Sep 20, 2020
Now that Google takes speed into consideration when ranking sites, your load times can also influence how easily users can find you in the first place.
This is especially true now that it is rolling out its mobile-first index. As of December 2017, the search engine has started ranking all search results based on the mobile versions of pages.
Mobile searches outnumbered desktop searches for the first time in 2015, and its share of overall search only continues to grow.
This means that it’s in Google’s best interest to cater its search results to mobile users. They don’t want to direct their users to sites that won’t load or function well on their devices.