our Experts Say: Dr Zaki Kanaan, owner of K2 Dental, says: âThe way oil pulling works is that when you swish the oil around your mouth, bacteria gets stuck in it and dissolves. Itâs safe, natural but it doesnât actually whiten the tooth, it just removes surface bacteria. When you get teeth professionally whitened, it works by whitening the mineral content of the tooth. Coco White might be useful for removing stains if youâre a smoker or in between hygienist appointments but nothing more than that.â
Picture Credit: @jwoww Instagram
Endorsed by: JWoww, Kim Kardashian
What The Brand Says: âAn innovation in hair care with ingredients which promote faster hair growth, increased hair elasticity, improved hair strength, and more.â
Olliff says: âAs with Hairburst, some people will get great results and others will be disappointed. Any registered nutritional therapist will tell you that there are no pills that can act as a substitute for a balanced nutrient dense diet. My suggestion would be to clean up what you are eating, add in way more nutrient dense foods and drop the rubbish. By improving your diet and ditching the junk, youâll get whole-body health benefits, not just related to your weight, skin, nails and hair.â
Picture Credit: @stephaniepratt Twitter
Endorsed by: Stephanie Pratt, Ashley Tisdale, Lucy Watson
What The Brand Says: A ânon-peroxide whitening product clinically proven to safely whiten teeth with enamel-friendly ingredients.â
Dr Kanaan says: âThey are selling this product as non-peroxide because itâs legal to sell things that arenât peroxide-based, but I canât see anything about what the material actually is.
â I would never recommend a product when they donât know what the actual ingredients are, especially when youâre putting it on your teeth so could ingest it. The only ingredients it does mention are sodium perborate which is a chemical often used by illegal tooth whitening clinics and beauticians and has been banned by the EU. Products of the borate family do have teeth-cleaning properties, but are considered to be very unsafe, and are potentially carcinogenic.
âAccording to the Council of European Dentists (CED), these substances have been classified as carcinogenic, mutagenic or toxic for reproduction (CMR) and any substance classified as such, independent of its concentration, is prohibited for use in cosmetic products.
âThis is especially more worrying when used in trays and kept on overnight due to the risk of ingestion. The second is Sodium Bicarbonate which is a mild abrasive so I would not recommend it as it abrades away superficial stains only and doesn't actually whiten the tooth per se. This, I would definitely not recommend.â