Now that's clever...

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Tinder users have been taken by surprise over the last 24-hours as an unlikely match popped up in their feeds – McDonald’s.

Maccas is asking people to swipe right to enter a competition to win a ‘luxe’ holiday to Thailand

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A Visual Size Comparison of a ‘Star Wars’ Super Star Destroyer and Manhattan 

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The Pizza Hut box that doubles-up as a movie-projector (and with free movie access too).

Genius work from Ogilvy Hong Kong

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Google Expeditions: Take your students to places a school bus can't....great, innovative work and a natural evolution from Google Cardboard.

Coming to a London bus near you soon?!

http://google.com/edu/expeditions

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Photographer Angelica Dass created a chromatic inventory that “reflects on the colors beyond the borders of our codes by referencing the Pantone color scheme.” ‘Humanae‘ is a work in progress based on a series of human portraits.

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A Wi-Fi system launched on the Playa Agua Dulce in Peru provides beach-goers Internet access in the safety of the shade to help prevent skin cancer. A series of “Shadow Wi-Fi” networks are expected to launch soon in San Francisco, New Zealand, and across beaches worldwide.

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Powerade introduced a new type of billboard to the people of Berlin, workout billboards that challenged pedestrians to climb, punch or weight-lift with the billboards and were given a free powerade as reward.

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Fashion brand Stuart Weitzman follows in similar footsteps to Mercedes, by exploring the link between campaigns that sync-up over Facebook and Instagram...by utilising the current top trend of Cinemagraphs.

It all begins on Instagram where the brand buys video ads, pushing cinemagraphs to its target audience. 7 days after Instagram, the same crowd gets product ads on Facebook with a simple reminder: “Don’t forget to buy these lovely shoes.”

See article here to see Cinemagraphs in motion: http://www.adweek.com/news/technology/ad-campaign-starts-cool-cinemagraphs-instagram-then-follows-facebook-163981

Too early to get a handle on results, but the creative work is worth admiration on its own.

Follow Stuart Weitzman on Instagram here: https://instagram.com/stuartweitzman/

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More wonderfulness from Honda, as ever, with the mesmerising and clever Endless Road....a looping TVC that utilises the illusion of the Droste effect and has extensions on YouTube and wider social.

Best to check it out direct on YouTube here in order to get the full ‘local’ effect and see how far you travel around the globe: https://www.youtube.com/user/HondaVideo/EndlessRoad

Behind the scenes video also available here:

https://www.youtube.com/watch?v=pU7za8viorE 

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So it’s a piece of Outdoor / Experiential advertising?  And it gives out free beer?!

Er...why wouldn’t you give it a go?! 

Well played Carlsberg.

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How to jump on a worldwide internet sensation, but for the good of a cause - powerful stuff from the Salvation Army in South Africa, that is picking up positive PR around the world and ties in perfectly with International Women’s Day on 8 March.

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We’ve seen some clever uses of pre-roll ads in recent months - and this fun ‘Unskippable’ spot from Geico probably tops the lot, demonstrating to the need to be ever more creative with ad formats.

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One that won't mean much outside the UK - Marmite continue their irreverent take on their #marmiteneglect campaign, by rescuing former soap actor Dean Gaffney from obscurity.

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For its latest ad campaign, Coca-Cola Puerto Rico registered web addresses made up of nothing but emoji - and more specifically, for every emoji that conveys happiness. Consumers can also sign-up to get emoji web addresses of their own

Simple stuff, but a first. And bullseye for the core proposition of spreading happiness.

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Great use of Snapchat from WWF to raise awareness of endangered species.

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The 12 Paradoxes Graphic Design - thoughtful!

http://designtaxi.com/news/356609/The-12-Paradoxes-Of-Graphic-Design

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Not a marketing campaign....but still very CleverStuff and well worth watching.

Kink is INCREDIBLE