Above image via Warby Parker on Facebook.
Tips for creating impactful Facebook content
As you’re choosing or creating images for Facebook, their help documentation suggests, “Bright, colorful images depicting human interaction are particularly successful. These could be photos of a seasonal menu, in-store event, new products arriving or people enjoying their experience with your product or service.” Images that include people and faces perform well on Facebook.
Shorter videos perform better than longer videos on Facebook. Remember that a lot of users visit Facebook on their mobile devices, and may be scrolling through a long newsfeed when they see your post. In Facebook Insights, a video view is defined as a view of three seconds or more, so try to grab your viewer’s attention in the first three seconds to keep them engaged. And since videos first play with no sound, focus on compelling visuals from the start and consider adding captions or text.
Focus on creating high quality video for Facebook. Audiences here expect a more professional video experience than on, say, Snapchat. What else?
Pay attention to the copy: Be descriptive, tell fans what to expect in the video, and help grab their attention.
Include a hashtag or two, but in general, we recommend against using more than 1-2 hashtags per Facebook post.
Finally, if you decide to share images from your Instagram account directly to your Facebook page, be sure to tweak the caption and any hashtags or usernames.
Want to learn more about using visuals on Facebook - like Facebook-specific video best practices- and those for other social networks? Download our free visual content ebook to learn all this and more.
Good read. With Facebook ad campaigns on the up and up, everyone should re-educate themselves on what makes great social media content.
