Coffee and Camels and everything nice.

girl in tokyo. age 27.

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Vimeoメンバー、christian watsonの1924 - The introduction.。

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Friday, March 24th 2017

Meeting with a PR agency. One of our T-shirts from the 17 F/W collection will be featured on a street style magazine. Discussed about how and where to promote our brand with a small budget. Need edgy designs to get noticed, but difficult when we are trying to bring our collection back to the original “made in japan” (=good quality) “heritage” (=we started as a fabric mill) “simple design” (=mainly button down shirts) kind of direction.

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Thursday, March 23rd 2017

Copywriting to introduce an up-and-coming LA graphic T-shirts brand to a big retail store in Japan. It didn’t make any sense when i directly translated the brand’s About section of their website, and theres barely any info on the internet. And not to forget that i don’t know how to sound “cool” in Japanese. Need to read more Japanese mens streetstyle magazines. My colleague’s advice- put in words like 「LA」「スケーター」「クルー」「ストリートカルチャー」and reference to brands like Supreme if the designers have experience there. Noted.

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Here’s to a diary of a Japanese girl entering the fashion industry at age 27.

Wednesday, March 22nd 2017

Practiced writing a sales pitch for a product. It was a henley neck with an interesting braided rib, made with cotton and a bit of polyester which makes it extra comfortable for the skin, and more durable than 100% cotton. Turns out I failed to notice the “88/12″ detail (also known as 「ワンツー」”one two” or 「ハチハチ」”eight eight”)- a reference to the sports brand Champion when they made their shirts with this ratio of cotton and polyester in the 70′s and 80′s. Man, I’ve got a whole lot to learn. 

Photo shooting for the 17SS collection that will be sold online soon. Cut all the tags so that we can do a photo lay of each product front and back. Items to be laid flat but not completely flat, a little bit airy and scrunched up to make it look more appealing. Re-tagged all items, wrapping the string around the 2nd button of all the shirts twice. 

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のらもじ発見プロジェクト Noramoji Project

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What is the definition of “Kawaii”??

Surprisingly turns out to be an advertisement for miso soup but a great documentary all the same!

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“Ametora: How Japan Saved American Style” by David W. Marx

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Ponytail Journal Lauren Yates talks about the “new luxury”

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For Fifty Shades of Grey's Dakota Johnson, It's Never "Just a Minute" - Vogue

When you say, “Just a minute,” what do you really mean? In this Vogue.com original short, directed by Gustav Johansson, the actress is called to set from her...

Never “Just a Minute”

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(via https://www.youtube.com/watch?v=llbNPZi1sSU)

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Where is home?

More and more people worldwide are living in countries not considered their own. Writer Pico Iyer -- who himself has three or four “origins” -- meditates on the meaning of home, the joy of traveling and the serenity of standing still.

Home really is where the heart is...

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An intimate conversation with Gisele Bündchen about nature - CHANEL

For the first time, the face of CHANEL N°5 opens the door to her house on the East Coast of the United States. She tells us about her special rapport with na...

Nature, love, and feeling grounded.

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「all for you ～ココロつながる、瞬間～ episode.1 名刺」篇

auショップには毎日たくさんのお客さまにご来店いただき、 1人1人の接客には様々なドラマがあります。 このドラマは実際の体験談をもとに制作しました。

心の優しい器の広い人間になりたいたいなぁ。

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The 20 Things You Need To Let Go To Be Happy

Everyone has one common goal in life: to achieve true happiness. The biggest factor holding us back from achieving our dreams is, simply and sadly, our own selves.

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