Social Media Toolkit for #EndOTWRacism
** Highest priority action: share the Call to Action! **
TUMBLR
Follow this account and boost the Call to Action and other posts
Change your profile pic (see graphics below)
Write your own posts about racism in fandom (feel free to get personal!) using the hashtag #End OTW Racism
Modify and use the sample language to share your new/updated fanworks:
SAMPLE LANGUAGE [share regular info about your fanwork] I created this [fanwork] to join other fans in calling on OTW (@transformativeworks) to address harassment and racist abuse on AO3 (@ao3org). Read our Call to Action to learn more, share, and find out how you can get involved. The current campaign runs from May 17-31, 2023 - join us! suggested tags: #End OTW Racism #OTW #AO3 #OTW Board #racism in fandom
TWITTER (remove backslashes from ats on twitter)
Follow @/EndOTWRacism and boost tweets
Change your profile pic and banner (see graphics below)
Write your own tweets about racism in fandom (feel free to get personal!) using the hashtag #EndOTWRacism and the Twitter attachment graphic if you wish
Modify and use the sample tweets to share your new/updated fanworks, or write your own using the hashtag and tag @/OTW_News and @/AO3org:
SAMPLE TWEET #1: [share regular info about your fanwork] Join me in calling on @/OTW_News to #EndOTWRacism!
SAMPLE TWEET #2: @/AO3org has a racist harassment problem. I’m calling on @/OTW_News to #EndOTWRacism, & I created a fanwork to spread the word!
GRAPHICS (see folder for easy downloading!)
profile pics
alt text: “END OTW RACISM” in bold text, each word on a single line against a contrasting color in shades of red and brown.
banners
alt text: Three boxes side by side with the words “END OTW RACISM” in bold text, one word in each box against a contrasting color in shades of red and brown.
twitter attachment graphics
alt text 1:
#End OTW Racism in bold colors to the side. Text: End Racism in the OTW: A fan protest against the lack of action from the OTW on addressing issues of harassment and racism on AO3 and within the organization. Three years ago, the Organization for Transformative Works (OTW) - the parent organization for AO3 - committed to acting on harassment and racist abuse that can currently happen through the site. Join us in holding the OTW to their commitment and demanding change that will help keep us all safer! Read more in our Call to Action, where you will find detailed information on the problem, what we're demanding from the OTW, and how you can signal boost and get involved. We are taking action May 17th to 31st.
alt text 2:
#End OTW Racism Actions May 17-31. On AO3: - Change the title of ten (or more!) of your most recent or most popular fanworks to include ‘End Racism in the OTW’ in the beginning, and provide a link to the Call to Action in your first/top author’s note. - Post a new fanwork with ‘End Racism in the OTW’ either as the title or at the beginning of the title. - If updating any WIPs, add ‘End Racism in the OTW’ to the title. - Update your AO3 icon. - Plan to maintain these changes until May 31st, or longer if you wish On Social Media & Elsewhere: - Send a message to the OTW asking for an update on their 2020 commitments. - Reblog/Retweet/Repost this Call to Action on your fan-social medias with the hashtag #EndOTWRacism. - Update your pfp/icon and change your display name to include #EndOTWRacism. - Follow and boost the social media posts for this action on any socials you have. - Follow fans who have been talking about and highlighting these issues tirelessly despite targeted racist threats and harassment
