RC11

XIA HUANQI

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Salary dataset

(1) 250 celebrity endorsement earnings data (2)200 luxury advertisement videos (3) 9 Financial data of luxury companies

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Topic: Luxury and Fast Fashion

“Luxury brands thrive on exclusivity, while fast fashion satisfies mass consumption. However, both industries reveal stark inequalities in value distribution and labor conditions. My goal is to uncover these contrasts.”

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Final video

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Video datasets

(1)200 handmade luxury goods video --Handmade_luxury_goods

(2)200 fast fashion factory video--fast_fashion_factory

(3)200 luxury ads dataset--luxury_ads

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Data source

(1) Celebrity Endorsement Income Data: 250 pieces of data for analyzing the distribution of celebrity endorsement fees in the luxury industry. (2) Handmade luxury goods production videos: 200 videos to show the real labor process of artisans in making luxury goods. (3) Luxury advertisement videos: 200 advertisement videos for analyzing how brands construct cultural values through narrative and visual language. (4) Fast fashion factory videos: 200 videos documenting the realities of assembly line production. (5) General Worker Recruitment Data: 277 pieces of data for analyzing the job demand, salary distribution and skill requirements of general workers. (6) Financial data of luxury companies: 9 companies, used to analyze how high profitability and high profit level are reflected in the luxury industry.

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The time workers need to earn a celebrity's fee for an advertisement

chart.png

The “Time Gap” comparison chart shows how long the average worker would have to work to reach two years of a star's income:

The horizontal axis is the star's name. The vertical axis is the amount of time (in months) the average worker would need to work, with the time span shown in months.

The higher the star's income, the longer the corresponding bar, and the more time the average worker would need to work. Some of the top stars' incomes require workers to work hundreds or even thousands of months to reach.

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Salary Distribution

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Salary Distribution Comparison: Workers Vs Stars

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Average Monthly Salary Comparison

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Average Salary By Position in Beijing

https://bj.58.com/pugongjg/?key=%E5%B7%A5%E4%BA%BA&final=1&jump=1&fullPath=674,413249&PGTID=0d364e41-0000-1d14-d271-d76db44d36da&ClickID=3

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Salary Distribution of workers in Beijing

https://bj.58.com/pugongjg/?key=%E5%B7%A5%E4%BA%BA&final=1&jump=1&fullPath=674,413249&PGTID=0d364e41-0000-1d14-d271-d76db44d36da&ClickID=3

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Operating Margin By Brand

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Recurring Operating Income And Growth By Brand

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Revenue And Revenue Growth By Brand (With Data Labels)

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Data sources (not completed)

(1) Factory worker payroll (not yet completed code change) (2) Hand workers' salaries (haven't found the data yet) (3) Luxury brand financial reports (don't know how to grab the data)

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Data sources

(1) Celebrity endorsement income 250 data to analyze the distribution of celebrity endorsement fees in the luxury industry. (2) Handmade luxury goods videos 30 videos showing the real labor process of craftsmen making luxury goods. (3) Luxury advertisement videos 30 advertisements, analyzing how brands construct cultural values through narrative and visual language. (4) Fast Fashion Factory Videos 30 videos documenting the reality of assembly line production.

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dataset of the fast fashion factory