DESN1011

[chelsea-smith-uon]

Brief 10 | Studio Brief

Mock-up Hunting

https://graphicriver.net/item/can-mockup-3/22504790

The mock-up I ended up finding to use for my beverage I purchased from envato graphic river. It was exactly the sort of can I was looking for, came with a good variety of poses to use, is very adjustable with layers, and was affordable coming to $11.80.

I initially had a difficult time selecting one as a lot of them either were cheap but very obviously 3d models, whereas others were gorgeous but more that I was willing to spend. While the mock-up I ended up selecting is a 3d model I found that it looks quite photorealistic and if put in the correct setting will look just as nice as a real can.

[chelsea-smith-uon]

Brief 10 | Studio Brief

Repeat Pattern

This is the repeat pattern I came up with based on my design! I'm not entirely sure if I'm going to use it on my design, but I still might use it for my mock up. This was a fun and easy task to practice and I feel like I learnt a lot about pattern making with Illustrator because of it

[chelsea-smith-uon]

Brief 09 | Studio / Self-directed Brief

Bottle Logic Hanamachi Rice Lager Cans by Emrich Office

https://dribbble.com/shots/6420928-Bottle-Logic-Hanamachi-Rice-Lager-Cans

I picked this label out for my case study because I loved the illustration style of it amd felt that although the style for my own can is quite different there is a lot that I cam take as inspiration for my own cans design.

[chelsea-smith-uon]

Brief 08 | Self-directed Brief

Drink Logo

I already had an idea of what I wanted my logo to look like from working on my concept art of my can along with my moodboard. I started with trying out some cute but simple type from font squirrel. I liked a lot of them and felt that they matched my design quite well but they weren't exactly what I was looking for. I played around with a couple of them and tried moving pieces around to try and achieve the look I was aiming for, but I still couldn't quite achieve it. Because of this I went back to my logo sketch and used that. I played around with using some shapes as well as without and came up with two ideas that I liked.

One idea was just the text on its own as the logo. I liked how simple it was compared to the design that I had planned. I also feel like in this style that it is written in, it is still recognisable alone.

The other idea I liked was the star shape behind the text. Again, I liked how simple it was and I feel like it also matches the overall fun theme of the drink. My only concern about this direction is that although I think it ties into the cute fun theme, the star isn't necessarily important or relevant to my overall idea.

[chelsea-smith-uon]

Brief 07 | Self-directed Brief

Type & Logo

I had already created this logo and I like how it works with my design so I mostly focused on other typefaces to suit my design. Because my design is already fairly over the top and busy I decided to stick with more simplistic fonts so that they don't blend in.

[chelsea-smith-uon]

Brief 06 | Self-directed Brief

Assignment Slides/A3 WIP

I found working out what would be best to include in my slides the most difficult part of the assignment. I had to find a balance between showing off the important features and inspiration behind my designs along with setting up my slides in a way that best features each designs style.

[chelsea-smith-uon]

IDEA GENERATION

As I'm a very visual thinker, I decided to quicklymdraw up these two basic ideas of the directions I would like my drinks to go into. There is still a lot to improve and change but I'm hally with where bith directions are going.

[chelsea-smith-uon]

Brief 05 | Self-directed Brief

One thing I've lewrnt about design is that it's important to have images at 300 dpi to have the best resolution when printing!

While this advice is something that I have heard about in the past before it was something that I often overlooked. Now learning how to make my work look as professional as possible, I realise how important this piece of advice is!

[chelsea-smith-uon]

Brief 04 | Studio Brief / Self-directed Brief
I took the feedback I was given and mostly had to improve on my first mood board. The feedback that I was given was that they struggled to follow my idea and felt that it wasn’t clear enough and that it would seem clearer if I grouped each feature of the design together, which is what I did. I also fixed some images that didn’t have the correct dpi. For the second mood board the person I went to for feedback said that they didn’t have much to critique, so I went back and just tried to straighten out what was already there.

[chelsea-smith-uon]

Brief 03 | Self-directed Brief

Drink Direction 1 - Go.

The first direction that I decided to take for my idea of a canned coffee beverage was a simple, minimalist styled that is aimed towards students, workers, with the age range being around 18 - 40 year olds. I came up with this direction because I wanted to design a drink that is able to match people who are on-the-go at early hours or during cold weather, and that may want to have a hot drink that is easy to grab and take out, and is also able to give them the caffeine boost that they need to start their day. Along with this I want the packaging to match this idea with a cold morning theme. I plan to communicate this idea by using a minimalist single line artwork along with sophisticated typography to go along with this design. I plan to make the colour palette consist of mostly cool colours along with a pop of red or orange to create that feeling of warmth.

Hot Cozy

Simple Warming

Sophisticated Elegant

Comforting Minimalist

Energising Easy

Drink Direction 2 - GO!

The second direction that I decided to take for my canned coffee drink was a brightly coloured and busy styled that is aimed towards a younger demographic, roughly between 18 - 30. I came up with this direction because I wanted to design a coffee that had packaging that is able to match the high energy boost that you want to get from a caffeinated drink. I want it to be something that is over-the-top and draws your eye towards it easily, and I want it to appeal to younger people and stand out against the traditional brown coloured coffee packaging that is most often seen on display. I plan to show this by having some sort of cute character take the centre of the packaging, who is seen wearing modern and trendy clothing. The character will be surrounded by busy images and patterns, and any feature that is able to draw your eye to the can and have it stand out as a fun and unique product. The drink will have a fun, bright colour palette and feature the name of the product in bold text.

Energetic Bright

Exciting Fun

Bubbly Bold

Colourful Busy

Boost Charming

[chelsea-smith-uon]

Brief 03 | Studio Brief 2x mood boards For my first direction I was really inspired by minimalist art and cool colour palettes with a pop of contrasting colour. For my second direction I was inspired by cute cartoony art and busy patterns and images in the background. I found myself drawn to fun, bright colours and round fonts.

[chelsea-smith-uon]

Brief 02 | Studio Brief

2x pinterest inspiration boards

[chelsea-smith-uon]

Brief 02 | Studio Brief

2x drink image and word associations

[chelsea-smith-uon]

Brief 02 | Studio Brief

Mindmap

This is the mindmap that I came up with for my 2 directions. I decided I for one I wanted to focus on the caffeinated energy from coffee with a high energy over-the-top design, and another that focuses on the warming abilities of coffee with a calmer and more sophisticated design.

[chelsea-smith-uon]

Brief 02 | Self-directed Brief

1. Doodle challenge

2. Doodle challenge refined

3. Sketchbook Bible

[chelsea-smith-uon]

Brief 01 | Self-directed Brief

Good vs. Bad drink design

Good - Coca-Cola

While looking at different beverages Coca-Cola stood out to me as a good design. While the design is minimalist it is able to successfully set it apart from other beverages. The main colour is a bold red which is eye-catching to the consumer. Along with this the font used for the logo is unique to the brand allows it to be easily recognisable to the consumer. This mix of simplistic design along with the vintage style of text is able to easily convey the image of a classic and iconic beverage which is able to match the modern market.

Bad - Que Cola

While Que Cola is is clearly trying to have a similar effect with its design as Coca-Cola, it fails to match the iconic design and instead comes across as lazy. The drink also attempts a more minimalist design and follows the step if using an eye-catching colour, but fails to use an interesting font. The font used has little unique character to make it easily recognisable to the brand, and without any other distinctive feature or design to compensate for this, the design looks lazy and forgettable and fails to set Que Cola apart as a unique beverage.