Will Schoder shows how Mr. Rogers effectively uses ethos, pathos, and logos to persuade his interlocutors. Pulling from ancient wisdom and modern psychology, this video essay looks at thinkers such as Aristotle, Daniel Kahneman, and Jon Haidt. A key insight from modern psychology is that people are not nearly as rational or responsive to reasons as we like to think we are. Accordingly, if we hope to persuade people in arguments, we must learn to speak to people’s emotions just as much as we need to speak to people’s intellect.




















