Body Ideals, Body Modifications, and Body Trends: What Can We Do?
As digital citizens, we need to be mindful of our thoughts and catch ourselves before we slip down that slippery slope of comparison on social media.
Have you ever seen a microcelebrity on your daily Instagram scroll and think, 'Wow...I wish I were them! They seem to have their life togetherâand they look *amazing* doing it!'?
I won't lie to you, I most definitely have. Especially when, in recent years, microcelebrities have made it so easy to do so.
A microcelebrity is a relatively new form of identity that is linked almost exclusively to online spaces. (Senft, 2012). It refers to a person with a large following that creates and maintains an online identity that resembles a branded good in order to gain status through visibility online (Marwick 2013; Senft 2012).
To be a 'microcelebrity', one has to create an amplified version of themselves that adheres to aesthetic templates* that are endorsed by microcelebrity culture that have been put in place often through product campaigns.
*are poses, accessories, props, and bodywork that are often used for commercial benefits. Editing photos, posing intentionally, and even getting work done on your body (i.e., lip fillers, BBLs, etc.), are all examples of how someone can adhere to these aesthetic templates.
(Disclaimer: there is nothing wrong with getting bodywork doneâgif below is exaggerated for comedic purposes only. You are amazing either way. Okay, you get it. Continuing now.)
In workplace settings, workers enact aesthetic labour by embodying attributes that will resonate with customers for commercial benefit (Dean, 2005; Witz, Warhurst & Nickson, 2003). This involves behaviour such as dressing professionally, smiling with sincerity, and attempting to form relationships in these short interactions.
So, we can see the similarities between these workplace aesthetic templates and these social media microcelebrities aesthetic templates. Because, at the end of the day, customers want to buy things and employees want to sell those things to them.
This gif here below shows you how to behave if you DON'T want to work with those aesthetic templates in mind...
The beauty standards that these microcelebrities are portraying through their adherence to their own set of aesthetic templates have recently begun to impact the viewer's mental health as the beauty standard is seemingly unachievable for the common folk. Without the cash flow that these influencers/microcelebs are raking in, we aren't able to spend the thousands that they do on clothes, beauty products, bodywork, etc.
So, what can we do?! How do we combat the ever-presence that is social media influences?
I mean, body dysmorphia disease (BDD) is at an all-time high. Himanshu states that to help the disease, we need to start by recognising the 'the increasing incidence and influence of social media [and] there needs to be increased awareness among caretakers as well as professionals working with adolescents like teachers to promote positive body image' (Himanshu et al., 2020, p. 567-570).
Not only that, but weâas individualsâneed to hold ourselves accountable. The body dissatisfaction that is the byproduct of self-comparison of those on the internet is unhealthy and by becoming self aware of what our brains are thinking whilst scrollingâwe can put a stop to those unhealthy comparisons to microcelebrities and those aesthetic templates they adhere to.
Below is a video that further explains the impact of social media on BDD:
Body dissatisfaction is largely a social issue that has the potential to slow down if we all agree that a mindset change needs to occur.
If you find yourself comparing yourself to anotherâopt for a social media detox, for example. I know we always get told to 'go for a walk, it'll clear your head' or to 'go spend time with your family'. But those seemingly silly suggestions can help a tonne.
Versions of your face have been loved by plenty of generations before youâyou should remember that the next time you feel down about yourself. (Gosh, I sound like an INstagram quote from 2010 like 'keep calm and carry on' LOL. Okay, again, enough...cya next time!)
Dean, D 2005, Recruiting a self: Women performers and aesthetic labour. Work, Employment & Society, 19( 4), pp.761â 774.
Himanshu, Kaur A, Kaur A, Singla G. Rising dysmorphia among adolescents : A cause for concern. J Family Med Prim Care. 2020 Feb 28;9(2):567-570.
Marwick, AE 2013, Status update: celebrity, publicity, and branding in the social media age. New Haven: Yale University Press.
Senft, T 2012, Microcelebrity and the Branded Self. In Hartley, J, Burgess, J & Bruns, A (Ed.), A Companion to New Media Dynamics, Blackwell, UK.
Senft, TM 2012, Microcelebrity and the Branded Self. In Hartley, J, Burgess, J & Bruns, A (Ed.), A Companion to New Media Dynamics, Blackwell, UK
Witz, A., Warhurst, C., & Nickson, D 2003, The labour of aesthetics and the aesthetics of organization. Organization, 10(1), pp. 33â 54.