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@clubpacity
I went to a Sixdegrees networking event last week, and on the surface it was your typical networking event. They had a few speakers from freelancers to directors of agencies who spoke about managing freelancers and how to excel past the competition.
The one speaker who tackled the topics…
For all you digital cross trainers out there.
Before we get to the Hawker we must be ready. Gear up.
Just Landed in Singapore: The Quick Start Guide
Your flight just landed at midnight. You need to get through immigration, grab your bags, find a cab and get to your hotel. When arriving in a new country for the first time there are a few things I wish I had prepped for before grabbing a cab to my hotel. The good news is it will only take a few minutes to get setup.
Communication: A cheap data plan is your best friend.
First things first. Hit up the the local Cheers or 711 in the Airport. Purchase a Prepaid sim card and add a cheap data plan for you mobile phone or device so you will have access to the web for maps and cab services, Skype and other messaging services. Have your passport on you as they will need to scan the passport in order to setup the sim card. This day and age having data on you phone when its available is always handy. Remember that one time you said you didn't need a map? Exactly ;)
Telecom Providers
Singtel Prepaid
StarHub Prepaid
M1 Prepaid
If you decide to forgo the mobile plan I recommend just memorizing all the landmarks via google map’s street view. A lot of the time the Uncle (Taxi Driver) will just know the area and not the exact address. This way you will have a better sense of where you are, especially if you are new to the city.
Transportation: Technology + Singapore's Transportation System makes roaming the city easy.
There are several options to choose from in Singapore for getting to you destination. Grabbing a cab is recommended if you are heading in the CBD area. Go ahead and download one these cabs apps below. Any of the cabs will get you to your destination, but I recommend Comfort or Uber for a better experience. If you are running on the cheap stick with the MRT or Buses. I have provided MRT maps and bus route apps at the bottom. Also for a quick video on purchasing a EZ Link card in the MRT station Travels With Sheila has a good video on what to expect.
Uber (iPhone/Android)
Comfort (iPhone)
Comfort (Android)
SMRT (iPhone)
SMRT (Android)
Bus Route App (Android)
Bus Route App (iPhone)
Maps
If you decide to download maps to your phone, mobile device or print I have listed a few links for quick reference.
MRT Train Map
CBD (Central Business District) Map
I really hope this helps you out with your travels in Singapore. If you have any questions or topics you would like covered just drop me an email at [email protected] or my twitter @jeilerman
Source: news.clubpacity.com
Win a table for you and your friends for Pangaes’s #UBERFRIDAY party this 23rd August!
RT to win a table worth $2K for an #UBERFRIDAY thrown exclusively for Uber riders by @PangaeaSG! Hook me up @Uber_SING!
Follow @Uber_SING and tweet the line above and you might be our lucky winner (announced at Friday 3PM) for the Pangaea table, OR one of our 4 other winners to walk away with a Moet bottle each for the night!
What’s happening this #UBERFRIDAY?
Whether in New York, Miami, London or Spain, Pangaea definitely knows how to throw a party. From the 20,000 individual ceiling bulbs, to the Safari themed exotica doubling up as furniture, Singapore’s only ultra-luxe lounge of the rich and famous is the place to party!
So when our friends at Pangaea said let’s celebrate Uber, we said absolutely YES! So come on down this Friday, as we toast to you, our awesome Uber riders!
Event Details:
Where: Pangaea, Marina Bay Sands
When: Friday, 23rd August, 10PM till late
Before midnight, flash your Uber app to walk in for free! Early birds enjoy other #UBERFRIDAY perks as well!
Bringing friends?
Have them sign up with promo code UBERPANGAEA and not only do they enjoy all of the above, they get a FREE Uber ride, up to $40, valid till end of the month!
We hope to see you soon!
Aysha, Uber Community Manager
Hot off the decks: Clubpacity interviews DJ Modium
Unless you’ve been living under a rock here in Singapore, you’ll know one of the hottest acts on the current club circuit is DJ Modium.
DJ Modium
The Australian born DJ and producer has been heating up dance floors from Pangaea to 1-Altitude, peddling his signature mix of progressive UK house and thumping electro. We caught up with Adam to find out what makes him tick.
Hey Adam, so to start off, tell us a little bit about your history as a DJ.
I originally got the DJing bug back in ’94. I was still in high school at the time, and I was really only messing around as a bedroom DJ and in production at school, but I got a real taste for it. Then some years later the day job kicked in, so I pulled back from doing the Djing thing for a bit.
Even though, I still kept in touch with the technology, it wasn’t until about 5 years ago that I really got back into it – the last few years have really seen me get into the producing side of things again and now have around 12 tracks signed to various labels; a mixture of originals and official remixes.
What are your genres of choice and why?
I play two main sounds really. First is a blend of electro-progressive house, your anthem type mainroom stuff, and when I DJ a big set, its quite layered. Depending on what mood I’m in, I’ll play with up to 7 inputs with beat machines, resamples, groove boxes and so on, on to of the normal CDJs. I like to try and blend new DJ and music technology with the more traditional style of using CD’s (and yes, I stopped playing vinyl live some years back. Love vinyl but the digital direction gives me more options I feel).
The other genre I love and play a lot of the classic bouncy UK house sound. I’m also a sucker for trance, but you don’t get to play a lot of it here, which is a shame.
I first fell in love with house back in ’89 when I was just a kid. Oddly it was a high school ball thing, and who ever was the DJ back then was playing this thing called house. At that time house had only just really come out a few years earlier so it was 4/4 but a different punch to what it is today.
Back then music you’d hear on radio was mostly rock and pop, and I was introduced by my friends to this thing called House music – I just fell in love with it.
What’s your opinion of the Singapore club scene at the minute?
It’s unusual! It’s almost as if Singapore has a club for every person, which can be good and bad. For clubbers it’s great because it means there’s a load of options, theres always something different. It also can mean that the scene is a little oversaturated.
It’s generally quite commercial which means that the risk is that commercial clubs at any given time could be playing roughly the same 3-4 hours of tracks so you need to be creative in your set selection and more of the performance side of thing.
But the vibe is great and the technology (sound and lighting) of the clubs is improving greatly. It’s got a way to go until it hits the clubs at at the size of say some of the big Jakarta clubs, but given its Singapore, it won’t take long.
The last few years I’ve been here the club scene has evolved a lot. I’ve seen how it’s gone from a couple of clubs to a load of groundbreaking venues that are really changing the landscape. Singapore has two clubs in the top 100 clubs in the world, so for a small island, its doing ok!
We are starting to see some real diversity coming in with clubs like Kyo making an impact. People are going there and saying that they love the music, even though it’s outside of the norm, which is great. I think there’s a growing influence of club styles and music from overseas too.
Over the years it’s only really been clubs like Zouk which have brought in the international names, but now other clubs are brining in different sounds and international acts from the US and Europe.
It’s an organic process and it’s not something you can push, but I have high hopes for the scene here.
Tell us a little bit about Dj Modium the producer
Well, I’ve been making remixes for years, focusing previously on top 40 tracks. While I enjoyed to art of making the remixes, it wasn’t something that got the hairs standing up n the back of my neck.
So for this year I’ve focused more on progressive, tech and classic house. It’s a bit of a mix of sub genres but I like them all so I’ll keep working on a broad set for a while.
I produce from a home studio and then use a proper production studio just outside of London to do all my engineering. This year I’ve had 5 tracks signed and have just finished another 3 over the past few weeks. All have been signed to European labels like Crazibizia’s Pornostar label, HouseSessions, Mjuzieek and others. And getting other producers and DJ’s creating remixes. So that’s a good feeling to have someone else like your original works enough to want to spend time on remixing.
What can we expect from DJ Modium going forward?
You’ll be seeing a lot more production for sure. I’m also doing a lot more gigs outside of Asia and playing through Europe, UK and Africa will become more common.
I’ll also be doing a lot around the F1 season, so between that and the new releases, there’s a load to look forward to.
By Richard Masters
(Source: news.clubpacity.com)
Trouble in the Quay: Last Call @ 3am?
Clarke Quay
Anyone who has partied in Clarke Quay over the years knows very well partying at the club until the MRT opens isn’t taboo. Although the aftermath maybe littered with drunk people and beer bottles typically on big holiday weekends. Singapore authorities are proposing a law to restrict alcohol sales to cease at 3am and many Clarke Quay Operators are putting in appeals to fight this restriction. The main complaints being this law is only affecting Clarke Quay and may caused congestion for transportation due to the night finishing all at once.
So lets us know what you think. 3am too early for last call?
Check out more of the story from Channel News Asia
Ride in style - Enjoy a FREE Uber ride tonight to Pangaea to party it up Miss Singapore Beauty Pageant style!
The Clubpacity crew invites you to party with the lovely contestants from Miss Singapore Beauty Pageant 2013. You are invited for a sneak preview show and after-party.
Heading out about town with your girlfriends? Hook them up with UBER! All they need to do is sign up with promo code SGPAGEANT, download the Uber app and enjoy their FREE Uber ride, up to $40!
Skip the MRT and get moving this week with Uber
Uber Singapore has hooked Clubpacity users up with some awesome promotions for their private car service this week.
Get up to $40 dollars off your ride to Ladies night at Pangaea Wednesday and this weekend's Fashion TV Beach Festival
Please follow the Sign up details below.
Easy steps to your FREE UBER ride:
1. Sign up for Uber:
Click this Promo code link for your free ride- SGPAGEANT (Pangaea) for new sign ups, free ride up to $40 and FTVBEACH (Fashion TV) - for all attending the event, free ride up to $40
2. Download the UBER app:
Download the UBER app on your iPhone or Android device
[uber.com/app]
3. Request and Ride:
Select your pick up location and tap Request Black Car
Don’t have an iPhone or Android? Sign up with the above promo code and use m.uber.com to request your ride!
We hope to see you guys this week. Especially, the upcoming Fashion TV Beach festival. Its gonna be (wait for the pun...) Uber ridiculous!
Cheers,
Clubpacity Team
Image source: http://sg.news.yahoo.com
Fashion TV Beach Festival Tickets Giveaway Winner!
Congrats to one of our winners Mitzi Logronio for winning the Fashion TV Beach Festival tickets! http://buff.ly/1bNgCm0 We are still giving away tickets this week so read more on how to enter here! http://buff.ly/1bNgCm0
How to add Clubpacity.com to your Android phone (by Clubpacity)
Win 5 tickets to the 2013 Fashion TV Beach Festival
We will be selecting 2 winners at the end of this week who will receive 5 tickets each to the 2013 Fashion TV Beach Festival at Tanjong Beach Club August 3rd.
How to enter: 1. Sign up for Clubpacity.com 2. Tag 4 of your friends in the comment section below to enter them in the giveaway 3. “Like” Fashion TV Beach Festival FB page here. https://www.facebook.com/ftvbeachsg The winners will be announced this Friday July 26th!
-The Clubpacity Team
Update: If you entered in the comments last week just tag your friends in the comment box below your original post again.
Check out our post on the Top 10 Clubs in Singapore!
Event Promotion: 5 ways to improve your marketing
Since My partner Rich and I started Clubpacity we had one goal in mind when building the site and service: “Connecting Nightlife”. There are hundreds of events going on every week in Singapore and getting the word out for any nightclub through all of the noise is becoming more difficult. We have tried and tested a lot of methods to help Clubs, Promoters, Djs grow the customers base, guest lists, and reach to other channels such as email, social, search. Here are a few tips ideas and examples that do work and a few that don’t.
1. Build up the experience for your customers before they even get to your club by by promoting existing incentives.
Singapore is the land of deals, especially with credit card promotions, check in apps, and SMS deals. I know a few clubs do these promotions, yet they are not visible until you are at the door of the Club. Ex. This example may be dated, but Attica provides Complimentary entry for you and 3 guests via VIP queue before 12 midnight (Check the promotions here). Very few people would know this information ahead of time unless you receive one of those ½ inch thick Amex coupon letters. These incentives are great for driving new customers to your venue, especially customers that have an Amex card because they probably have money to spend.
Speaking of great experiences check out this week promotion with Uber. We have partnered with Uber to provide Free Rides up to $30 for the upcoming Helipad Event at New Asia Bar including a Guest list for free entry. (I know...It’s awesome)
(*Btw I choose Attica for a few examples as they have a lot of mindshare around Singapore.)
2. E-mail Newsletters
Step 1. Utilize the list. I have signed up for countless club forms to receive updates. Most of them have failed. Facebook cannot be your only Marketing Channel. The updates you can send out could be Events, Ticket specials, Table reservations, past photos albums, Videos, Song downloads from past or upcoming djs to build interest.
Email newsletter are highly effective especially when you provide content that resonates with readers and provide value or an incentive to engage. With email you can maintain customers loyal and quit worrying about the vanity metrics such as FB “likes”. Two great Email Marketing services to try are MailChimp and Sendicate. Clubapcity has had a great experience with both. I suggest trying Sendicate first as its faster to get started. Very simple UI and easy to manage subscriber list. For some great best practice tips on email marketing read Neil Patel’s post on 5 Simple Ways to Increase Your Email Deliverability Rates
3. Help your Talent Succeed. (DJs, Artist, and Performers)
In Business helping others out when they are just starting is reciprocal, So always keep that in mind. Providing resources for your talent to market themselves and promote their music. I recommend for starters an article from SoundCloud’s Blog “5 Extremely Powerful Ways for Bands to Use SoundCloud”
4. Guest List Management
This area is a bit vague and I don’t not know how every club manages their attendees on the Guest list, but one insight we have learned is interacting with your guest list increases attendance greatly. The best part about seeing repeat guest list attendees on our listed events is that we’ve help provide traction for clubs. This results in a greater chance of potential guest showing up to the venue. So whether its a day before the event or that night. Drop your guest list a follow up message about the event to develop that relationship and also hype up the event.
5. Flyer Design, Messaging and Video
Its a mix between localizing your messaging and segmenting the audience you desire for your venue.
“Flyers are becoming homogeneous”
I see tons of local flyers with stock photos of women cropped into a picture and most of the time no one knows who that person is or would ever meet them in a club. I think setting those expectations is key in generating interests in your event. If promoting the expectation that your club has western women roaming around everywhere in Singapore is just odd. I propose the idea that clubs try refreshing there design efforts. Placing a hot girl or guy on a flyer is getting boring. I’ll give you an example of a terrible flyer and a interesting flyer that talks to it audience.
First up: Attica
“Singapore’s Wildest Ladies Night” This flyer looks more like a wedding invite than a crazy night out. If you are looking for a link to click through to buy that summer dress you will be disappointed as well. I have had some crazy nights at Attica and they look nothing like this ad. Attica Facebook has some decent photo in there album as well. Why not use one of those candid shots for a flyer promotion? (There is one in there somewhere). I would be happy to help provide some input if Attica is looking for some consulting. (We have a solid design team email me :) [email protected])
Granted Attica tends to cater to the a larger tourist market being located in Clarke Quay I recommend targeting 21-30 demographic as that is who you will find pre-gaming at the Clarke Quay bridge. (Pink dresses isn’t going to cut it)
Second Kyo: (Design wise these guys have it nailed down)
Minimal design, but the style of this flyer shows it desired customer. (Professional, Modest, with a sense of curiosity)
One more piece of evidence to prove they know how to peak curiosity. Check out Club Kyo’s promo video below.
http://vimeo.com/user16377391/kyowhatisit
Uber and Clubpacity team up to give you Free Entry and Free Rides!
Travel in luxury and style to Swissotel's Helipad Party ft. Ulysses, in a swanky ride driven by your personal chauffeur!
Easy steps to your FREE UBER ride:
1. Sign up for Uber:
Enter this Promo code for your free ride up to S$30: ULYSSES
uber.com/GO/ULYSSES
2. Download the UBER app:
Download the UBER app on your iPhone or Android device
[uber.com/app]
3. Request and Ride:
Select your pick up location and tap Request Black Car
Don't have an iPhone or Android? Sign up with the above promo code and use m.uber.com to request your ride!
For Free Entry Join the Guest List here via Clubpacity.com
Clubpacity Pro is live!
Clubpacity Pro is alive! Calling all DJs, Promoters and Clubs looking for marketing and promotion services start here http://buff.ly/1bPGtFx
Serious sound waves are hitting Sentosa this Sunday
Zouk presents Aviccii this Sunday at Silso Beach. This will be one of the biggest EDM shows this summer in Singapore for sure. Grab your tickets now as this event will sell out fast. Check out the details here.
Avicii - Levels (Video)
http://www.youtube.com/watch?v=_ovdm2yX4MA
Avicii's Soundcloud
https://soundcloud.com/aviciiofficial
How to win with a Guest List
Source: danielbenney.co.uk
“I got rejected at the door, but I’m on the list!!!” Sound familiar? Of course it does, everyone has been rejected at the door. I’ve got 3 tips to put the odds in your favor.
1. The first mistake people do with guest list is they get put on the list and don’t plan anything past showing up at the door. The second you make nightlife plans get a group of friends together and manage the ratio of guys to girls. This is important because if you show up to a packed club or its 15 mins to midnight. You need a stacked deck if you stand a chance of getting in. Remember, women make the nightlife world go round.
2. Clubs have the right to refuse service to anyone. So don’t think for a second your guest list reservation is foolproof especially on a busy night. Hedge your bets and have a back up Guest List or reservation then repeat step one.
3. Two words.... dress smart! You are armed with a guest list from your pals at Clubpacity ;p, but you must to look the part. You are requesting exclusive access so dress for the privilege. Image speaks volumes and if you look good, you feel good, and confidence is 80% of it. The other 20% is just vodka you're drinking. I hope you are taking notes. ;p
Alright, meeting adjourned. Have a round on me and make your night out matter!
-The Clubpacity Team
